If the decision is made to become more focused on “being sustainable”, drastic shifts in direction will undoubtedly occur.
The shift from that fear of being disrupted due to the digital transformation is being replaced by the need to build a sustainable company built on increasing insight and connected understanding, seeking and exploring, experimenting and confirming a new value equation.
A huge mental mindset needs to make leaps of faith and adjustments to this new order of focus.
That set of decisions will require a dedicated, focused, systematic need to assess the portfolio and the operating conditions. This goes way beyond the present “where to play and how to win”; this becomes as much for the long game as managing the short term.
The four focus points for Sustainability