Ecosystem thinking

Thinking and Designing for Business Ecosystems

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Thinking & designing Business Ecosystems to build innovation differently

Why should we think about the potential within Business Ecosystems? What does thinking and designing for Business Ecosystems mean?

Thinking and designing for business ecosystems represents a fundamental shift in how we approach business strategy, innovation, and value creation. Let me break this down for you in a way that bridges conceptual understanding with practical application. Two statements:

  1. Thinking and designing for business ecosystems means adopting a holistic, interconnected view of business operations and strategy.
  2. Thinking and designing for Business Ecosystems is about recognizing that in today’s complex business environment, no company is an island. Success increasingly depends on a company’s ability to collaborate, co-create, and thrive within a network of diverse stakeholders.

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Reducing today’s Volatility with Innovation Ecosystem Thinking and Design

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Innovation ecosystem thinking and design, our growing need

Much of business today is caught up in managing short-term change that is growing in complexity and challenges.

So the challenges in the past year have been highly focused on supply chain disruptions, plugging gaps in technology solutions that can provide a higher flexible, agile, and advanced planning and production environment and continue to keep moving towards securing a more sustainable future that reflects the need to become carbon neutral, net zero.

Yet disruption is increasing; we are in a volatile world of constant change.

Today’s systems are highly stretched and have been designed and built for a steady, repeating business, the era of yesterday. Flexibility, agility, and adaptability have yet to be addressed sufficiently in design or mind shifts for our present and future operations to provide a different, more agile operating environment. Consistently has been the norm, whereas today it reacts to constant change coming from multiple, often unpredictable situations.

We need to change how we operate.

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Tackling interoperability is critical to resolve

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Tackling interoperability is critical.

For nearly all business entities, the ability to fully connect up the organization across people, processes, design, structures and strategies is always a work-in-progress, never worked upon to the fullest extent and rarely achieved without the most radical transformation.

I come up against the barriers to change caught up consistently in this lack of interoperability. So I have to bring it into this exploring ecosystem and platform designs posting views.

What do we miss in not having that connectivity? Recognizing silos of unconnected knowledge needs changing; we need to leverage all of our diversity and expertise. Do you really know your capabilities, competencies and capacities?

  1. Focusing on making technology work across organizations, internally and externally, with partners that share a common purpose. Our need is to find new growth engines and, more, sustaining. business value. it is our understanding to make exchanges work to enable creativity, and we need technology across processes to talk to each other- called interoperability.
  2. Uncertainty, fear of the unknown, reluctance to share and partner, or to mutually “pool” intellectual property or our research know-how in a shared collaborative effort is hard. We often hold onto our knowledge as our “source of power”, this we need to let go of and embrace a new way of believing, trusting and collaborating. We will gain far more than we lose.
  3. We must ask the important questions and fully recognize the answer to “what do we do well? How can we leverage and build out from this?” Are we investing enough time in networking, exchanging insights or building relationships? Knowing our core capabilities, competencies, and capacities is essential.

Let’s tackle one tough one- interoperability makes or breaks much of what we struggle to do -exchange knowledge.

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Leveraging the core of what we already have

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The need to leverage our existing core first in any change

Embracing our core and leveraging these to the best of our abilities is a great place to start undertaking and preparing organizations for necessary change. This begins a journey so it is not simply efficiency we are looking for but achieving a much higher level of effectiveness to be ready to make changes ahead less disruptive.

Do you really know your capabilities, competencies and capacities?

In most cases, an organisation has a capable, familiar core – and improving the performance of this core will contribute a significant value at a lower cost and faster than introducing new tools, but the need is to understand the how, where and what.

Existing tools don’t often require being replaced by new technologies, but knowing the data flow and having greater analytics needs changing, updating and improving. Changing and improving existing processes can be much faster than introducing new approaches and tools requiring new skills.

Is this the early adopter stage for shifting towards a new Ecosystem design? Build on what you have first and then make a staged, purposeful move towards a change that is transformational, partly gained from learning from the existing first.

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Discussing with ChatGPT about Business Innovation Ecosystems, their value and progress

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ChatGPT supports extracting human knowledge through AI learning

I decided to find out what ChatCPT had as “thoughts” on both Business and Innovation Ecosystems. So in a short set of questions, these were the replies.

I have focused on Ecosystems and technology Platform understanding since 2016. I have written much of my learning here on this posting site. So far, these insights have built over 100 posts on related subjects or side issues with different degrees of influence over understanding ecosystems and platforms in their design structures and how to build them.

Business Ecosystem understanding is still emerging in the collective understanding of many business organizations. I hope, by default, they do not revert to small experiments unless in a very selective and focused way to understand certain parts of the differences that ecosystems bring.

These chats with ChatGPT are not bad; they provide a good sense of the logical structure and value of Ecosystems that I wanted to share here as a good starting point or reference for those looking to understand some of the basics around business and innovation ecosystems.

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My building blocks towards Ecosystem thinking

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Building blocks towards Ecosystem thinking and designing

Part-way through 2022, I drew up a list of my focal points in researching, stimulating my thinking and finding different validation points on my Ecosystem thinking and design approaches. In early January this year, I took a stop, more a reflective period in these past months, to deepen down even further my knowledge of Ecosystem thinking and design. I aim to achieve, even advancing, Ecosystem understanding for those interested to learn and seeking advice through direct engagements.

My main focus on Ecosystems comes from the innovation perspective. How can we finally combine all the different parts of the Innovation system into one, fully connected up and achieve a far more open design where contributors, both inside and outside organizations, can contribute as it is the diversity of experience needed today to give fresh value and impact on complex and challenging issues, We need that discovery to commercialization fully connected up to be leveraged fully in all the diversity of contributions.

Innovation in its challenges and problems has become more complex and challenging, both in solutions offered and in working out all the connected parts to provide products or services that are superior to the existing ones. The need to provide that essential “dynamic” of having customer engagement in their data, a growing network of connected partners providing their input, their exploring and experimenting so the inventor can learn and seek to improve the product or service accordingly.

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Governance within Ecosystems

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Governance within Ecosystem Design

Managing Governance within Ecosystem Designs

Governance needs to constantly “account” for change. Here is a handy reference or reflection of its capacity to deliver:

You need a living environment, one that evolves constantly

+ Here, you must establish a relational, institutional and coordination set of strategic and operational approaches. The “living” document needs to reflect on the constant reshaping of the ecosystem as it evolves and recognize that this is a constantly evolving design.

+ Governance needs to articulate the influencing and coordinating mechanisms, their different levels, and the protocols and procedures to resolve any disputes or pathway directions all would need to follow and adhere to.

+ It needs to determine the boundary conditions and if and when these change, which they are most likely to, there is a mechanism in place to recognize this and determine any new scope, direction or design to be accepted going forward.

+ A governance document must have built into it sufficient commonality and be transparent in its spirit of amiability to coordination and decision-making.

+ It needs to determine the critical driving forces but equally reflect on the different catalyzing forces in tensions and design that individual members will attempt to impose, so there needs a resolution method to be able to go back and refer to.

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A Statement of Ecosystem Intent – the CEO letter often missing

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A Statement of Ecosystem Intent – the CEO letter that is often missing but highly essential to have as part of any ecosystem design thinking.

Ecosystems have become a really hot topic. The word “Ecosystem” is getting as much “air time” as the general use of the word “innovation” in business recently.

It generates buzz, it projects the impression you are looking to the future, managing your business in that progressive, outward way, that shareholders and your employees love to hear.

The shift taking place- Ecosystems are entering the lexicon of top management.

It does sound good to talk about “building our ecosystem” in every possible way. You need to ask though, has management actually sat down and defined the type of ecosystem it wants to design, participate in, or become part of? Or does this simply happen, a sort of drifting into, a grand experiment, not connecting all that is truly necessary for such a seismic move, stifling the real progressive sense?

Let’s take a different approach

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Making Transition through Innovation, Ecosystem and Sustainable Approaches

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Today, we need to transition through ecosystem thinking and designs, as we recognize the future value and impact for businesses to grow, is through collaborations and co-creation. We need to have a new open architecture for undergoing this transformation.

Making Sustainability central to innovation capability building in a new ecosystem designed way connects the parts into the future design.

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Understanding Value Creation within Ecosystem Thinking

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Value Creation is vital to know about. Where is it coming from? What is being put into place to nurture, develop and allow its creation to evolve and spread so that it can attract more understanding?

Within Ecosystem thinking, the more we open up our thinking and ideas, the more we can build from this. We attract others to work together and create new points of value that are mutually rewarding. That openness offers so much more value creation possibility, yet we don’t talk about it; we simply generalize it like a “buzz word.” We need to be explicit on our value creation capabilities.

When we begin applying our thinking to Ecosystem designs, knowing where and how your value creation is generated becomes vitally important.

So what is value creation?

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