The Emerging Industry 4.0 Business Ecosystem

The PwC Industry 4.0 framework

The PwC Industry 4.0 framework

We are moving rapidly from the industrial economy, reliant on single companies simply producing specific products they believe consumers needed or simply accepted.

This approach is often giving consumers no or limited choice and this supply-side approach is about to change into one that is driven by a digital economy where all sides of the value equation are connecting. One where consumers have a greater ‘voice’ over their choice that manufacturers will need to listen to and respond accordingly.

This connected world is driving transformation inside every industry, pushing for innovation dynamism as knowledge exchanges are accelerating.

There becomes this increasing business “commons” of connecting, communicating, seeking manufacturers to collaborate far more closely, across new technology and infrastructures, that allow for a greater ‘economic diffusion’ than ever before.

Industry 4.0 is driving much of this change within industries and emerging are some powerful industrial digital ecosystems such as GE are driving to achieve, to transform their business.

There is a dramatic shift in recognizing where our future assets lie. In the past, it was heavily invested in physical ownership, the knowledge was kept within organizations and this ‘became the competitive advantage. Today that is rapidly disappearing, the knowledge is recognized to lay mostly outside the organization, it is the ‘connected minds’ across multiple stakeholders, that participate through and across new platforms and ecosystems and how these are leveraged and managed is where are looking to gain any new competitive advantage. Continue reading →

Innovating with the ecosystem in mind

credit: dupress.deloitte.com

credit: dupress.deloitte.com

In our previous posts, we’ve asserted that the reason so many “innovative” new products and services fail is because the innovators fail to understand the circumstances, ecosystems and environments in which the new product must exist.  Even more important to consumers than new features is ease of use, ease of integration, ease of connection.  We call this a holistic, continuous seamless experience.

If seamless experience, as we’ve defined it in previous posts, is the emerging requirement for innovators, then what are the components that construct a seamless experience?  And further, if seamless experiences are so vital, what are the forces that converge to create so much interest in seamless experiences?

If we consider and answer these questions, innovators can see a growing confluence of ecosystems, platforms and patterns of disruption that are combining to create new opportunities.  We can also take a look back at past innovation efforts to see how little we’ve moved the needle in terms of customer engagement and the value that past innovations have created.

With so much in motion, it’s time for a careful consideration of what fuels innovation, what patterns exist and what factors – such as ecosystems and platforms – will combine to create what customers really want:  a continuous, holistic and complete experience. Continue reading →

The new innovation pursuit- extending the connected difference

customer-experience

visual credit: www.janrain.com

We need to discover the new innovation pursuit; connecting, coherent and collaborative for customers to be provided seamless experiences

The pursuit of the ‘holy grail’ of business – is offering coherent, connected customer-facing solutions – will increasingly only be achieved through a combination effect of broader collaboration, working in ecosystems arrangements and coordinated through a platform design.

It is through this ‘combination effect’ there is further potential to deliver innovation that solves existing need or uncovers unmet ones that advance on the existing solutions in unexpected ways. Ones that can improve productivity, efficiency, and effectiveness, taking the complexity out of our existing lives, giving us new experiences we connect into and highly value for what they provide and solve. (think Apple, Social Networks, Amazon, Uber or AirBnB)

The whole combination of crowds, customers, collaborators, competition, and co-creators can define and reshape complete offerings that are often unthinkable when you are operating in individual ways, so the potential to achieve a different scale, access, and engagement can be made. In our view

Innovation ecosystems can radically alter the value proposition. Continue reading →

Platforms are the new gold rush for business today

western-colarado-gold-prospectingPlatforms presently are the new gold rush we in business need to exploit today. They are becoming an essential part in our needs to shift to the new creation of connected value.

What is absolutely necessary, is the need to stake out where you believe are your best prospecting chances and for that you need to have a clear vision and plan, as you think through any shift into platform management.

It is a significant transforming decision, full of risk but equally full of real promise.

Different forms of platforms have been around for years, even centuries, where people came together, traded in goods and knowledge. The significant transformation taking place around exploiting technology and digital management has made ecosystems and platforms a mainstream prospecting need in most of our businesses today. Continue reading →