Executive Briefing: When encountering strategic bottlenecks, corporate leadership instinctively asks: “How do we scale this?” But applying 20th-century industrial scale logic to multi-actor ecosystems creates systemic failure.
Scale logic was designed for depreciating physical assets and linear processes. Ecosystems operate on compounding network assets that appreciate through use. Attempting to do “more of the same, faster” under legacy scale logic actively undermines ecosystem performance.
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