A New Perspective on Ecosystem Strategy
Executives concern themselves with their Ecosystems, in design, in what they offer and the ability to gain the collaborations required to justify the investment and commitments. Often as a real concern is “Is your Ecosystem performing” That is exactly why you should be worried if you are unsure. Are your results masking and eroding your ecosystem fitness?
Discovering understandings of partner adoption attraction, the ability to assess if your orchestration costs are rising or actually being pushed down to clients, the actual platform engagement is it transactional rather than relational. So is your Ecosystem performing, what would a structured lens provide?
Business ecosystems provide a real, sustainable and significant competitive advantage by shifting a company to a higher level of collaborative, networked value creation. Instead of just selling a single product, you are selling a “connected solution” built and supported by a web of partners, providing greater value and outcomes as a result.
In this short series during this week I will be exploring the IIBE Lens, a way of explaining Ecosystems for organizations that provides an understanding of their maturity, health and appeal, as well as providing comparisons in their competitive field. It builds out different ecosystem approaches to show value, weakness and further opportunities, applying Ecosystem thinking and design applications.
