Thriving in the Dynamic Ecosystem of the Hierarchy of Business Ecosystem Needs.

Sub-Title: “Dynamically thriving and evolving Business Ecosystems; Adapting Together.”

Understanding the Dynamic Ecosystem within the Hierarchy of Business Ecosystems

I am introducing the Hierarchy of Business Ecosystem Needs in several posts. This is the sixth post within the series introducing the fourth and most novel layer- the Dynamic Ecosystem. I find this the most exciting ecosystem, with the potential to transform and challenge all of what we do.

The Dynamic Ecosystem is a unique and critical layer within the Hierarchy of Business Ecosystem Needs. It plays a pivotal role in shaping the overall ecosystem; I would argue it is the unique essence of this design.

As I have previously mentioned, the design of this Hierarchy of Business Ecosystems is modular; each Ecosystem can stand alone and offer significant value, but it is part of a more extensive cohesive system where each layer contributes to the overall success of collaborative ecosystems.

Achieving any dynamics within the system generates the potential for change. Providing the Ecosystem environment to build out dynamism enables the capabilities to challenge and have the abilities to disrupt.

The Dynamic Ecosystem is a transformational part of future-proofing the business.

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The Case for the Hierarchy of Business Ecosystem Needs

Why should we consider establishing the Hierarchy of Business Ecosystem Needs within a single organization and collaboratively between Enterprises? It is recognized today that Ecosystem design and thinking provide demonstrable value and gain.

Building the Case for the Hierarchy of Business Ecosystem Needs:

In the rapidly evolving business landscape, we face constant change and recognise complexity is rapidly becoming the norm. The hierarchy of ecosystem needs emerged from my work and studies of ecosystems as a compelling and viable alternative for organizations to consider, manage their business, and look to extend their growth and potential through the ability to open up and create in different, highly collaborative ways.

This strategic paradigm dramatically shifts individual organizations towards sustained prosperity and fosters collaborative ecosystems that amplify collective impact, knowledge exchange, value and growth potential.

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Ecosystems for innovating for a sustainable future, back to basics

Sometimes, we need to go back to our original roots of thinking to remind ourselves and sometimes refresh the areas of focus we need to emphasise. Today, I focus increasingly on how innovation and ecosystem thinking and design need to combine in the Energy Transition.

I believe Ecosystems in design and thinking must form the future path to travel for innovation, collaborations, invention and growing cooperation. We need to think through more demanding challenges today that are highly complex and to do this with a higher degree of success in valuable outcomes. We need to open our thinking and minds and share knowledge to learn from each other.

A fundamental question to ask: “What do I need to consider for entering into an innovation ecosystem design?

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My building blocks towards Ecosystem thinking

Building blocks towards Ecosystem thinking and designing

Part-way through 2022, I drew up a list of my focal points in researching, stimulating my thinking and finding different validation points on my Ecosystem thinking and design approaches. In early January this year, I took a stop, more a reflective period in these past months, to deepen down even further my knowledge of Ecosystem thinking and design. I aim to achieve, even advancing, Ecosystem understanding for those interested to learn and seeking advice through direct engagements.

My main focus on Ecosystems comes from the innovation perspective. How can we finally combine all the different parts of the Innovation system into one, fully connected up and achieve a far more open design where contributors, both inside and outside organizations, can contribute as it is the diversity of experience needed today to give fresh value and impact on complex and challenging issues, We need that discovery to commercialization fully connected up to be leveraged fully in all the diversity of contributions.

Innovation in its challenges and problems has become more complex and challenging, both in solutions offered and in working out all the connected parts to provide products or services that are superior to the existing ones. The need to provide that essential “dynamic” of having customer engagement in their data, a growing network of connected partners providing their input, their exploring and experimenting so the inventor can learn and seek to improve the product or service accordingly.

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A Statement of Ecosystem Intent – the CEO letter often missing

A Statement of Ecosystem Intent – the CEO letter that is often missing but highly essential to have as part of any ecosystem design thinking.

Ecosystems have become a really hot topic. The word “Ecosystem” is getting as much “air time” as the general use of the word “innovation” in business recently.

It generates buzz, it projects the impression you are looking to the future, managing your business in that progressive, outward way, that shareholders and your employees love to hear.

The shift taking place- Ecosystems are entering the lexicon of top management.

It does sound good to talk about “building our ecosystem” in every possible way. You need to ask though, has management actually sat down and defined the type of ecosystem it wants to design, participate in, or become part of? Or does this simply happen, a sort of drifting into, a grand experiment, not connecting all that is truly necessary for such a seismic move, stifling the real progressive sense?

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Making Transition through Innovation, Ecosystem and Sustainable Approaches

Today, we need to transition through ecosystem thinking and designs, as we recognize the future value and impact for businesses to grow, is through collaborations and co-creation. We need to have a new open architecture for undergoing this transformation.

Making Sustainability central to innovation capability building in a new ecosystem designed way connects the parts into the future design. Continue reading

Understanding Value Creation within Ecosystem Thinking

Value Creation is vital to know about. Where is it coming from? What is being put into place to nurture, develop and allow its creation to evolve and spread so that it can attract more understanding?

Within Ecosystem thinking, the more we open up our thinking and ideas, the more we can build from this. We attract others to work together and create new points of value that are mutually rewarding. That openness offers so much more value creation possibility, yet we don’t talk about it; we simply generalize it like a “buzz word.” We need to be explicit on our value creation capabilities.

When we begin applying our thinking to Ecosystem designs, knowing where and how your value creation is generated becomes vitally important.

So what is value creation? Continue reading

A case for change; thinking out the evolution of platforms and ecosystems

What we offer today needs a change in emphasis of thinking out the evolution of platforms, into ones that are designed for building out thriving business ecosystems for all to collaborate around and build together.

I argue today, we need to change our stories into ecosystem thinking ones.

We need to shift our platform rhetoric into a vastly different one, one based on building the Ecosystem story, well defined in its understanding that requires a very intense focus on what it means within Industry design and expected outcomes.

Over the past three or more years, I have been studying and researching platforms and ecosystems. I feel we are at an inflexion point of significant business change from embracing ecosystem principles in the business world.

The key message from my reflection was, at the time, two years ago, “we do need to change our story; it is simply not about platforms“. It is thinking for the design for ecosystems, into “ecosystem mobilization.

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Transformation Journey: Kiesslings Seven Point Plan to Prepare an Energy Company.

Structure of Keynote for Energy System Change

In twenty-odd minutes, Thomas Kiessling outlined to an audience of knowledgeable Energy experts his seven points to help prepare an energy company to make a transforming change.

By using specific examples of the needs in Electricity and the Grid Edge to underline the changes needed to be undertaken, he “fleshed out” these seven steps by recognizing all the seven do need to be embraced collectively.

Thomas Kiessling is the CTO of Siemens Smart Infrastructure, and within his keynote at the Enlit Europe event, held in Milan between 30th November to 2nd December 2021, provided seven needs for transitional change to prepare any energy company “As all of us will go through disruption and opportunity.”.

The primary point of his keynote I covered in a more extensive review here of how to prepare as an Energy Company for significant disruption.”

Kiessling said the industry “has entered a much greater degree of uncertainty. And uncertainty needs entrepreneurs; it needs trial and error, and it needs system-scale innovation.” Continue reading

Ecosystems, technology and innovation; the keynote at Siemens SPS Event

Visual from Siemens Digital Industries SPS Event November 2021

This week, I enjoyed attending the Siemens SPS Event, taking technology, inspiration, and connecting innovation to a new level throughout the industrial world.Rainer Brehm’s Keynote

In the keynote of Rainer Brehm (@rainer_brehm ), the CEO of Factory Automation provided a clear understanding of what and why industrial technology is undergoing such a digital and automotive transformation and how Siemens (@siemens_industry) and their Digital Industry group was responding and offering clear leadership in this in solutions and customer support.

The SPS Event

The Siemens SPS virtual experience event focused on a digital enterprise portfolio seeking to offer technology inspiration. You can’t fail to learn of several new concepts or innovations within this portfolio provided.

You quickly recognize the powerful emergence of Ecosystems and new levels of connectivity and collaboration. These collaborations are both human and digital in form, running throughout all the sessions, over the three days, nicely weaved into the keynote to set the scene.

So much of our physical world is connecting into the digital world, and understanding the tasks of undergoing this digitalization journey has to reflect highly personal, individual concerns and choices as the starting points through assessing the collective wisdom and trends that are sweeping the world in the industrial revolution 4.0 to fit each business need.

In Rainer Brehm’s Keynote, he set the scene well.

As Rainer explains, the changes throughout the industrial sector are happening faster and faster. The critical enabler is the “usage of data.”

-Connectivity of combining a digital and real-world is proving for a more flexible and autonomous product. It enables the optimization of processes, introducing new opportunities through artificial intelligence (AI).

-Digitalization is advancing a more human-centric operation where the operator, the engineering and design benefit from adopting a digital twin approach.

-Today’s needs in manufacturing are to find a better sustainability pathway and grapple with a more transparent approach to understanding the carbon footprint of not just one part of the supply chain but to have a complete understanding.

-Customers and consumers demand this visibility and understanding of the actions being taken to offer products that are taking out carbonization and are genuinely sustaining.

-The final point in his opening remarks was that products and production needs to be resilient and highly flexible to adjust to changing demands and conditions and move towards these evolving and demanding market requirements

The growing issue Rainer rightly raised was how do we tackle these significant challenges? He continued in his keynote:

As Rainer explained, innovation cycles are getting shorter and shorter; new products are expected to be more customized than ever before, requiring a completely different manufacturing method to be initiated to accommodate this change.

Rainer sees the factory has to become even more automated and digital to adjust and adapt. To accomplish this evolution, the needs of software-enabled hardware and connectivity are becoming crucial. Today, to achieve a Digital Enterprise, one that acts fast, is intelligently adjusting to meet these ever-changing market requirements is needed.

As Rainer explained, connectivity is moving beyond simply the factory floor. Each product is today required to be designed in new ways using new technology approaches with the help of the digital twin and simulations.

Factory, production and product designs need to go beyond; solutions need to connect machines, process integrations, buildings, and warehouses along the supply change to optimize and understand the continuous data flow and improve.

Today, data needs to provide a feedback loop from production, supply, and design to produce today’s product and improve the next one. Improvements and insights in optimization, simulation for new designs and performances, and extend the machine and integrate the production line to achieve these unique and customized products in more efficient ways.

In his summing up on the Digital Enterprise, Rainer points out that digitalization and automation are the means of linking all processes from the real to the digital world in one continuous data flow that brings all stakeholders together. This increased cocreation environment includes designers, shop floor operators, engineers, analysts, and solution providers to close the feedback loop across the complete supply chain.

Rainer’s final observation came back to recognizing today one very relevant point: “sustainability will become the licence to operate.”

Siemens does do these events well to offer both broad but highly focused solutions to the needs of their customers.

Under the motto “Infinite opportunities from infinite data”, Siemens showcased solutions from its Digital Enterprise portfolio that enable companies to consistently digitalize, automate and make intensive use of the resulting data.

Four specific announcements within Rainer‘s keynote

Here in summarizing Rainer’s keynote, I  want to provide a short glimpse into four specific focal points that he announced from this keynote that support this digital and automating journey that needs different solutions or resolutions to be undertaken within the Industry.

My four exciting takeaways from the event announced by Rainer were:

Firstly, the continued integration of the Industrial IoT stack between OT & IT is where app development connects IT/ OT into the cloud, at the Edge, and finally onto the Shopfloor. This stack holds great promise for integrating the IIoT process. Siemens is taking a broad and integrated approach using Mendix and MindSphere in application and platform developments to provide customers with this robust IIoT solution.

Visual from Siemens Digital Industries SPS Event November 2021

Secondly and perhaps the most exciting is the launch of SiGREEN. This solution provides and drives decarbonization throughout the extended supply chain by focusing on high levels of carbon qualification through the use of Blockchain to keep data secure and confidential but without any mining or crypto-currency aspects.

Visual from Siemens Digital Industries SPS Event November 2021

SiGREEN is offering an open industry solution to identify the source of a product’s carbonization. The intent is to build an exact carbon footprint over the entire supply chain and offer transparency in identifying emission sources but with the confidentiality of those within the supply chain.

The solution provides a trustworthy aggregation of an overall Product Carbon Footprint across the supply chain without compromising the partners’ need for supply chain confidentiality.

Visual from Siemens Digital Industries SPS Event November 2021

It aims to quantify emissions reliably, be trustworthy, transparent, secure and efficient, in its methodology and approach, that can evaluate and where necessary certify scopes 1,2 and 3 for the complete product carbonization understanding to then find solutions to decarbonising it.

This SiGREEN solution promises to be an inspiring initiative by Siemens to fully determine the carbon footprint of products they are involved in with their declared goal of being a significant contributor to achieving a carbon-neutral industry.

Within the SiGREEN solution, the distributed and open Estanium network makes it possible to combine emission data into an actual ecological footprint.

Thirdly, Rainer also announced the Siemens Industrial Edge Platform. This platform is extending the Industrial Edge concept of 2020 into a new Industrial Edge Marketplace, where partners together can have a platform to exchange and find collaborative value in providing greater solutions for industrial applications.

Visual from Siemens Digital Industries SPS Event November 2021

Established partners will now benefit from a more open marketplace platform approach to expand their solutions in collaboration with a growing comprehensive network.

Providing an Edge Ecosystem adds a different, more robust new marketplace for developers who see the benefits of collaborating and co-creating to build applications relevant to specific IIoT needs. The platform to develop interfaces in an open development environment attracts a broader, more diverse community of providers and developments, buyers, developers, and sellers.

The new transaction mechanism promises a select, buy and use software environment from an open App store to move towards a seamless service and further access the industrial automation market through automating technology and providing the industrial software.

The new offering makes it possible for B2B customers to purchase and operate multiple software components on an all-in-one platform.

Finally, the fourth announcement from the keynote was on new solution offerings that are “creating infinite opportunities from infinite data“. The focus has been on building customer solutions that improve productivity, provide greater flexibility, connectivity and the use of 5G and drive simulations.

Visual from Siemens Digital Industries SPS Event November 2021

To find out more, then watch the keynote and all the other presenters over the three days.

The event provides so much value within the Industrial world where automation and digitalization are combining increasingly.

Register here: sie.ag/3b1jZJH, and you can watch the event for some weeks to fit your schedule. Do go and view this SPS event site:  sie.ag/3b1jZJH . When you enter the Siemens virtual trade fair experience, you discover all highlights in a virtual 3D showroom, auditorium event program, and you can certainly watch the event for some weeks to come to fit your schedule.

You have missed out on contacting an expert directly in the event but reaching out to Siemens through their sales channels or supporting websites is easy to begin any specific discussion on solutions that enable this digitalization and automation of your journey.

I got so much from these sessions, the head is swimming, but the brain is swirling! Thank you for what this SPS event provided, sessions that delivered such high levels of understanding from all those involved.

Siemens does do these events well to offer both broad but highly focused solutions to the needs of their customer Continue reading