Authors Purpose

This site started out as a joint collaboration initially with Jeffrey Phillips but it was fully taken over by myself in June 2017, Paul Hobcraft, after twelve months of collaborative writing. It is mine to take out, further shape, and determine what contributes to the emerging platform and ecosystem approach to business today. This is never easy but a worthwhile challenge as platforms and ecosystems are the emerging “form” of how we organize around to build our future businesses.

All businesses need to explore innovation ecosystems and the platforms that drive them, they build relationships and networks that change the business proposition and how platforms and ecosystems are driving growth opportunities and then placing them in context.

This site explores ecosystems, the delivery mechanisms of platforms, along with other collaborative methods and pushes towards the new need of today, to deliver a seamless total solution that provides customers what they are constantly asking for, to solve their connected needs.

Past Collaborations between Jeffrey and Paul have included different innovation themes and frameworks we jointly felt added value to any innovation journey.

This has included “collaborative-innovation-reference-framework” (paper one) that argues for the establishment of the-need-for-a-common-framework-model-for-innovation-management (paper two) and they developed this as a Collaborative Innovation Reference Framework. It can be found at and explores the necessary business architecture, provides a detailed innovation reference framework, and examines the different innovation types through a unique lens.

The second substantive collaboration was around the development of the Executive Innovation Work Mat with the innovation-executive-work-mat-initial-whitepaper here. In a series of blog posts, articles, and an initial Whitepaper, this fills a vital and often “missing gap” in innovation. Often the leadership at the top of our organization fails to fully engage in innovation, it remains unclear of its pivotal role in drawing together the vision, mission, and goals of the organization and achieving a strong and clear alignment to the innovation activity that can deliver on these strategic intents. The use of this Executive Innovation Work Mat is to resolve this “gap”. It develops a deeper understanding of all the critical enablers around innovation through the leadership engagement that can then ‘cascade’ throughout the organization to align the innovation activity with these guidelines and ideas.

The third collaboration we had together was focusing on “the Interplay Surrounding Innovation” were through two whitepapers ( the-critical-interplay-among-innovation-business-models-and-change and why-innovators-need-a-new-change-paradigm)  and a series of blog posts we provided a focus on innovation that requires an interplay with business models and systemic change as essential in today’s more volatile and disruptive world. We argue that innovation almost always impacts three constituents: the customer, the competitors, or markets they are in and the innovator themselves. These all have high levels of impact on business models and increasingly an end result of innovation, regardless of its initial outcome, can become a business model innovation in itself.

This latest collaboration we started and then I fully 100% took over has been around innovation ecosystems.

So we come to this as our fourth substantive collaboration here. We kicked this off together then Jeffrey felt this was more “my thing” and left me to build it the way it has evolved since.

We are entering the world of innovation ecosystems where broader, more complex innovation challenges, through greater collaborations can be achieved. So this site is dedicated to building the arguments here


I decided to ‘house’ this in a dedicated blog posting site as it can forge a new direction and momentum for innovation to travel. for me, Paul Hobcraft, my work on ecosystems and platforms was becoming an increasingly important part of my business focus.

What is certain is that innovation needs to enter a new era of prosperity.

Incremental innovation can only take you a very limited way, it needs a bolder resolution as we must move from the era of discreet products, There is a need to deliver some changes in the way we operate, collaborate and create. Perhaps this is even more radical than we initially would like but this needs a different set of thinking and growing understanding and here, we aim to provide part of this.

We are finding ourselves in a race to the bottom when it comes to maintaining a competitive edge. As soon as the product is available within ever-decreasing time, it is being copied and any advantage has vanished. Can we continue to chase our tail?

So we do require a different way of thinking. This is more centered around innovation ecosystems.

So on this site, it will be dedicated to telling the innovation stories that provide an understanding of the value and growth opportunities that can come from exploring innovation ecosystems.

These will include what makes up innovation ecosystems and the changes this can offer. We will explore ecosystems, the delivery mechanisms of platforms along with other collaborative methods and push towards the new need of today, to deliver a seamless total solution that provides customers what they are constantly asking for, to solve their needs and give them greater engagement and experiences. This thinking is driven by a need for new products and services and experiences, otherwise, we believe customers will continue to turn away from discrete, disconnected products and services increasingly over time

Shaping and introducing new innovation ecosystems is not easy but it has enormous potential to transform competition and deliver on this ‘seamless experience’ that will be valued and recognized for its unique set of offerings. It can become the unique competitive positioning due to this connected ecosystem of collaborators, it offers an advantage to all engaged in its potential as it has diversity, dynamics, differentiation and distinctiveness in its  design and delivery

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