platform management

Stages of a Virtual Industrial Metaverse Learning Journey

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Viewing the stages of the Virtual Industrial metaverse journey

The Industrial Metaverse has really “announced” itself this year. For me, it accelerated in my attention once Siemens and Nvidia announced their partnership to explore the Industrial Metaverse in early July.

The announcement came at the launch of Siemens Xcelerator, a digital platform and having both announcements made at the same event had a more extensive “bang” with the more attention-grabbing one, announcing the Industrial Metaverse partnership, in my view, overshadowed the other, the Siemens Xcelerator, which forms the Siemens building block towards this industrial future and the essentials required of a digital platform to accelerate any businesses digital transformation.

“Siemens Xcelerator is an open digital business platform that will accelerate digital transformation. Now companies of all sizes can access the digital technologies to transform how they compete, collaborate and connect“- Siemens website.

Through this open digital business platform, Siemens Xcelerator is featuring and building a curated portfolio of IoT-enabled hardware and software, a powerful ecosystem of partners, and a marketplace.

The journey is moving towards the Industrial Metaverse and I see it evolving in this way

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Building the Innovation Ecosystem narrative

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Building out the Innovation Ecosystem narrative

There needs to be a fundamental shift in how we manage innovation, which needs ecosystem thinking and design. Not only in thinking and design but in how we structure its architecture, one based on platforms, open apps, and a marketplace for selection appropriate for the innovation delivery intention. This needs to be in open, highly collaborative ecosystems.

We need a better conceptual framework to build, one based on knowledge-based intelligence and well-grounded, driven by dynamic and constant interactions, events and processes, so all involved can be engaged in building solutions that have fresh impact and value within the market space identified.

My mind map of the over-arching aims of a new innovation narrative is shown below.

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Why Innovation Ecosystems?

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Reaching out for a new design built on collaborative building blocks of design

Following on from a series of posts on innovation ecosystems, especially a recent one, “Seeing innovation differently through ecosystem thinking and design” I outlined a need for a profound shift in the business landscape; well in my view, that time is rapidly approaching.

Why do we need to make a really necessary change?

Our present economic models, certainly in the West are so heavily debt-laden, from the effects of over-spending, supporting the Ukrainian war, and the Corvid crisis, and rightly supporting those in economic need and business difficulties.

One of the problems in economic distribution is that applying this in a top-down way is it can often not determine those in need from those who simply gain or are unable to deliver to those the adequate or appropriate support they require.

Our models of economic distribution are simply outdated or built on self-interest or self-promotion or simply enabling preservation for individual benefit and not for the ‘greater’ community.

The next few years are going to be very painful in further adjustments and polarization.

Our politicians continue the hackneyed phrase or idea, said or used so often that it has become boring and has no meaning, of the need for growth and prosperity.

I cannot see this way forward if we remain “locked” in the existing systems of self-interest, benefits being given to selected groups as rewards for support or simply to maintain the status quo.

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Seeing innovation differently through ecosystem thinking and design

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Thinking of innovation as an innovation ecosystem in design

We need to re-think innovation and provide a new level of innovation integration and optimization.

What we see increasingly is the need to change to a different thinking, one of what “innovation ecosystems.” can provide.

In designing these innovation ecosystems, we might have the potential answer to overcoming and giving innovation that chance to be more central to the core of the business. It might offer us the ability to connect much of the rich internal knowledge with that outside one, that other organizations and individuals can provide, in diversity, or thought or contribution.

I envisage an ecosystem of working upon like-minded goals and ambitions, by collaborating for delivering a new form of innovation value. Collaborating in ecosystem thinking and design I would suggest opens up significant potential and combinations, that provide added value and significant opportunity for improvement on the existing offerings.

Approaching innovation on a common, shared technology platform can significantly enhance the discovery, experimentation, exploring and exploiting diverse skills and expertise through to commercialization.

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The infinite possibilities with Siemens Industrial IoT.

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I recently listened to a great topic from a panel of experts that certainly opens all our thinking to all the possibilities ahead of us in the Industrial IoT world.

At the Siemens Digital Enterprise Virtual Experience, held in the Hannover Messe 2021 week, entitled “Infinite opportunities from infinite data”, one specific panel discussion stood out.

When you have three leading experts offering insights into a new world of industrial possibilities, you do expect some exciting opinions from each of these leaders in their specialized area.  You hope and get some fascinating insights.

The discussion was between Rainer Brehm, CEO Siemens Digital Industries Factory Automation, Raymond Kok, Senior Vice President, Cloud Application Solutions and Derek Roos, the Co-founder and CEO of Mendix, the low-code application and development platform, facilitated by Sebastian Wolf, the Senior Marketing Director for Siemens MindSphere.

IT and OT have been notoriously hard to bring together, can this be a game-changer?

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Compressing innovations time needs platforms and ecosystems

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We all facing this growing pressure of time. In our daily work, in managing product and service life-cycles, as well as constantly considering business model overhauls as they become ever more connected.

We are not in stable markets anymore but increasingly volatile ones. Innovation needs to be at the forefront of the changes occurring and it above all else needs to find solutions to compress its time from ideation to commercialization.

It is through acknowledging that platforms and ecosystems are today’s new order to deliver innovation. Platforms that connect into the customer needs within its broader ecosystem of design, so the innovation needed to be delivered is capable to match those needs. Innovation requires greater collaboration, a process that is connecting everyone involved in the process from discovery, to design, through to the final viable product, to be on the same platform and contributing their part to the final offering.

Let’s explore some of the parts of the new innovation order:

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So are you considering a new platform business model? Good luck!

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You cannot escape the discussions around platform business models. Recently I saw that 50% of all organizations are either investing or considering a new platform business model. In a report provided by the IBM Institute for Business Value, released last year called “The Incumbents Strike Back” they really encapsulated the survey work they undertook in four topics that tell a story of today, or it certainly should do.

What’s required, now more than ever, according to IBM, is the fortitude for perpetual reinvention and these four topics tell the story of why these are important:

Firstly we are all “dancing with disruption” and it is the reinventors that are finding the way to balance the existing with the designs of the future. This was described as a “balance between stability and dynamism” and exploring the forces at play.

Secondly, reinventors are placing their “trust in the journey” as they are investing in design thinking, testing the assumptions and re-orientating their organizations to engage with their customers to create deep bonds based on trust, the path to personalization.

Thirdly, the whole value is changing based on “orchestrating the future” where organizations scale differently their partner networks, reconsider their value propositions and allocate resources more on business platform designs.

Fourthly, there is a liberating for “innovation in motion” where constant experimentation, getting close to customers and delving deeper into ever-evolving ecosystems of dynamic teams and partnerships are transforming their landscape.

Two really important points for me in this short report was the pull of the platform business model shown in the visuals provided

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China and Asia for Ecosystem Dynamism

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I was trying to capture the Asian dynamism in how they go about Ecosystem designs for their businesses.

The critical captures for me are based on three critical aspects to create this dynamism.

Firstly, in the social conditions within Asia and China for especially smart technology-led connected solutions.

Secondly, the ability of the solution provider in having the capabilities to push the boundaries, in regulatory change and technology innovations, and ‘impose’ radically different structures along the complete supply chain and have as their central focus the customer engagement processes, that delivers the solution needed in the quickest possible time, at the most economical and convenient cost, at increasing scale to drive down costs.

Thirdly having that significant engagement at the top of the organizations, in designing, directing and determining the outcomes and injecting the enthusiasm, drive, and passion for change and commitment.

I believe these three aspects are creating more dynamic ecosystem environments in Asia and especially China.

In Asia, it is a far more top-down but highly entrepreneurial mindset for those that have broken through and built real scale and really very big businesses on their platforms with the excellent technology and a sharp-minded approach to connecting up the ecosystem within the design and solutions.

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Seamless experience – give me a break!

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How can we achieve seamless experiences when we don’t have seamless organizations?

Before we get to argue for this real customer need of seamless experiences we have to resolve the lack of our seamless organizations.

How can any digital transformation take hold within the organization when there is such a serious lack of customer-centricity?

Business units stay locked in silo’s, being measured by how they perform their tasks, they continue to build their individual business case, often over the detriment of others.

They continue to fall into the trap still, they are internally competing for scarce resource and capital and no one actually resolves this, they relish it!  There is this accepted practice to push constantly on the need to invest in the front-and-back-end solutions when they lack this understanding of the customer journey, and in so doing totally filter out part of the customer expectations, preferences and values, if they do not fit their task at hand for them, as the company providing the product or service.

They fail to recognize that today, the decision is in the hands of the customer, not theirs. Can they continue to ignore knowing everything they should need to know about the customer?

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Moving technologies forward at scale

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It seems all IIoT is paved with good intentions. Yet many still are caught up in the “Pilot Purgatory” that McKinsey & Co and the World Economic Forum suggested is plaguing our present pathway to moving towards the 4th Industrial Revolution. In their white paper released in January 2018 called  “The Next Economic Growth Engine- Scaling Fourth Industrial Revolution Technologies in Production,” they tackle this well.

We still face many problems in taking the “idea” of transformation through pilots into full-scale implementations. Many companies are in the investigative phase, where it is estimated that the average number of pilots can be around eight different industry 4.0 solutions. That is a fair amount, so why do we still seem trapped in pilots.

I think it is for many reasons; let’s take a look at several inhibitors here as my view:

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