Why do we need a new innovative architecture, for mapping out the future
We are witnessing a very radical change, driven by technology, increasingly disrupting and breaking down the past traditional boundaries and market positions of many incumbent organizations. Mostly these were built so as to defend positions to achieve and maintain economic scale.
There is a new economic logic to building even greater scale through technology design, it involves greater complexity, yet its value proposition is to strive toward offering greater customer experience and satisfaction.
The solutions are valued far higher, in social and economic value. We need to recognize this is a new business model design with the arrival of engagement platforms that connect all the ecosystem of partners in its design, to gain this scale and value.
A new economic logic that gets closer to the connected customer expectations and daily needs for innovative solutions to solve, in ways far better than what are being presently being offered. Connecting technology, digital and human understanding brings radically different solutions.
A different innovative design has become paramount to these new offerings, so they can be capitalized upon, releasing this increased value creation understanding of opportunities.
The market dynamics are also changing; we are seeing greater disruption and blurring of traditional boundaries of competition, yet the reality is that innovation systems, structures and processes are badly lagging, in design and approach, to react and respond to this new dynamic.
A dynamic where the startup can undermind the established incumbent, mostly large organizations that are less nimble and agile, in radically different and dramatic ways, in short time frames, from the pilot, and testing to scaling those solutions, moving them from local to global through the power of technology applications. Continue reading
Whenever I seem to read about Platforms and Ecosystems, it mostly seems to relate to technology-led organizations and how they continue to connect us all up in our private lives.
The move towards open-cloud based IoT operating systems has been significant in the past few years or so. Most major industrial companies have set about building and offering to their clients their platforms, for more open design and engineering, automation and operational work, as well as increased emphasis on maintenance and utilization.
We need to shift our innovation thinking, it needs to be digitally transformed. We need to accelerate our activity and engagement and to achieve this, we need to widen out our communities and connect differently.
Digital technology is about to become the precursor for all the changes we have put off for years within our organizations.
To borrow a phrase from the musician formerly known as Prince, we are innovating, at least in regards to platforms and ecosystems, like it’s 1999. This isn’t to suggest innovation is making beautiful music, but to take you back to a specific point in time and think about the conditions.
Today business organizations are in need to put in place the building blocks for managing ecosystem designs.
Paul and I have been exploring the interrelationships between innovation, ecosystems and platforms for a few weeks now.
