No walled gardens in B2B platforms

Walled Garden Illustration by David Simonds

Paul and I have noted throughout our writings on platforms and ecosystems the key differences between companies that interact primarily with consumers (B2C) and companies that interact primarily with other corporations (B2B).  This difference is especially important when we begin to think about platform dominance.

You see, Facebook interacts primarily, almost exclusively, with customers (B2C) as such it’s platform serves to provide almost the entire interaction between Facebook and its customers.  We could almost return to the days of old, when AOL was your conduit to the internet, when we talked about “walled gardens”, because that’s what many of the pure play B2C platforms are – walled gardens, meant to provide as much of the platform as possible.  Their goal is “stickiness”, attracting you and keeping you plugged into their platform, consuming their content.

On the other hand, industrial companies are definitely as engaged in platform development, but their solutions require more than one platform. Continue reading

Entering new battlegrounds of connected devices

There is a new set of battlegrounds brewing around platforms and ecosystems and what and who controls the data and the flows needed to build these thriving environments, reliant on the cloud.

One such battle zone will be on connected devices and who controls and delivers what.

It is not unlike the battleground of the mobile phone device that became famous in an internal note to Nokia employees that I wrote about, back in 2011 “Welcome to the brave new world of innovation ecosystems”.

We are coming to the time that will have similar high stakes of who thrives (and survives) by what they own or control in the looming battles ahead, the one of who and what connects and the way these connections generate, influence and control the connectivity required; to connect the ‘intelligent’ devices to platforms, clouds and all the partners in the ecosystem, seeking insight and understanding to exploit and explore new efficiency and growth opportunities, collecting the new gold called ‘fluid data’.

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The Interconnected Parts of an Ecosystem

Credit Katri Valkokari

Now I relate very strongly to different visuals and this happens to be a current favorite of mine. It sums up the differences between the types of ecosystems we need to recognize and work through.

I came across this in a paper by Katri Valkokari, a Research Manager at VTT Technical Research Centre of Finland in the Business, Innovation and Foresight research area.

Although it presses a number of buttons for me, the paper seems to have limited the differences shown here and I just want to throw this visual open just a little more, in your ‘need to know’ here and then come back to it later.

What Katri does, is provide a really good contribution into how they differ in outcomes, interactions, even a logic of actions and the different ‘actor’ roles for the three.

A return to thinking Ecosystems and Platforms Continue reading

Recapping our ecosystem and platform thoughts

Thoughts about ecosystems and platforms

For those of you following our posts about ecosystems and platforms and their importance to innovation, this is the 30th post offering some thoughts and recaps. We thought it made sense to take a breather before pushing on to other ideas, stop and recap what we’ve been writing about, and perhaps place some of these ideas in context.

Paul Hobcraft and I first began talking about ecosystems and platforms several years ago. It became more evident that innovation is often focused too narrowly, considering only a discrete product or service as its result.

Increasingly, we believe, innovators must become first more aware of the platforms and ecosystems that exist in their markets or segments. Secondly, they must become more willing to innovate about the platform or ecosystem and eventually innovate to change or disrupt the platforms and ecosystems.

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Are you in a fog or a cloud? Get ready for more complexity to come

So what is the difference between a fog and a cloud? Well, actually bandwidth is part of the answer and where data needs to be situated.

Slow connections are driving the cloud closer to the actual asset that has the information, the cloud needs. “Fog computing, or edge computing” is getting closer to those local computers and devices to solve this bandwidth problem we all will be having it seems.

Solutions are looking far more to the how and where we store data and how we are setting about how to access it.

Fogging solutions are coping with the problem that sensor loading is creating altering what goes to the cloud and why

The reason why I’m interested in this, on a dedicated site discussing platforms and ecosystems, is that this fog computing is attempting to solve multiple problems at the edge where innovation lies far more for us to understand, where the devices and their users generate the insights and raw data. Continue reading

When a platform becomes an operating system

In the last post Paul wrote about Bosch, and its focus on the industrial internet of things (IIoT).  Bosch, GE and other industrial companies are attempting to create industry leading or at a minimum industry standard platforms to link industrial organizations and create standards, with the hope that new ecosystems and new solutions are built on top of those platforms.

Each of their goals is to capture, manage and exploit information generated from thousands of activities and sensors throughout the industrial platform.

Here we can the see opportunity and the challenges associated with an IIoT play:  building a platform and managing the data of an industrial giant means managing (and harvesting) a tremendous amount of data.

But it also means plugging into or interfacing with other systems and platforms, as none of these companies can create a holistic platform or replace all of the platforms and systems in a large company.  Bosch, GE and others can create really powerful and important platforms in sections or functions, but must integrate and share data with other platforms.  While they can create really powerful and compelling platforms, these platforms are by necessity limited to specific capabilities or functions.

Now for something completely different

Let’s examine then, the power and flexibility that an Amazon, for example has in its quest to build platforms through its AWS offerings.  First, it is focusing on business to consumer (b2c) or in many cases a category that Paul has coined:  consumer to consumer (c2c). Continue reading

Bosch Software Innovations will drive your connected device business

Bosch and its viewBosch takes connected devices, open platforms, and interoperability for IoT solutions to drive your business, built from their own deployed experiences. They are focusing on knowledgeable development & deployment to provide a single integrated set of ‘connecting’ solutions.

Bosch is highly focused on the design, development, and operating software and system solutions for the areas of mobility, city, energy, manufacturing, agriculture, health, home, and building, which is the core of their manufacturing offerings. They are consistently connecting all of their 270 manufacturing plants into this “connecting design” in a progressive fashion.

Bosch has a clear goal “to have each and every electronic component connectable to the internet“. To do this you have to think scale, offer platforms, clear application solutions based in the cloud and understand intimately the hardware and software within the solutions. Bosch is well positioned to deliver on this. Bosch has taken a highly unified view on their approach to this, actually, the more I dug into it the more I was impressed.

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Bosch: A Leading Platform Exemplar of Digitally Connecting

bosch-software-innovation-office-plsHow are organizations dealing with digital transformation and especially IoT? The key has to be one where sustainable success is central.

One company that really has become fully engaged in their digital transformation is Bosch, it is well on its way to being a world-leading IoT solution company, offering its expertise, solutions, and knowledge back into its own products and through this expertise also connecting this out to others, to explore and exploit through Bosch’s platform and cloud solutions.

In focusing here specifically on Bosch, we can get a fairly detailed understanding of what challenges are being tackled to connect products, customers, manufacturers, software providers into a connected world where platforms and ecosystems come alive through technology and digital application.

It is a highly complex set of challenges to complete this digitally connected set of solutions but by studying Bosch in some detail and its approach into this, can give us a very detailed understanding as an exemplary example of what they are undertaking to take a leading position in the IIoT world, to make it fully interoperable and realizable.

This path is not for the majority as they are not as well positioned as Bosch but it does give a good understanding of the level of commitment one company has decided to take, to become a leading provider of platform services in manufacturing and smart solutions.

So why am I looking at Bosch relating to ecosystems and platforms?

Let me explain this, after a fair amount of research into them to provide a detailed (enough) understanding of why I think Bosch is a leading provider of platform digital solutions today I was impressed but will it have the ability to translate this over the long term?

Bosch is seemingly wanting to become the one-stop platform provider for manufacturing and connecting all the digital transformational needs and solutions. Can it? What does this mean, is it heading for a leading de-facto industrial platform? What will other organizations need to do in their digital transformation to sit on top of Bosch’s platform?

Bosch, are for me highly relevant in understanding all the complexity that goes into forming a platform, especially in the manufacturing world today and how they are setting about getting all the parties attracted, linking and setting the conditions for the growing participation in establishing of the ecosystem between parties that are wanted to connect.

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Facilitating and Planning out the Innovation Ecosystem Thinking

econocom-comI am presently wanting to determine a framework for investigating and facilitating the thinking considerations we need when we consider innovation ecosystems.

Here I’d like you to consider this as an opening set of thoughts that need to come together far more, in ways that can be repeated and applied to the same basic question that requires a thoughtful thinking through.

It moves towards dealing with the question: “what do I need to consider for entering into an innovation ecosystem design?

It is clear work-in-progress and takes a series of my mind maps I have been developing and now attempting to put these into a structure that those wanting to answer this question can begin to explore possibilities and arrive at answers to their needs. Most of this is taking thoughts and beginning to structure these and build on this further. Still, we all should start somewhere in structuring this. I put some building blocks down recently and this continues to build out the thinking.

Firstly setting an innovation ecosystem into context Continue reading

Innovation Platforms: the future way to go.

platform-buildingWe need to shift our innovation thinking, it needs to be digitally transformed. We need to accelerate our activity and engagement and to achieve this, we need to widen out our communities and connect differently.

This is where platforms come in, “they offer new business models that allow multiple sides (producers and consumers) to interact…..by providing an infrastructure that connects them” (source: Platformed.Info by Sangeet Paul Choudary)

The more I read, discuss and research platforms, the clearer the future becomes for innovation to really advance and achieve its potential, one so often spoken about yet so disappointing in most of its results to date. Innovation calls for the need of a radical change. Technology and its growing potential can make the changes to dramatically alter this.

Actually, technology is transforming the very nature of the firm. Continue reading