Firstly I would argue that innovation, to be managed well, needs to operate like an ecosystem, the same as a tropical rainforest.

Ecosystems to flourish need to experience critical feeds, in the rain forest this is high average temperatures and significant rainfall.

Well for innovation to thrive needs critical aspects; it needs a real focus, well above average and significant attention  to be well maintained and flourish.

We argue for diversity within our innovation teams, in our thinking, in our environment and that is no different from the high levels of biodiversity in tropical rain forests.

We need this ‘richness’ of thinking, of approaches, of discovery.  We search constantly for ideas, we experiment, and we are subjected to change. We are always looking for that certain something still undiscovered. Continue reading →