
The Interconnected Integrated Business Ecosystem (IIBE) is pioneering the next logic of Businesses recognising collaboration and co-creation in a world where increasing complexity cannot be solved by today’s evaluation and operating models. The need is in delivering tomorrows advantage.
Yes, the IIBE framework explicitly defines and pioneers the category of ecosystem collaborative design. Unlike many existing frameworks that focus on individual company strategies, specific capabilities, or isolated innovation efforts, IIBE provides a structured, systemic, and strategic blueprint for designing and orchestrating ecosystems as living, adaptive, co-creative systems.
“In the new economy, value is not found in what you own, but in what you can orchestrate. The IIBE frame is the engine that makes that orchestration both disciplined and achievable.”
Key points on how IIBE defines this category:
- It positions ecosystem orchestration as a core enterprise capability that integrates strategy, operations, intelligence, collaboration, and innovation into one dynamic system.
- Co-creation is designed as a disciplined, orchestrated capability, not just episodic workshops or pilots. Shared strategic intent, clear roles, rights, participation, new value-capture and sharing mechanisms, integrated data and learning flows, and AI-supported real-time sensing and decision-making are embedded into the system.
- The IIBE blueprint is built as a living system that evolves as partners, platforms, and data scale — making ecosystems innovation engines rather than optional add-ons.
- It defines new governance principles for ecosystems emphasizing coherence and adaptive collaboration: shared risk, shared data, shared IP, shared innovation pathways, and multi-party decision systems.
- The framework provides a measured, progressive pathway for adoption: diagnose current state, define ecosystem intent, build orchestration capabilities, mobilize partners and platforms, scale co-creation, and reinforce with governance, metrics, and learning systems.
- Importantly, it builds on existing structures rather than replacing them, enabling legacy organizations to adopt ecosystem thinking without wholesale disruption.
- IIBE’s distinctive contribution is establishing a meta-framework for ecosystem orchestration that integrates innovation, entrepreneurship, business, and dynamic ecosystems, supported by AI — signaling a new category-defining approach for the 2020s and beyond.
- IIBE is evolving through a constant understanding of the dynamics within the system, it is fractal- the same logic works at multiple levels dealing with problems traditional models cannot.
- The IIBE is not complex- ecosystems are complex.
In essence, IIBE explicitly names, structures, and systematizes the field of ecosystem collaborative design by offering both the conceptual foundation and practical tools needed for organizations to transform from isolated entities into adaptive, orchestrating ecosystems driving scalable co-creation and societal impact. This is why it’s described as category creation, not just another framework or tool.
The IIBE is a dynamic, learning, adaptive ecosystem where intelligence orchestrates flows of value, knowledge, capabilities and innovation across multiple actors- not just within the single enterprise
Find out more in One-on-one conversations, addressing your unique business needs with an ecosystem thinking and designed approach.