Power of platform management

The dynamics within platform business models

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Market dynamics have changed dramatically in the past few years. The concept of connected networks has been having an increasing impact on all industries and market sectors.

Specifically, the platform business model has been generating a significant dynamism that is hard to ignore recently. We are increasingly in need to scale as quickly as possible and by moving to the emphasis of platform capacity, helps this considerably.

Platforms require networks and the need to build ecosystems and the whole focus is on increasing engagement, or build this “capacity”. Connecting all this up can provide real scale. Building greater capacity, especially without adding to resources yields a greater return.

I feel the way we presently view scale, one presently linked far more to one single entity, one that is wanting to scale up their business model and that limits opportunities. I feel searching for new ‘capacity’ opens this up and takes us more towards the open, collaborative platform business model, where real growth seems to reside for our business futures.

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Have you got your digital twin strategy sorted out yet?

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Gosh, where do you start on thinking through “digital twins”. The manufacturing industry is exploding with their digital twins to mimic their physical operations,

We have companies like Dassault who have been focusing on digital for many years taking a  specific focus on the human being and commercially releasing their “Living Heart”.

This “living heart” digital twin is the first realistic model of a human organ that actually accounts for electricity, mechanics and blood flow in the heart into a personalized full-dimensional model of the heart. Then users can practice and manipulate it, to place pacemakers, reverse chambers, cut out cross sections and run all sorts of hypothetical scenarios before the physical heart needs to be touched.

Then we have the digital twin that will learn all about you and what you do, think and work upon to provide you a closer replica of your daily life to help you. No, the digital twin is alongside us in multiple ways, it is not just a shadow in a mirror, mimicking all we do, in life and real time but it is working on finding better solutions to improve the actions being undertaken. It helps to predict, suggest and improve on our current activities.

Now stop and absorb that, please. The digital twin takes intelligence to a new level to mimic and then also predicts performance, based on the real-world performance you are feeding back into it.

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When is a partner not a partner?

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As I have been focusing on the Industrial platform providers like Bosch, Siemens, Schneider Electric and GE, you constantly see part of their partnership validation has been with Microsoft Azure, or Amazon and AWS or even both in some form or another. Comforting, reassuring perhaps, or is it?

Both Microsoft Azure and AWS are building their own platforms also. Where would you put your money or fee’s to join?

Now if you are offering solutions that are focused specifically on solving industry problems where do you go, sign up, pay significant fees into and learn?

Would these decisions to join a platform take you towards those within an industry, the industrial builder of platforms, that build the physical assets and increasingly defining their digital services, or the providers of the digital kit, in the form of cloud, applications, data storage and security and the base platforms? Both have value but are the offerings clear enough in value or are they still leaving many potential clients still ‘sitting on the fence,’ not sure, watching what ‘plays out’

I am not sure how those within Partnership arrangement on platforms presently separate their knowledge and contribution but with the recent “slew” of Microsft Azure announcements, I wonder who is working for whom in some of these relationships?  Is the one with the digital architecture just piggybacking on the industrialist back, so as to understand industrial problems and then bring out their own ‘stand alone’ solutions? Where does that leave the industrial platform providers like GE & Siemens if the likes of Microsoft and Amazon seperately offer their own platforms? Take a read here and let me know your thoughts, please? I want to understand the dynamics going on here a little better.

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So are clients resisting IIoT platforms- Why?

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IIoT platforms-as-a-service are gaining ground. In my first part of a two-part post, I was raising a number of questions. That questioning continues here in part two, at a deeper level. I do recommend you read the first post to place this more into the context required.

IIoT Platform providers are building new digital solutions. There are constant daily gains. A new client win here, a new contract there.

Yet the battle is one of attrition, client by client. Do you win in this approach? To gain traction, all the IIoT platform providers seem to have pressing needs to overcome massive client resistance at this present time. Platform uptake is gradual, it needs a higher depth in resolution, in the value of platforms, in their momentum. What is its value proposition to the client, the one who buys that solution? Is it still too early in their own digital transformation journey? Actually, clients are having a hard time in this and many other digital decisions.

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There are dark clouds surrounding IIoT platforms

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I am getting fascinated by platforms and ecosystems. Does it show? This is why I am increasingly spending more time in this area as it is highly innovating in its potential.

I am constantly educating myself on this, as there is so much of this being new, or emerging, to make the connections for where innovation is going in “dual” tandem with technology and digital. A recent post I made tells of this growing connection for a new ROI.

I decided to become focused on business platforms and ecosystems for a number of reasons- firstly they are fascinating me ( I know I have to get a grip!) and more importantly for my business advisory work going forward in connecting innovation into this world.

So this posting site is a place where I share a number of strands of thought to provide increased understanding, to get others to become comfortable on their “learning journey” of new emerging industrial digital technology models, ones that offer a very exciting connected future but evolutionary in their nature.

I want to help shape, influence and amplify the breaking story of IIoT platforms-as-a-service as part of my advisory business model (as-a-service) and take them to the most important level of need to understand; the ecosystem building that is required.Taking on new journeys of understanding and potential for innovation is exciting, well for me.

Commercial break over so let’s get back to platforms and ecosystems…

At the moment I have been specifically looking at the questions that seem to be holding IIoT platforms back? There are a number of inhibitors. So how can a number of dark clouds dissipate for IIoT platforms to really become the future way of connecting up so much within your specific industry sector? This is first of two posts….

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Digital to the rescue or has the opportunity past for GE?

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It does seem every time you read about GE it seems to be under a relentless barrage of negative news coverage.Then the stock is continuing to get a hammering perpetually.

Mistakes will be also made going forward, as the current management tries to “right the ship” after so much mismanagement. Digital course correction might be one of these mistakes.

For me watching the current GE story unveil itself it, just fills me with a real sense of sadness. Clearly, it now seems GE lost its ability to listen, reflect and adapt, its management was cutting many governance corners, pushing for performance that was not as much in the ‘tank’ as they thought and placing bets on the future, that was very bearish and as it is now revealed, possibly reckless.

GE as a group business was being pushed on, regardless, it sort of ploughed on as a supertanker does, unable to make the course corrections it was required to do, as its steering was jammed in ‘full speed and forward drive’, regardless, ignoring dangers, possibly sealed in its own bubble, one of believing it was invincible.

Yet one of the boldest moves made in the reign of Jeff Immelt that might have been a substantial transformation was the shift to digital that he underpinned, although there have been comments I have seen by outsiders of “the endless checkbook.” All I can say is that you have to invest in opportunities like this, they are so transforming. The ability to spot the industrial internet was one of his positive signature moves, taken I believe nearly a decade ago – a lifetime in the digital world. So lets update where we are.

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The ABB Ability to bring intelligence to industrial plants

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I continue to look at the world of IIoT solution platforms that are being offered to their customers which are digitally enabled, requiring connected devices to improve efficiency, productivity and increase profitability, all being provided through digital platform offerings

I’ve looked at Bosch and its IoT suite, Siemens and its Mindsphere, GE and its Predix platform, and Schneider Electrics with its Ecostruxure to begin to explore and understand their digital platform offering. I do need to revisit GE and its Predix platform with recent changes occurring inside the company.

I then wrote a summary of the fact that Industry is lagging but catching up in its choices of platform offering, taking three of these examples and how just within a few months this seems to be accelerating into a real race of the IIoT digital platforms to seize competitive advantage as well as I term it “taking the IIoT hill” to make sure customers align with them. A digital industrial application offering has increasingly become central to growth for many of the infrastructure providers.

This post is about ABB and their ABB Ability™ to offer a common platform across the industries they serve of a digital end-to-end set of solutions.

ABB has been investing in building their ‘digital operations’ to control, interrogate and modify the operational task in response to the external signals, mostly through distributed sensors. The aim is to transform clients activities more into software-driven activity, where the operational results in identifying trends and possible failure modes and equally, how they can transform the whole maintenance regime, to reduce downtime and anticipate potential failure.

ABB has a fairly powerful business case for being a trusted partner.

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Gaining speed, perspective, inspiration and agility the Schneider Electric way

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Schneider Electric’s platform

I just wish I had reviewed these guys a lot sooner. Schneider Electric has been on my radar for reviewing their platform for some time.

Schneider is in among the leaders in the digital transformation of Energy Management and Automation of homes, buildings, data centers, infrastructure and a range of industries.

They hold a commanding position in Power Management in Medium and Low voltage, Secure power, in critical power and cooling, grid automation, industrial and building automation and controls and providing discrete automation process systems.

Schneider Electric has been constantly providing integrated efficiency solutions for many years, well before platforms became fashionable.

They are constantly seeking to combine energy, automation, and software. They have adopted a very open ecosystem approach collaborating with partners, integrators and the developer community to build an open platform to deliver real-time control and operational efficiency

Schneider Electric is not set up as a glamorous company, they provide the essentials; such as boxes, enclosures, protect relays, cabling, control, switchgear, metering, racks, breaker switches. The list goes on and on. They operate in 100 countries and set out to find the most efficient and agile ways to foster innovation.

I get the real impression they have taken innovation to the core of what they do and I often can’t say that for many companies I review – more’s the pity.

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Mapping our Innovation Future through Ecosystems and Platform Design

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Why do we need a new innovative architecture, for mapping out the future

We are witnessing a very radical change, driven by technology, increasingly disrupting and breaking down the past traditional boundaries and market positions of many incumbent organizations. Mostly these were built so as to defend positions to achieve and maintain economic scale.

There is a new economic logic to building even greater scale through technology design, it involves greater complexity, yet its value proposition is to strive toward offering greater customer experience and satisfaction.

The solutions are valued far higher, in social and economic value. We need to recognize this is a new business model design with the arrival of engagement platforms that connect all the ecosystem of partners in its design, to gain this scale and value.

A new economic logic that gets closer to the connected customer expectations and daily needs for innovative solutions to solve, in ways far better than what are being presently being offered. Connecting technology, digital and human understanding brings radically different solutions.

A different innovative design has become paramount to these new offerings, so they can be capitalized upon, releasing this increased value creation understanding of opportunities.

The market dynamics are also changing; we are seeing greater disruption and blurring of traditional boundaries of competition, yet the reality is that innovation systems, structures and processes are badly lagging, in design and approach, to react and respond to this new dynamic.

A dynamic where the startup can undermind the established incumbent, mostly large organizations that are less nimble and agile, in radically different and dramatic ways, in short time frames, from the pilot, and testing to scaling those solutions, moving them from local to global through the power of technology applications.

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The Emerging World of Connected Industrial Ecosystems

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Whenever I seem to read about Platforms and Ecosystems, it mostly seems to relate to technology-led organizations and how they continue to connect us all up in our private lives.

As leading examples of the disruption that occurs and the connected value, we get offered the likes of Uber, Facebook, Apple, etc., all bringing new value to transform our world.

Yet, for me, the area that is shifting dramatically is where Industrial organizations are providing platform solutions to solve industrial problems. Good examples are Bosch, Siemens, GE and Schneider Electrics.

They transform their solutions and clients businesses by offering digital on top of the existing products in some awe-inspiring ways. They focus on connecting up their solutions into their client network on platforms to build the industrial internet.

The building of these platforms has prioritised specific industries to master and progressively transform their business into a digitally connected one. This seems to me to be so much harder than those like Facebook, Google or Uber.

Industrial solutions have had to deal with legacy “big time,” overcome entrenched positions or views and begin to collaborate in highly sophisticated ways, with often very demanding and sometimes sceptical clients.

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