Ecosystem design thinking

Human Ingenuity, Ecosystem Thinking, Embracing Innovation

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Today and in the future, we continue to take where we are in our technology and digital understanding and feed it more remarkable human ingenuity. Combining the collected knowledge found in a network of collaborators can dramatically advance the solutions sought by unlocking previously intractable problems.

We have entered the innovation era as we combine in ways not possible until recently. If we take any industry, any societal problem, as we tackle climate challenges, the power of connected innovation will make a difference and give us our breakthroughs.

We are still searching for the “how and what.” We need to push ourselves by opening up to the “where and why” in a network of connecting ways. We are recognizing sharing what we know accelerates understanding for all those involved.

Recognizing ecosystems are vital, combining human, technology, and data allows us to pursue multiple possibilities, explore them faster than before, evaluate them in quicker, more imaginative ways and scale those that show promise.

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Ecosystems are really important, are we correctly applying them in Business?

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I have been reading the Ecosystem Restoration Playbook – a practical guide to healing the planet, developed for World Environment Day 2021 to kick off the United Nations Decade on Ecosystem Restoration (2021-2030)

I do like the explanation of Ecosystems, lifted from the restoration playbook (see below). There is some real contradiction to how business applies the ecosystem thinking, and this post attempts to look at the differences and implications of treating ecosystems differently. This use of “ecosystems” is degrading as much as we are in our Natural Systems, mostly in the eventual resource depletion and our insatiable consumption.

By taking this business thinking of Ecosystems into continually pushing for greater consumer consumption is a growing problem. We are at a time when we need to place a break on this, and take a different position of replenishing or restoring what we have, and reuse it. With our drive for continued growth consumption and exploitation, we are compounding our planet’s problems.

I wanted to explore some differences within Natural Ecosystems and how Business uses Ecosystems to search for growth, scale, and dominance. We are in need to change our consumption habits and business growth models.

This is not a definitive list. It is more to stop and reflect where we are heading on applying ecosystem thinking, perhaps addressing its accepted context or adapting it to fit its new one being push in the business world.

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Reshaping the core of your business through a focus on Sustainability

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If the decision is made to become more focused on “being sustainable”, drastic shifts in direction will undoubtedly occur.

The shift from that fear of being disrupted due to the digital transformation is being replaced by the need to build a sustainable company built on increasing insight and connected understanding, seeking and exploring, experimenting and confirming a new value equation.

A huge mental mindset needs to make leaps of faith and adjustments to this new order of focus.

That set of decisions will require a dedicated, focused, systematic need to assess the portfolio and the operating conditions. This goes way beyond the present “where to play and how to win”; this becomes as much for the long game as managing the short term.

The four focus points for Sustainability

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Orchestrating the New Ecosystem Business Design.

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There is a growing body of work about “orchestration” and its need in the business world. As we form a greater association with ecosystems as the business design, the orchestrator becomes central to its performance and success.

Orchestration has become synonymous with managing or dealing with (specifically) external partners. The need is to learn to cooperate to produce something different and original, usually in a platform and ecosystem arrangement.

I am continually reading about scale, modular structures, governance, the advantage of asset-light business models where the possibilities of speed and breadth of open innovation need to “kick in.” Orchestration can take on a lot, but we need to define the role a little more, in my opinion.

I often wonder if all this orchestration through ecosystem design does achieve that radical breakthrough or have become just another solution or coordinating mechanism and a convenient “tag” to attach to it to consider?

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Ecosystems offer us infinite possibilities

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The new environment providing by adopting ecosystem thinking offers us infinite possibilities. It opens us all up to new knowledge, collaboration and sources of new value and innovative impact.

We have new frontiers and unexploited opportunities everywhere when we push through today’s constraints. We have more connected hardware to open up our physical and digital realms, and thirdly we have access all the time to more real-world data than ever before—the birth of the digital and physical ecosystems that enable innovation like never before.

We have some awesome power available to us; can’t we unlock the potential to change where we seem to be heading?

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Accelerating Innovation comes from Ecosystem thinking

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Just a reflective moment I am sharing here on the place of Ecosystem thinking.  We need to recognize the changes we need to undertake, even in a world of infinite possibilities. We chose to explore new ways of working; new solutions to difficult challenges need a new approach to accelerating innovation through ecosystem thinking.

In my view:

“Today and in the future, to take where we are in our technology and digital understanding and feed it greater human ingenuity, we give it intelligence, real new intelligence not just the artificial stuff. When we combine the collected knowledge found in a network of collaborators, we can dramatically advance the solutions sought by unlocking previously intractable problems.”

The new environment offers us infinite possibilities

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Making the case for Ecosystem thinking

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Business is certainly changing

Credit Tatiana Plakhova @ complexitygraphics.com

Regretfully many businesses are still caught in the change over from the past industrial era, we have not fully absorbed or translated the impact of the digital effect. The rising expectations from technology are ‘running way ahead’ of our ability to transform the organizations to be digitally ready.

We are in need of finding and developing environments that are far more connected and open, simple yet intelligent to reduce complexity, yet fast and scalable as the frequency and collaboration needs are changing, all placing increased demands on the organization.

With the consistent onslaught of social media, the potential of cloud computing and the increasing reliance on the mobile or smartphone, the pressure is on organizations to adapt and respond accordingly. The consumer expectations are dramatically shifting to expecting these connected experiences we have written about, they are seeking higher levels of personal gratification.

Everything is about “getting connected”.

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Creating A Unique Nested Hydrogen Ecosystem for the Energy Transformation

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Ecosystems hold a certain fascination for me. The ecosystem approach can tackle and help resolve some of the more complex issues we face.

We increasingly use the word “ecosystem” to describe our environment that we operate with, but we are often diluting its true positioning.

Truly unique ecosystems are hard to find and certainly to manage. One I really feel reflects a collaborative model worth explaining is the ones that are forming around Hydrogen as the alternative energy vector based on renewables. To replace or become a significant part of any entrenched energy system requires a system design approach. This part of the energy transition fits within the ‘greater’ energy system design.

Let’s look at this with some context and then clarify that approaching Hydrogen needs a unique Ecosystem design. We are presently building a unique ‘nested’ Hydrogen Ecosystem within the Energy Transition. It is interesting to explore, firstly here and then in a follow-up post on one of its specific parts.

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The Power of Innovation Ecosystems

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Powerful networked ecosystem

We are entering the world of innovation ecosystems where broader, more complex innovation challenges, through greater collaborations can be achieved.

So to help, there is a dedicated site to building the arguments and exploring options for your future here in collaborative designs and you have found it!

Collaborative Ecosystems are forging a new direction and momentum for innovation to travel and tackle more demanding innovation that requires the capabilities of more than one to deliver what is becoming increasingly possible through technology and the network effect we see through our growing connections.

For many today, innovation is simply not working, it remains a disappointment for a variety of reasons, especially for those leading organizations required to be seeking out new growth, operating in increasingly volatile and tough markets where disruption and copying are increasing the pressures. Something has to change and it is this recognition that it can come from managing innovation in ecosystems that can provide part of the answer.

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Thinking About Relationship and Network Management

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By looking outside we open up. More and more demands are being placed on us via our customers, suppliers, our regulators and a host of other stakeholders all wanting to contribute into our existing knowledge. The ability to collaborate, to cooperate is coming by purposefully designing ecosystems and platforms

We struggle to adapt to these new external pressures as the more we engage outside we realize there are (often) stark differences in approaching problems. This adaptation demands a very different approach to anyone organizations structures, processes and systems. They need to adapt to and support these changes in working within an ecosystem designed one.

We all need to be more flexible, adaptable and agile so our resources grow their capacity to absorb and strengthen the competency and capability in new more dynamic ways. To design in ecosystem thinking needs a very different approach.

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