The Orchestration Role in Any Business Ecosystem Design

This visual has held my attention for a reasonable time. It deals, in my mind, with orchestration well for reflecting the managing of a business ecosystem and how to organize the partners and parts within this.

Although its original intention was a digital orchestration, it tells the story for any orchestration of platforms or working within ecosystems that a business needs to manage.

Here the model is a singular operating model, but applying this to a collaborative environment, it has most of the essential components that need true orchestrating.

There is a growing body of work about “orchestration” and its need in the business world. Orchestration has become synonymous with managing or dealing with (specifically) external partners, where the need is to learn to cooperate to produce something different and original, usually in a platform and some form of ecosystem arrangement.

I am continually reading about scale, modular structures, governance, the advantage of asset-light business models where the possibilities of speed and breadth of open innovation need to “kick-in.” Orchestration can take on a lot, but we do need to define the role a little more, in my opinion.

I often wonder if all this orchestration through ecosystem design does achieve that radical breakthrough or have simply become just another solution or coordinating mechanism and a convenient “tag” to attach to it to consider? Continue reading