We structure the IIBE offering in the following commercial structure to offer a clear pathway for potential clients. These are evolving as more modules are coming on stream or currently “in the works” as being validated. We aim to be your thinking partner for Business Ecosystems.
Why these aligns with your deeper concerns or this gives you a sudden recognition
“Some leaders arrive knowing this is their issue. Others recognise it only when it is finally named. Both are valid starting points.”
These connects directly to:
- Loss of agency
- Quiet failure
- False confidence from lagging indicators
- Sensing growing discomfort
- The need for reflective space in leadership
The need is to make choices- a progressive recognition arc.
- See the risk
- Make sense of it
- Test what matters
- Build the capability
It reinforces the stance that: Reflection is not hesitation — it is governance.
The Key in this approach is to offer A modular, flexible commercial structure enabling tailored pathways for clients at different ecosystem maturity levels. We call this a recognition architecture
We anchor our solutions into a problem-first recognition. Discovery and Diagnostics are often the intial and dominant entry narrative. Problem recognition belongs alongside Purpose
The designing principle of the Core Commercial Logic
The IIBE commercial model is built as a progressive pathway, allowing clients to enter at different points depending on maturity, ambition, and urgency. All offerings align to four principles:
(1) Low-friction entry points
(2) Capability-building progression
(3) Implementation support
(4) Ongoing advisory and intelligence renewal
Every module is independent but connects into a broader arc of ecosystem capability formation.
Applicable from January 2026, subject to updates and change as portfolio of offers expands.
This has been constructed into a Four-Tier Commercial Structure
Tier 1 — ENTRY & STIMULATION (Low Friction, early discovery and identification)
Why Many Organisations Start Here
Organisations choose Tier One because it:
- lowers risk before investment
- avoids unnecessary disruption
- builds confidence and internal alignment
- clarifies where ecosystem thinking creates return
Tier One creates the conditions for intelligent progression — not pressure to act.
Purpose: create awareness, diagnose maturity, generate interest. Includes:
- Executive Ecosystem Exposure and Option Diagnostic
- Deploying the family of IIBE Lens Diagnostics covering Exposure, Positioning, Design & Configuration, Innovation and Growth, Execution and Enablement, Evolution, Renewal and Resilience
- Lens-based assessments (health, risk, readiness, exposure, competitve)
- Exploring Ecosystem Entrapment and Option Debt
- Outside-In, Inside-Out methodology as a two step revealing sequence
- Recognizing the Engineering Mindset- making it an Ecosystem Asset
- Building the IIBE Horizon Model Methodology
- Establishing a Ecosystem Health Dashboard (EHD)
- Building the Ecosystem Signal Snapshot
- Plotting the Ecosystem Maturity on Radar Charts to give clarity and focus
- Moving up the Ecosystem Readinness Ladder
- Turning Sprints and Pilots into Scaling Business Cases
Commercial characteristics of this tier: modular, moderate pricing, converts curiosity into further investigative orientations. Stand alone or feed into workshops, introductory priced, high-value, low friction.
Ideal for opening relationships and building ecosystem thinking understanding to assess impact, potential and consequences
Tier 2 — ORIENTATION & DEVELOPMENT (Mid-Tier Modules)
Purpose: is to deepen understanding, uncover opportunities, identify priority pathways, define direction and begin capability forming. This includes
Early Tier Two options
- Executive briefing sessions
- Foundation workshops
- Ecosystem Framing and Alignment Workshop approaches
- Introduction to the growing and extensive Assessment & Readiness Tools, Guides and Explainers
- Exploring suggested frameworks and strategic model
- Mapping a Ecosystem landscape applicable to a clients areas of focus or intent
- Exploring the “How” and “What” within the IIBE blueprint
- Benchmarketing & Evaluations
- The IIBE Future 3H Lens for market fit and strategic insights.
Deepening Tier Two for deeper evaluations, dialogues and evaluations
These can cover
- Maturity benchmarking (structured across your chosen dimensions)
- Strategy pathway definition ( a guided process to define ambition and initial approaches)
- Ecosystem opportunity mapping (opportunity spaces and potential cross-industry collaborations)
- Deepening and Extending the Foundational workshops provide already.
- Recognizing Pain Points and Building the Program to Overcome These
- Diagnosing & Evolution- From Concept to Structure & Fluidity
- Introducing The Adaptive Ecosystem Governance Lifecycle Framework.
- Executive Ecosystem Briefings (depending on time, ability to bring the top team together)
- Building the Adaptive Core & the Intelligence Layers.
- Commerical Fits into operational sprints, acceleration of competency building
Commercial characteristics are fixed moderate pricing, fast delivery, ideal for opening up the evaluation and values of Business Ecosystems into a deeper assessment and strategic decision-making validation.
Adopting the IIBE blueprint to solve Ecosystem challenges
Tier 3 — CAPABILITY BUILD & IMPLEMENTATION (Premium)
The Complete Ecosystem Framework Suite offers interlocking frames covering dynamic ecosystem modelling, multi-layered ecosystem logic approaches and a completed orchestration capability model
Purpose: build the organisational capacity to operate, orchestrate, and scale ecosystems. Building skills, structures, and behaviours required for Ecosystem execution.
* Discovering the Complete IIBE Ecosystem Framework
- Orchestratiom capability modules
- Dynamic intelligence building
- Governance & decision-flow design
- Technology enablement readiness
- Implementation roadmaps
- IIBE-OS (Operating System) design & embedding
- Structured pathway, timelines and metrics for ongoing recognition / confirmation
Commercial characteristics: premium priced, multi-phased, forms the core transformation work.
Tier 4 — ONGOING ADVISORY & CONTINUITY (Recurring Service, Periodic Reviews)
Purpose: maintain momentum, update intelligence, learning intelligence and ecosystem coherence over time to ensure ecosystem health. We call this “long-term stewardship” after our IIBE Blueprint approaches
Includes:
- Executive advisory retainers (monthly or quarterly cycles)
- Quarterly dynamic intelligence reviews (subscription model)
- Annual ecosystem maturity and health assessments (fixed-price service depending on complexity)
- Licensing- providing enablement infrastructure
- Tools & Repositories.- having access once your intent and direction is clear to help you deliver these.
Commercial characteristics: subscription/retainer models, providing sustained value and renewal.
Client Pathway Logic Applied
Clients are recommended to follow a configurable journey: Alternative entry points are supported for mature or advanced organisations wanting to accelerate their Ecosystem capabilities.
This creates multiple fits for diverse client maturity levels:
- Nascent → Entry + Orientation
- Disruptors → Strategy + Capability
- Mature Leaders → Dynamic intelligence + Operating System + Advisory
Pricing Framework (Non-numerical)
Pricing is structured across four bands:
- Entry: fixed, low-friction & price
- Mid-tier modules: moderate, project-based
- Premium transformation: multi-stage, higher-value investment, multi-module pricing
- Recurring advisory: subscription & retainer logic
This ensures clear commercial escalation while maintaining flexibility.
Strategic Positioning Outcomes
The IIBE model positions you uniquely by providing:
- A maturity-based conversation opener
- A structured capability pathway
- A full-lifecycle ecosystem transformation architecture
- A flexible commercial model adaptable to any client segment
Contact Paul Hobcraft of Agility Innovation for discussing the portfolio of options and determining the right pathway for your business aspirations and needs.