What we offer today needs a change in emphasis of thinking out the evolution of platforms, into ones that are designed for building out thriving business ecosystems for all to collaborate around and build together.
I argue today, we need to change our stories into ecosystem thinking ones.
We need to shift our platform rhetoric into a vastly different one, one based on building the Ecosystem story, well defined in its understanding that requires a very intense focus on what it means within Industry design and expected outcomes.
Over the past three or more years, I have been studying and researching platforms and ecosystems. I feel we are at an inflexion point of significant business change from embracing ecosystem principles in the business world.
The key message from my reflection was, at the time, two years ago, “we do need to change our story; it is simply not about platforms“. It is thinking for the design for ecosystems, into “ecosystem mobilization.”
The new environment providing by adopting ecosystem thinking offers us infinite possibilities. It opens us all up to new knowledge, collaboration and sources of new value and innovative impact. 
I recently listened to a great topic from a panel of experts that certainly opens all our thinking to all the possibilities ahead of us in the Industrial IoT world.
Many of the changes that will emerge in the next twelve to twenty-four months will become more cross-industry and service ecosystems. The search is far more today looking for synergies.
There is far more focus on the consumer platform market where Facebook, Alibaba, Google, etc. all get the publicity and consequential high valuations to their business models. Yet, the size of the Industrial Platform market will be bigger, perhaps not in “eyeballs” but far more in economic value and growth to those that commit to these changes by collaborating through a networked designed platform ecosystem.