Crossing the chasm with Partner Ecosystems to grow your business differently.

A relatively quick post, partly as Hannover Messe 2024 is in full flow and tuning into events like this, you realize where we are all being pushed to the future,. Although GenAI gets a lot of central billing in the talks and demonstrations, the future “buzz words” that tell much of the immediate future are wrapped up in the solutions being offered.

Hannover is seemingly emphasizing the power and need of Ecosystems, platforms, marketplaces, end-to-end processes, and sustainability to set up so as to gain value and impact from all the data and AI coming towards us. These events are always forward-looking; you get the impression there are some big, even mega ecosystems, being built, but the reluctance and convincing are still lagging from those attending, transformation is a very tough call.

I am not sure we have crossed that “tipping point” needed from the essential missing piece—customers of all sizes and shapes—being convinced that opening up to far more collaboration and co-creation is in their interest. They need to cross the chasm and start with, perhaps, extending their existing thinking on “Partner Ecosystems” and opening them up to real collaboration and co-creation sharing.

Crossing the chasm into a new way of doing business through Ecosystem thinking and design is upon us all.

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Who is best to facilitate the building out of a Business Partner Ecosystem?

Who should build a Business Partner Ecosystem?

Who orchestrates or facilitates this process of building out a Business Partner Ecosystem? Is it the lead company recognizing the value of building a more robust partner ecosystem or bringing in a specialized consultancy able to facilitate the significant amount of work this usually means?

It is not just about dedicated time but about experience, understanding, and recognition of all that can potentially change when exploiting ecosystems and being adaptive enough to respond.

There are typically two main approaches to orchestrating the process of building and managing a partner ecosystem:

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Are you thinking of Partner Ecosystems? You should. Making the opening Business Case.

There is a growing trend towards Partner Ecosystems, so what’s the opening business case?

Partner ecosystems play a crucial role in business growth and success, especially in today’s interconnected and globalized business environment. They can tackle business issues, support social problems, and overcome the complex and challenging issues we increasingly face.

A partner ecosystem refers to a network of complementary companies, organizations, and individuals collaborating to create (additional) value for customers and drive innovation.

However, it’s important to note that building and managing partner ecosystems can be challenging. You need to obtain sound advice, relate to what ecosystems can provide, and recognize that they can challenge or disrupt much of what you have in place as they are highly collaborative with other parties  However, that is not such a bad thing in today’s unpredictable world. We live in an interconnected world, and your business should reflect that in more open co-creation ways

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