Innovation Platforms: the future way to go.

platform-buildingWe need to shift our innovation thinking, it needs to be digitally transformed. We need to accelerate our activity and engagement and to achieve this, we need to widen out our communities and connect differently.

This is where platforms come in, “they offer new business models that allow multiple sides (producers and consumers) to interact…..by providing an infrastructure that connects them” (source: Platformed.Info by Sangeet Paul Choudary)

The more I read, discuss and research platforms, the clearer the future becomes for innovation to really advance and achieve its potential, one so often spoken about yet so disappointing in most of its results to date. Innovation calls for the need of a radical change. Technology and its growing potential can make the changes to dramatically alter this.

Actually, technology is transforming the very nature of the firm. Continue reading

Understanding the Customer Journey is the key to innovating in an ecosystem

evolving-innovation-a-new-formPaul and I have been exploring the interrelationships between innovation, ecosystems and platforms for a few weeks now.

Hopefully we’ve made the point that innovators must expand their horizons, because increasingly customers don’t want or need stand alone, discrete products as much as they want integrated, seamless, holistic solutions.

In fact I think we can easily predict that moderately interesting new innovations that integrate with existing ecosystems and platforms dominate disruptive new products that ignore ecosystems and platforms.

Why?  Customers don’t want to give up all that they have invested in the totality of their use of a solution or the experience when using the solution.  Even if the disruptive product or service delivers outsized benefits, if it causes the rest of the customers’ experience to suffer or degrade, many will choose to remain on a more integrated solution.

There’s a lot here to unpack. Continue reading

The Dynamism in Chinese Ecosystems and Platforms

chinese-tigers-3

Today we have to “think China” when it comes to looking for the dynamism within Ecosystems and Platforms, they are leading, exploring and extending the thinking beyond our more limited ambitions in the West.

It is the environmental conditions coming together or being explored and exploited that make China stand out in its dynamism in this area.

It is that combination effect of the Government building, laying in ‘accepted’ guidelines and encouraging the infrastructure, it is the business entrepreneur and the social conditions that are enabling so much.

Dynamism is the quality of being characterized by vigorous activity and progress. It projects an energy, force, power and vigor and a strong desire to make something happen. It is the manifestation of these forces (conditions) that is constantly pushing the boundaries of our understanding of what is possible in the ecosystem and platform approach. The Chinese have found ways to experiment, develop and constantly create a real motion within the system. Continue reading

The Emerging Industry 4.0 Business Ecosystem

The PwC Industry 4.0 framework

The PwC Industry 4.0 framework

We are moving rapidly from the industrial economy, reliant on single companies simply producing specific products they believe consumers needed or simply accepted.

This approach is often giving consumers no or limited choice and this supply-side approach is about to change into one that is driven by a digital economy where all sides of the value equation are connecting. One where consumers have a greater ‘voice’ over their choice that manufacturers will need to listen to and respond accordingly.

This connected world is driving transformation inside every industry, pushing for innovation dynamism as knowledge exchanges are accelerating.

There becomes this increasing business “commons” of connecting, communicating, seeking manufacturers to collaborate far more closely, across new technology and infrastructures, that allow for a greater ‘economic diffusion’ than ever before.

Industry 4.0 is driving much of this change within industries and emerging are some powerful industrial digital ecosystems such as GE are driving to achieve, to transform their business.

There is a dramatic shift in recognizing where our future assets lie. In the past, it was heavily invested in physical ownership, the knowledge was kept within organizations and this ‘became the competitive advantage. Today that is rapidly disappearing, the knowledge is recognized to lay mostly outside the organization, it is the ‘connected minds’ across multiple stakeholders, that participate through and across new platforms and ecosystems and how these are leveraged and managed is where are looking to gain any new competitive advantage. Continue reading

Innovating with the ecosystem in mind

credit: dupress.deloitte.com

credit: dupress.deloitte.com

In our previous posts, we’ve asserted that the reason so many “innovative” new products and services fail is because the innovators fail to understand the circumstances, ecosystems and environments in which the new product must exist.  Even more important to consumers than new features is ease of use, ease of integration, ease of connection.  We call this a holistic, continuous seamless experience.

If seamless experience, as we’ve defined it in previous posts, is the emerging requirement for innovators, then what are the components that construct a seamless experience?  And further, if seamless experiences are so vital, what are the forces that converge to create so much interest in seamless experiences?

If we consider and answer these questions, innovators can see a growing confluence of ecosystems, platforms and patterns of disruption that are combining to create new opportunities.  We can also take a look back at past innovation efforts to see how little we’ve moved the needle in terms of customer engagement and the value that past innovations have created.

With so much in motion, it’s time for a careful consideration of what fuels innovation, what patterns exist and what factors – such as ecosystems and platforms – will combine to create what customers really want:  a continuous, holistic and complete experience. Continue reading

Platforms are the new gold rush for business today

western-colarado-gold-prospectingPlatforms presently are the new gold rush we in business need to exploit today. They are becoming an essential part in our needs to shift to the new creation of connected value.

What is absolutely necessary, is the need to stake out where you believe are your best prospecting chances and for that you need to have a clear vision and plan, as you think through any shift into platform management.

It is a significant transforming decision, full of risk but equally full of real promise.

Different forms of platforms have been around for years, even centuries, where people came together, traded in goods and knowledge. The significant transformation taking place around exploiting technology and digital management has made ecosystems and platforms a mainstream prospecting need in most of our businesses today. Continue reading