Tag Archives: digital transformation

Managing digital knowledge adds value and growth through forming connections

Posted on by

fitting-it-all-togetherDigital technology is about to become the precursor for all the changes we have put off for years within our organizations.

We need to radically improve our abilities to engage, relate and discover new innovation opportunities at a completely different level of faster and more meaningful performance.

It is through new forms of collaborations that will allow us to connect, by combining the concepts of ecosystems, platforms and seamless customer experience through digital technology, that is allowing this to happen.

Technology is presently moving way ahead of the systems that our organizations have presently in place, many are failing to extract the value and insights that others are beginning to clearly see and capitalize on, through the connection of technologies and market insights.Many lack the ability to connect and gain valuable insights.

Continue reading →

Widen the aperture, narrow the focus

Posted on by

widen-the-aperture-narrow-the-focus-real-value

Today, customers are busier, smarter, have shorter attention spans and most importantly have less desire to make products or services work together.

Apple,  Amazon, and EBay are examples that  have taught customers that products, services, data, experiences, and design can all work together to provide a totally seamless experience.

Increasingly, this is what customers are increasingly wanting, and to do that you’ll need to rethink the way you innovate.

In Jeffrey Phillips post “Using ecosystems to build seamless experiences” we raised this present poor understanding within a business, that many lack a good understanding of customer needs.  Actually, it is far worse than we initially felt, still more on that later.

This is a longish read but an important one, to frame our need to think through innovation differently, through a new lens. Take your time, knowing why we need to change is critical. There is a new innovation era that holds promise if we think differently. Continue reading →