Crossing the chasm with Partner Ecosystems to grow your business differently.

A relatively quick post, partly as Hannover Messe 2024 is in full flow and tuning into events like this, you realize where we are all being pushed to the future,. Although GenAI gets a lot of central billing in the talks and demonstrations, the future “buzz words” that tell much of the immediate future are wrapped up in the solutions being offered.

Hannover is seemingly emphasizing the power and need of Ecosystems, platforms, marketplaces, end-to-end processes, and sustainability to set up so as to gain value and impact from all the data and AI coming towards us. These events are always forward-looking; you get the impression there are some big, even mega ecosystems, being built, but the reluctance and convincing are still lagging from those attending, transformation is a very tough call.

I am not sure we have crossed that “tipping point” needed from the essential missing piece—customers of all sizes and shapes—being convinced that opening up to far more collaboration and co-creation is in their interest. They need to cross the chasm and start with, perhaps, extending their existing thinking on “Partner Ecosystems” and opening them up to real collaboration and co-creation sharing.

Crossing the chasm into a new way of doing business through Ecosystem thinking and design is upon us all.

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Who is best to facilitate the building out of a Business Partner Ecosystem?

Who should build a Business Partner Ecosystem?

Who orchestrates or facilitates this process of building out a Business Partner Ecosystem? Is it the lead company recognizing the value of building a more robust partner ecosystem or bringing in a specialized consultancy able to facilitate the significant amount of work this usually means?

It is not just about dedicated time but about experience, understanding, and recognition of all that can potentially change when exploiting ecosystems and being adaptive enough to respond.

There are typically two main approaches to orchestrating the process of building and managing a partner ecosystem:

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The Case for the Hierarchy of Business Ecosystem Needs

Why should we consider establishing the Hierarchy of Business Ecosystem Needs within a single organization and collaboratively between Enterprises? It is recognized today that Ecosystem design and thinking provide demonstrable value and gain.

Building the Case for the Hierarchy of Business Ecosystem Needs:

In the rapidly evolving business landscape, we face constant change and recognise complexity is rapidly becoming the norm. The hierarchy of ecosystem needs emerged from my work and studies of ecosystems as a compelling and viable alternative for organizations to consider, manage their business, and look to extend their growth and potential through the ability to open up and create in different, highly collaborative ways.

This strategic paradigm dramatically shifts individual organizations towards sustained prosperity and fosters collaborative ecosystems that amplify collective impact, knowledge exchange, value and growth potential.

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A journey in achieving a Dynamic Innovation Ecosystem

The value of Ecosystems cannot be understated. Be these “innovation ecosystems”, “business ecosystems” or “dynamic ecosystems.” They form a “hierarchy of ecosystem needs“, and that is where I will be going in the weeks ahead to explain this integrated and interconnected framing of ecosystems.

I have gotten relatively excited about this strand of thinking and ecosystem design as it has been a reasonably extensive period of research building this out to a validation point.

This is undoubtedly giving me a sense of purpose in exploring ecosystems extensively as it is the way we do need to go in extracting growth and value and give a more significant impact to all the complexity and challenges we are facing in today’s and our future world.

Let me recap for those recovering from their December and early January excesses.

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Seeking more Energy Transition Ecosystem Success Stories in 2024

There have been so many success stories, specifically in industry and the energy transition, that are so reliant on collaborations and co-creations, coming from essential ecosystem design and thinking. This is partly why I focus on the Energy Transition and Industrial Transformation for my innovation and ecosystem work.

Let us remind ourselves where those collaborations between different stakeholders deliver real change in radical, innovative solutions.

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Recognizing the Value of Innovation Ecosystems

I keep being asked what Innovation Ecosystems are, why they seem slower in adoption than expected in the business environment, and how you can overcome reluctance and possible resistance to the need to change.

So, I thought I would list what the role of innovation ecosystems can provide and why they are essential and offer suggestions on gaining greater identification and adoption.

What is the role of innovation ecosystems?

Innovation ecosystems drive innovation, economic growth, and societal impact. They serve as collaborative platforms where individuals, organizations, and institutions from diverse backgrounds unite to share knowledge, resources, and ideas to bring new ideas to market and address pressing challenges.

They are rapidly becoming the backbone of a thriving knowledge economy where collaboration, knowledge exchange, and entrepreneurship drive progress in collectively coming together to tackle complex and complicated challenges that individual entities alone cannot attempt or fully resolve.

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Recognizing the value of innovative interplays for design thinking impact.

Why is design thinking regarded as so crucial to the future of innovation in a world of accelerating interplays between humans, technology and generative AI? How will a more open world of ecosystem partnerships gain from these interplays? Will radically different innovative interplays happen?

By embracing design thinking principles that have a growing interplay with Technology and AI generative thinking, there is the future promise of innovative solutions that address real-world complex problems. An interplay between humans, technology, and generative AI holds real future promise for offering outstanding contributions in collaborations, originality and different insights.

What will be the changes or potential to leverage these three of Design Thinking, Technology and AI Generative Thinking for solving innovation challenges in the future?

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the Dynamics of Being Connected for Innovation Ecosystems

In any connected innovation ecosystem, l see four main components that must be explored, connected and built out. These are connecting value creation, knowledge transfer, co-creation and competitive positioning. Recognizing these as interconnected builds on the core of what we already have; we make our innovation activities more dynamic and integrated, looking to provide further impact.

I have been building a framework for Business Innovation Ecosystems under “Integrated Framework for Innovation Ecosystems” and have outlined the connected story and explored the four components in my last post in their descriptive meaning in some detail.

In this post, I have taken each component, breaking down their contributions in the interconnectedness they provide and how they anchor the navigating of the dynamic nature of innovation and then provide the multifaceted impacts beyond just measuring metrics that significantly “lift” collaborations and give greater weight on ecosystem thinking and design.

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Technology is the critical enabler of Ecosystems.

I have been spending time arguing for and validating why and how ecosystems in business and applying innovation in their design and thinking are the growing future mechanism for managing new growth, delivering impact and value within Business, and for the final consumer of the goods and services.

The potential within deploying ecosystem thinking can be derived from this highly collaborative approach in finding new ways to design and deliver different options to the existing offerings, offering a different value creation potential, providing for more compelling solutions and finding different ways of solving often complex problems with this co-creating approach.

Yet, I have realized that I have not given the time or attention to the technology issues associated with the move towards adopting an ecosystem approach. So, this post begins to address this.

I believe technology is a vital enabler for building out thriving ecosystems.

Does our technology understanding in organizations and its application to Ecosystem thinking and design fail to be clearly understood as needing a different, perhaps distinctive, structural approach or system?

Building out capability based on a single organization’s needs is a mistake. Understanding the differences in collaborating, co-creating and exchanging across organizations needs a very different design, security and approach mentality.

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Where are the success stories of Ecosystem thinking in the Energy Transition?

A range of success stories showcase the value of ecosystem thinking in different industries relating to the energy transition. These are important to emphasise as they recognize the importance of combining a mix of stakeholders, technologies and organizations in interconnected and interdependent ways.

Ask how we can leverage and use Ecosystem thinking and design to promote innovation within the Energy Transition, as it is a powerful approach to radical change. By fostering collaborations and synergies, you can accelerate the development and adoption of innovative solutions for the energy transition.

Before we look at examples of ecosystem thinking and designs applied, we should consider a step-by-step guide to use and apply ecosystem thinking and design applicable to the energy transition.

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