Network & Collaborating Effects

Making the case for Ecosystem thinking

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Business is certainly changing

Credit Tatiana Plakhova @ complexitygraphics.com

Regretfully many businesses are still caught in the change over from the past industrial era, we have not fully absorbed or translated the impact of the digital effect. The rising expectations from technology are ‘running way ahead’ of our ability to transform the organizations to be digitally ready.

We are in need of finding and developing environments that are far more connected and open, simple yet intelligent to reduce complexity, yet fast and scalable as the frequency and collaboration needs are changing, all placing increased demands on the organization.

With the consistent onslaught of social media, the potential of cloud computing and the increasing reliance on the mobile or smartphone, the pressure is on organizations to adapt and respond accordingly. The consumer expectations are dramatically shifting to expecting these connected experiences we have written about, they are seeking higher levels of personal gratification.

Everything is about “getting connected”.

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The Power of Innovation Ecosystems

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Powerful networked ecosystem

We are entering the world of innovation ecosystems where broader, more complex innovation challenges, through greater collaborations can be achieved.

So to help, there is a dedicated site to building the arguments and exploring options for your future here in collaborative designs and you have found it!

Collaborative Ecosystems are forging a new direction and momentum for innovation to travel and tackle more demanding innovation that requires the capabilities of more than one to deliver what is becoming increasingly possible through technology and the network effect we see through our growing connections.

For many today, innovation is simply not working, it remains a disappointment for a variety of reasons, especially for those leading organizations required to be seeking out new growth, operating in increasingly volatile and tough markets where disruption and copying are increasing the pressures. Something has to change and it is this recognition that it can come from managing innovation in ecosystems that can provide part of the answer.

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Thinking About Relationship and Network Management

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By looking outside we open up. More and more demands are being placed on us via our customers, suppliers, our regulators and a host of other stakeholders all wanting to contribute into our existing knowledge. The ability to collaborate, to cooperate is coming by purposefully designing ecosystems and platforms

We struggle to adapt to these new external pressures as the more we engage outside we realize there are (often) stark differences in approaching problems. This adaptation demands a very different approach to anyone organizations structures, processes and systems. They need to adapt to and support these changes in working within an ecosystem designed one.

We all need to be more flexible, adaptable and agile so our resources grow their capacity to absorb and strengthen the competency and capability in new more dynamic ways. To design in ecosystem thinking needs a very different approach.

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Connecting future value will come from Ecosystem thinking

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Ecosystems can offer so much connecting value out there to ‘form’ around.

The value of breaking down long-standing boundaries is occurring with or without you.

Barriers are dissolving as more recognize the need and value of coalescing around a networked ecosystem.

The chances for greater, more radical innovation to grow the business comes from exploring mutual opportunities to capture new economic value.

We are witnessing a very radical change, driven by technology, increasingly disrupting and breaking down past traditional boundaries, partly built to defend positions so as to achieve economic scale. Ecosystem thinking for designing the future of business collaboration is central to the changes we are navigating through today.

There is a new economic logic to build even greater scale, it involves greater complexity, yet its value proposition is to strive towards offer greater customer experience and satisfaction, where the solutions are valued highly in social and economic value.

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Look around you the cross-industry or community ecosystem is exploding.

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Many of the changes that will emerge in the next twelve to twenty-four months will become more cross-industry and service ecosystems. The search is far more today looking for synergies.

Connecting into a Ecosystem is necessary to extract those collaborative synergies. It requires a host (platform provider), different apps, weblinks and consistent ways to integrate these so those using the airport or train station can navigate their way around their personal needs. It needs an ecosystem and platform management to bring this together.

We are increasingly expecting as consumers, uninterrupted connectivity, and virtual integration and that need for continued connectivity will spur new value propositions for technology and AI to take over and manage more of your daily, repetitive tasks.

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What makes up a winning innovation ecosystem of design?

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So what can be gained by adopting a more innovation ecosystem approach?

As we recognize and push out through more open networking and relationships, we are opening up to new learning. We sharpen our minds and attain smarter resources as this exposes ‘us’ to new fields of expertise and knowledge that we can absorb and translate into new innovation opportunities.

As we connect and integrate this learning, we are all becoming co-creators that can arrive at different defining and shape potential. By reaching out, we operate differently, we become more engaged and open.

Let me offer four connecting themes that are shifting our ways to operate and innovate that provide a far greater set of dynamics by ’embracing’ an ecosystem collaborative design approach.

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The Evolving Platform Strategies in the Industrial Space

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There is far more focus on the consumer platform market where Facebook, Alibaba, Google, etc. all get the publicity and consequential high valuations to their business models. Yet, the size of the Industrial Platform market will be bigger, perhaps not in “eyeballs” but far more in economic value and growth to those that commit to these changes by collaborating through a networked designed platform ecosystem.

Redesigning a specific industry space to adapt and adjust to a platform business model is hard work. The investment in years of building internal systems is rapidly becoming worrying “legacy” issues. The new way to perform in business is through open, collaborative networks of collaborators that achieve far more growth potential by participating in an ecosystem of partners.

Strategic Industrial relationships are radically changing

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Needing three distinct Ecosystems within any Business Design

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I believe ecosystems are the new organism of the business world to innovative, network, and connect. Organize these correctly and you have a really powerful collaborative force

The three ecosystems of knowledge, innovation, and business mutually reinforce each other, it is all their interacting parts, their interdependence to each other, and how one part fits and reacts with the others, gives this great power.

We need to recognize business ecosystems are emerging as a real competitive force?

We all need to recognize that the world is changing. It is a highly connected one, built on some incredible technological advances. What is emerging as crystal clear, is that the single industry and one business-specific approach are seeing massive change, are being placed increasingly under threat of not even surviving. We require different business models to compete and it is through an ecosystem design you can extract greater value.

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Recognizing a Unique Part of the Hydrogen Ecosystem

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Can you imagine a Hydrogen Ecosystem being created and organized, that needs to influence and shape national strategies for energy, provide education and understandings, suggest and provide regulations, standardization, infrastructure, and incentive suggestions and encourage solutions that need to scale?

Enter the Hydrogen Council to galvanize change within the Energy Transition and bring its promise to realization; to make our transition away from fossil fuel dependence into clean ones based on Hydrogen?

A shift to a high level of dependence on a critical energy vector is undoubtedly no easy task in a short period of giving the required momentum over the next 10 to 20 years. Our world is under such global warming threat we need to urgently make some real changes to our energy systems.

The Hydrogen Council has designated the current decade as “the H2 decade” to provide Hydrogen with the momentum, the pathway to scaling, and focus it needs, so it can be an irreversible force by 2030, to gain global recognition and adoption.

The building of a unique ecosystem in design is the formation of the Hydrogen Council.

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Designing our Innovation Ecosystems needs Five Considerations

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Firstly we need to put any innovation ecosystem into context. What are ecosystems, and why they are really valuable to consider when you are thinking about a more radical approach to any new innovation design?

Ecosystems are ideal for coalescing around a complex challenge, one that attracts and draws in all potential players who can contribute to sharing and relating to the challenges/goals and possible solutions, collectively. One individual’s contribution can’t solve this on its own, it needs this collaborative environment.

Ecosystems are networks of interconnected organizations, organized around one focal point, firm, or platform. They have both producers (that add intellectual value) and user-side participants (that add their experience and need), all wanting to focus and advance new value through innovation.

In any ecosystem, there is this need to recognize the value building and creation are both found upstream (producing) and downstream (consuming). It is this searching for the ‘combined effect’ that offers the more significant potential of sustaining value, by approaching new innovation in this ecosystem design approach.

So what do we need to consider for entering into an innovation ecosystem design?

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