The concept of Sustainability is still being pushed out in the future for many of us.
Why should we worry today? The “judgement” is that those Eco-friendly products seem to always be more expensive due to often unexplained or unfamiliar concepts.
As long as we can afford what we know and trust, then why worry or change? The question is, will this abundance, this acceptance that it is there, finally be changing?
Today we can’t see the value in shifting to a more sustainable pathway. We are expected to pay more for that higher cost of producing locally, growing food organically, using recycled materials, and many other factors that do add up to make a significant price difference when you compare.
We are reluctant to make the shift as it is still not compelling enough to change when we have abundant options.