Ecosystems are under-deployed or even misunderstood in business. Ecosystems are certainly growing in our jargon to describe something we think we want to achieve, but we fail to recognize many of its functioning aspects or needs to realize it. It is being offered simply as a buzzword.
The business ecosystem is an important business model you can deploy if you are having higher levels of complexity and growing uncertainty, and let’s be honest who doesn’t today? It can also be a way to reach out and have engagement and traction (Facebook, Airbnb, Uber, etc.)
When you are in the pursuit of having the best highly coordinated and geared to optimize performance such as a global supply chain, it is the complexity and integration that needs governance and the utmost attention to the detail and the flows. These are brilliant to “shave” costs, time and are working in predictable market conditions. Continue reading