Sometimes, we need to go back to our original roots of thinking to remind ourselves and sometimes refresh the areas of focus we need to emphasise. Today, I focus increasingly on how innovation and ecosystem thinking and design need to combine in the Energy Transition.
I believe Ecosystems in design and thinking must form the future path to travel for innovation, collaborations, invention and growing cooperation. We need to think through more demanding challenges today that are highly complex and to do this with a higher degree of success in valuable outcomes. We need to open our thinking and minds and share knowledge to learn from each other.
A fundamental question to ask: “What do I need to consider for entering into an innovation ecosystem design?”
I can remember getting completely “hooked” on Business Ecosystems by a series from Deliottes and one specific report, introduced and coordinated by Eamonn Kelley, with many contributors including Kelly Machese, Anna Muoio, John Hagel, and Larry Keeley. It was called “Business ecosystems come of age” and maybe it did not change my life, but it gave it a clearer focus- innovation ecosystems. Take a read, it is well worth it, its value then, 2015 has only matured in my mind.
I was also looking at another great piece by Deloitte on tapping into the Silicon Valley innovation ecosystem under a report called “How to Innovate the Silicon Valley Way” that came out in 2016. Another great motivation for focusing on innovation ecosystems.
One question asked in the Silicon Valley piece was “Why should enterprises give up transactional approaches in favor of dynamic, ecosystem-led innovation?
Today I would reverse that question “Why would any company still be locked into transactional approaches only functioning on its own resources?”
Today the struggle is to deal with increasing complexity, undoing the “knot” of difficult challenges and these cannot be undone or solved without collaborations outside one organization’s walls. We need to push this even further and totally accept that the hardest but best collaborations come from being involved in cross-industry or sector innovation systems.
I struggle increasingly with individual energy organizations’ pledges to move their solutions towards a carbon-neutral future. The mixture of reports, initiatives, and viewpoints all move towards the transformation of the energy system, but they all admit or fail to address TWO crucial aspects.
Firstly the limited time we have to make such a transition in their offerings of new and different imaginative ways to change the current dynamics within our energy systems. Secondly, how each organization alone cannot achieve it with limited or no alternative suggestions to overcome this “constraint”. Well, this post is about one alternative, well worth considering.
One area of potential to bridge is the collaborations at the multiple firm levels. There is a weakness that deprives the ecosystem of a greater “collective action and innovation” to achieve a more accelerated pathway to the Energy Transition.
The Energy Transition has a rich network of complimentary ecosystems, all keeping the change moving at a ‘certain’ level of momentum, but is it good enough? I don’t think so.
The sheer number of Energy companies working on solutions within the Energy Transition is vast, varied and geographically spread. Each is struggling to get out of their (self-made) islands of knowledge to grow their business value through mostly individual innovation solutions.
We then have an Ecosystem of Governments and intergovernmental organizations providing policy suggestions and directions, offering sources of analysis, central data collection and interpretation along with proving reference and exchange points and forums. Then you have general and highly specialised Consulting firms, and investing institutions that are all constantly providing insights and supporting solutions.
We need to find new ways of collaborating and that means applying ecosystem thinking and platform solutions.
This is the fourth and final post discussing cross-sector innovation ecosystem collaborations. It is primarily dealing with the benefits of collaboration and bringing up to a ‘given point’ a compelling value proposition for potential collaborators in understanding the basic building blocks to consider, for achieving the engagement outcomes required.
Within the series of four posts, I have been emphasising that cross-sector collaborations are becoming essential to our future in tackling highly complex challenging issues that need collaborative resolution, the necessary parts need connecting.
Yet to get to these cross-sector collaborations you do need to take a very considered holistic view of what is needed in any collaboration, let alone ane cutting across sectors to generate a successful outcome. All the elements of skills, processes, tools, capabilities and behaviours are important in supporting an effective collaboration across sectors that might need to be involved.
In a series exploring cross-sector innovation ecosystem collaborations, this is the third post discussing different aspects and the approach to this that needs to be taken as my suggested starting point.
All the elements of skills, processes, tools, capabilities and behaviours are important in supporting an effective collaboration across sectors that might need to be involved.
Clarifying the design and common points is essential
Future connected industry ecosystems will be highly collaborative
Seizing breaking opportunities, dealing with disruptions, and delivering on more demanding customer needs are raising the complexity of managing today in our business environments.
The growing recognition is the need to build flexible ecosystems; of partners where access to a diverse on-demand set of talent, knowledge, expertise, resources and capabilities needs a broad approach in today’s world to meet these complex challenges they seem to multiply daily.
In thinking and design, ecosystems offer a different growth path and stability than the previous “go it alone”. Engagements with partners can offer shared data, new, fresh insights, the ability to share costs, shared operation experiences, and expertise to help build new approaches to more ‘connected’ collaborative innovation.
Ecosystems – the need to be re-stated for Business
What are the significant differences between Natural and Business Ecosystems? I wanted to look at this and make some observations and comparisons. Firstly what we seem to get wrong in many labelling of business ecosystems, where sustainability fits, and then attempting to show apparent differences between Natural and Business Ecosystems needs a greater appreciation of differences.
We label far toomuch as Business Ecosystems.
Applying the label of “Ecosystems” to everything degrades the understanding of its true intent. Ecosystems need to be appreciated as vital and recognized as radically different in how they function and operate.
We call something an “ecosystem, ” which simply provides a rubber stamp of being politically correct, showing the day’s currency, and trying to represent what this means provides additional value or impact. Ecosystem thinking and design are fundamental challenges to how existing organizations go about their business.
Many businesses are claiming “ecosystem” but are, in fact, extending their present, established open innovation activities and placing a greater emphasis on open networking to seek out diverse ideas. This extension alone is not new Ecosystem thinking or design; it is existing thinking.
The need to leverage our existing core first in any change
Embracing our core and leveraging these to the best of our abilities is a great place to start undertaking and preparing organizations for necessary change. This begins a journey so it is not simply efficiency we are looking for but achieving a much higher level of effectiveness to be ready to make changes ahead less disruptive.
Do you really know your capabilities, competencies and capacities?
In most cases, an organisation has a capable, familiar core – and improving the performance of this core will contribute a significant value at a lower cost and faster than introducing new tools, but the need is to understand the how, where and what.
Existing tools don’t often require being replaced by new technologies, but knowing the data flow and having greater analytics needs changing, updating and improving. Changing and improving existing processes can be much faster than introducing new approaches and tools requiring new skills.
Is this the early adopter stage for shifting towards a new Ecosystem design? Build on what you have first and then make a staged, purposeful move towards a change that is transformational, partly gained from learning from the existing first.
ChatGPT supports extracting human knowledge through AI learning
I decided to find out what ChatCPT had as “thoughts” on both Business and Innovation Ecosystems. So in a short set of questions, these were the replies.
I have focused on Ecosystems and technology Platform understanding since 2016. I have written much of my learning here on this posting site. So far, these insights have built over 100 posts on related subjects or side issues with different degrees of influence over understanding ecosystems and platforms in their design structures and how to build them.
Business Ecosystem understanding is still emerging in the collective understanding of many business organizations. I hope, by default, they do not revert to small experiments unless in a very selective and focused way to understand certain parts of the differences that ecosystems bring.
These chats with ChatGPT are not bad; they provide a good sense of the logical structure and value of Ecosystems that I wanted to share here as a good starting point or reference for those looking to understand some of the basics around business and innovation ecosystems.
Building blocks towards Ecosystem thinking and designing
Part-way through 2022, I drew up a list of my focal points in researching, stimulating my thinking and finding different validation points on my Ecosystem thinking and design approaches. In early January this year, I took a stop, more a reflective period in these past months, to deepen down even further my knowledge of Ecosystem thinking and design. I aim to achieve, even advancing, Ecosystem understanding for those interested to learn and seeking advice through direct engagements.
My main focus on Ecosystems comes from the innovation perspective. How can we finally combine all the different parts of the Innovation system into one, fully connected up and achieve a far more open design where contributors, both inside and outside organizations, can contribute as it is the diversity of experience needed today to give fresh value and impact on complex and challenging issues, We need that discovery to commercialization fully connected up to be leveraged fully in all the diversity of contributions.
Innovation in its challenges and problems has become more complex and challenging, both in solutions offered and in working out all the connected parts to provide products or services that are superior to the existing ones. The need to provide that essential “dynamic” of having customer engagement in their data, a growing network of connected partners providing their input, their exploring and experimenting so the inventor can learn and seek to improve the product or service accordingly.
