A New Perspective on Ecosystem Strategy
Business ecosystems provide a real, sustainable and significant competitive advantage by shifting a company to a higher level of collaborative, networked value creation. Instead of just selling a single product, you are selling a “connected solution” built and supported by a web of partners, providing greater value and outcomes as a result.
Through the use of the Integrated Interconnected Business Ecosystem (IIBE) blueprint it is designed to support the move towards a collaborative ecosystem environment for incumbents, disruptors and those catching up, on the recognition of the value of ecosystems within their business.
In this short series I will be exploring the IIBE Lens, a way of explaining Ecosystems for organizations that provides an understanding of their maturity, health and appeal, as well as providing comparisions in their competitive field. It builds out different ecosystem approaches to show value, weakness and further opportunities, applying Ecosystem thinking and design applications.
In today’s rapidly shifting business landscape, the organizations that thrive are the ones that understand, design, and orchestrate their ecosystems — not just their products, services, or markets. Yet, despite widespread talk of ecosystems, many companies struggle to see the full picture: how their platforms, partnerships, and market alignment interact to create competitive advantage.
That is where the Intelligent Business Ecosystem (IIBE) Lens comes in. Unlike conventional frameworks, the IIBE Lens provides a rich, practical, and actionable way to evaluate ecosystems — revealing their strengths, weaknesses, and opportunities in a way that executives can act on immediately.