Ecosystems

The Orchestration Role in Any Business Ecosystem Design

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This visual has held my attention for a reasonable time. It deals, in my mind, with orchestration well for reflecting the managing of a business ecosystem and how to organize the partners and parts within this.

Although its original intention was a digital orchestration, it tells the story for any orchestration of platforms or working within ecosystems that a business needs to manage.

Here, the model is a singular operating model, but applying it to a collaborative environment has most of the essential components that need true orchestrating.

There is a growing body of work about “orchestration” and its need in the business world. Orchestration has become synonymous with managing or dealing with (specifically) external partners. The need is to learn to cooperate to produce something different and original, usually in a platform and ecosystem arrangement.

I am continually reading about scale, modular structures, governance, the advantage of asset-light business models where the possibilities of speed and breadth of open innovation need to “kick in.” Orchestration can take on a lot, but we need to define the role a little more, in my opinion.

I often wonder if all this orchestration through ecosystem design does achieve that radical breakthrough or have become just another solution or coordinating mechanism and a convenient “tag” to attach to it to consider?

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Are You Struggling with Technology Evolution and New Designs?

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I have been struggling with a fair amount on a repositioning within my business offering. I think firstly, that innovation has become digital innovation and that is one space I need to keep going towards. Not only in understanding all of the implications of this shift but in my own capability building, to deliver more support to this significant change we are undergoing, through so much technology connecting up all of the innovation “pieces,” from insight triggering, to final delivery of the finished design.

The other focus area is continuing to extend out my approach and understanding of the growing importance of platforms and ecosystems within a business. They form the future approach to build a thriving and sustainable business.

My questions recently have been where is my fit in this thinking or supporting platforms and ecosystems, beyond what I am presently doing?

The visual shown above is attempting to frame this for me. There are four critical aspects of platforms and ecosystems that need to be shaped. Let me explain:

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The confusing world of IIoT platforms needs to change in 2019

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I feel 2019 will be a make or break year for the platform providers for IIoT solutions. We are getting a real sense of clarity on who is leading the pack, who is struggling to keep up and some becoming real laggards, that need to change their game dramatically to stay in the platform hunt.

Clients need to come off their fence in where to invest and make some defining I(I)oT decisions. Yet to allow this to take place we need a far greater clarity of the value and real positioning of the platform providers. We need to extract the real business value understanding and ditch all the “hype” that is drowning out the real understanding. Ditch the noise, increase the signal

When you look at this top fifteen provides you can break them out between those coming from the industrial solution providers (Siemens, Schneider Electric, Bosch, GE Digital, Hitachi) and those coming from a technology conglomerate positioning  (AWS, Microsoft) those that are well known for specialised offering in technology solutions (IBM, SAP, Oracle, Cisco, Atos) and those that give perhaps greater specialised IoT focus in their business model (Software AG, PTC,C3 IoT)

How do you choose between these for your own solutions?

One thing enterprises struggling with is who to go with, that committing too, longer-term. Let us not forget, it is not one, it is a selection of those platform providers that when combined will offer you solutions to a significant part of your solution need. Partly, the decisions considers does depend on which industry you are in, the type of solutions you are looking towards to solve, so as resolve your biggest problems in your digital transformation. Also, you have to consider the technology providers you have built a history with, often equally caught up in legacy issues, or those you determine will be best at managing your cloud and edge issues (management, storage, analysis, remote connections) going forward.

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Moving Towards a New Innovation Movement around Ecosystems.

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Ecosystems in our business thinking have suddenly become of age, they can enable cross-cutting innovation to be delivered in highly collaborative and dynamic ways. Understanding the value of working within an ecosystem is becoming critical to understand.

Ecosystems can offer, through collaborating on a shared platform, closer relationship with cross-industry partners and more importantly, the final customer.

Sharing, exchanging and deepening the understanding of different needs and experience through increased collaboration, and engagement opens up innovation to a whole new dimension of more radical innovation. We are seeing a shift in innovation cooperation with this ecosystem design approach and we are all working through the implications of this from a process, structure, architecture and design point of view. It changes our internal perspectives and opens these up to a diverse external influx of knowledge and different understanding.

The more we are connecting and collaborating, seeking out joint opportunities for business, there is this realization that there lies a really powerful network effect for value-adding in participating in these ecosystems, for finding and sharing in new economic opportunity. This calls for some radical rethinking of the existing business and deciding the design of the future business.

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Defining Ecosystems in Industry

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Defining Ecosystems in Industry

In a recent exchange, actually, on twitter, we were discussing definitions of platforms for IoT or IIoT, defining ecosystems in industry. This was to shape a story to be told.

We got into the “how” to position them and in these exchanges, we eventually arrived at the question of Ecosystems, of “What defines ecosystems within an industry?”.

There is growing value in engaging in business ecosystems and let me offer the “why” and move you through the “what” towards the “how.” I felt it needed my “take” on defining Ecosystem design for Industry.

The present growing use of the word “ecosystem” has been born or borrowed (for industrial use) from ecology but it is not appreciating the understanding as well as it should do.

We in an industry do need to understand this, embrace it and interpret it in this ecological way, or design the Eco-friendly intent in a clear, game-changing way, that allows us to move forward at higher increased rates of change.

So the issue is what does make up an Ecosystem and make it stand apart and be valued for what it brings.

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A Statement of Ecosystem Intent Inside Our Business Enterprise- the CEO letter currently missing

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Ecosystems have become a really hot topic. As we gain the understanding of what a dual strategy approach to what our business could look like, you need to recognize what you still need control of, those you call your core assets. Yet at the same time, to explore and expand out more today we need to build better external collaborative approaches.

To achieve this reaching out and collaborating will require participating in platforms and building up your Ecosystem Management understanding.

The word “Ecosystem” is getting as much “air time” as the general use of the word “innovation” in business recently. It generates buzz, it projects the impression you are looking to the future, managing your business in that progressive, outward way, that shareholders and your employees love to here.

Well as we well only well know with innovation, if it does not align to strategy, integrate within the business activities, it stays a little out on one side. Also, innovation stays so often a necessity to “call upon” but not as your core focus of activity. That focus still is, sadly today focused on managing the assets for short-term performance, where the consistent focus is always on efficiency and effectiveness to “work or sweat those assets”. Maybe we might be seeing a change in ecosystem management design. More of the “assets” outsourced or in collaborative partnerships.

Well, Ecosystems are entering the lexicon of top management. It does sound good to talk about “building our ecosystem” in every possible way. You need to ask though, has management actually sat down and defined the type of ecosystem it wants to design, to participate in, or become part of. Or do this simply happen, a sort of drifting into, a grand experiment, as if that made real progressive sense? Let’s take a different approach

What if the CEO and the board decided to open up the discussion around the future pathway, one of managing within a federation of ecosystems.

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Biting off more than we can chew can be a good thing……depending.

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I had mentioned in a related post on my other posting site that I wanted to understand a recent Siemens event.

This was partly presenting 3rd financial quarter results but more on their future course with a Vision 2020+ and its respected parts being the design that is going to take the business out further by exploiting the parts within this vision.

There was a lot to take in on limited information and understanding. View the post “A feast of opportunities for Siemens?” for my first reactions on this.

The whole expansive story around Siemens new structure announced at this event offered some of the opening details, yet it is still to be “fleshed out” later in the year, by their management.

I specifically zoomed in on the new Digital Industries (DI) structure and where it is seemingly heading. Presently this new operating group will have 78,000 employees and a business revenue of around Euro 14 billion, that contributed a profit margin of around 16% in their fiscal 2017.

The expansion of the digitalization business has a very exciting acquisition announced the day before, with the Mendix acquisition, a leader, and pioneer in the area of low-code application development platforms, where you can potentially program and deploy apps up to ten times faster. This has been one of several “pain points” for Mindsphere, the Siemens digital platform, on providing a menu of apps to support client problems, so we should see some significant improvement on this point.

This purchase of Mendix can make a significant difference and propel the platform into a new value proposition, a 2nd generation digital platform where “smart” becomes central. I will be coming back to this once I have undertaken a little more research and assumption undertaking, in the next few days, as it has some compelling value positioning for Siemens, I believe.

It was the other part of the digitalization expansion that stopped me a little. This is what I want to discuss here. Let me work it through.

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Opening up our thinking towards ecosystems has a powerful effect

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ecosystems-abstract

Our whole understanding of innovation is changing, it is opening up to ecosystems and the necessary thinking and designing; there are numerous shifts occurring.

We are evaluating and changing our existing focus from closed (internal orientation) into ones that are having a far more open stance. We are searching for more collaborative innovation (external orientation) combining external partners into more ‘collective thinking’.

This shift is offering us extra acceleration that is needed to improve our innovation performances from concept to market delivery.

Collaborative innovation is also leading us to higher chances of achieving greater impact and success, as nearly all novel ideas lay outside the organization’s domain of understanding.

As we increasingly include the customer and their needs within our understanding, these multiple collaborations and dialogues are building this better internal understanding.

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Platform Providers need to think more about Ecosystems Principles and Design

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In my opening post (here) I was thinking where platform providers seem to be, in their current value proposition. I cannot see their approaches as sustaining. Now, this is a personal opinion and observation but let me lay out an alternative view.

I believe we are at an inflection point where the design of IIoT platforms needs to be integrated into a new way of Ecosystem Design.

There is a real need for a more shared value, breaking through the old traditional boundaries of single companies working with ‘selected’ providers of service and highly selective platform providers.

Ecosystem design is about being open in all potentially valuable proposals and co-creation possibilities. It is using multiple platforms as being part of a very different future design. You go where the best collaborations can take place not get .locked into one.

We need to stop and start to think about Ecosystems and their design for platform providers. Platforms have been amazing in their design, recognition, and value in a very short time.

Platforms are changing the way we undertake business. We have passed through the early phase of their design. It is now time to bring platforms into their place within a greater Ecosystem design.

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The case for changing the IIoT platform providers value proposition

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I have been reflecting recently on where we are in all the efforts, focus, and resources, that have been going into the building of our IIoT platforms. This has mainly been around the questioning of where they should fit within the needs of an ecosystem, the end outcome of our new industrial design, in my opinion, that enables digital transformation.

Let me offer up an initial case of why there is a need for a change in where we are on IIoT platforms and their current emphasis and focus on how we need to change the value equation out in the future in our solution designs and positioning of platforms, as a need to achieve. This is based on considering a greater ecosystem perspective, one that provides a sizable move towards a digital transformation we need to make.

Here I attempt to lay out the current position and suggest there is a case for change. The IIoT platform provider needs to change their value proposition urgently, in my opinion, or move along a faster evolutionary curve certainly, to get clients seeing their own value-add endgame, not just the IIoT providers race for dominating the platform space.

So let’s look at where IIoT platforms currently are, and in my related post where we might consider some changes in how we are evolving the platform story.

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