Category Archives: Value Creation Dynamics

What’s Reshaping Entire Industries?

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There seem to be multiple forces at work, ones that are reshaping how organizations are adjusting to a rapidly changing world, to operate within.

So much focus has been on the disruptive forces at work, the ones that change the present market conditions and rapidly alter the way organizations are “seeing the world” and responding.

The forces also include the pace and competitive nature as organizations globalizing and getting increasingly vulnerable to ‘attack’ due to their size and reaction constraints, locked into their established positions. The bigger the organization, the tougher to be nimble, adaptive and responsive.

There are many well-established organizations suffering the ‘death of a thousand cuts (read start-ups) all intent on taking business away, offering up more ‘viable and attractive’ propositions that meet specific needs of a customer base, one that is increasingly fed up with the ‘one size fit all’ approach. The attraction of new low-cost, good enough products, that do the job that they simply need doing without all the ‘added on’ is stripping away parts of the premium offer built into the past business model of large global organizations.

Organizations are seemingly caught between sustaining their existing business models and approaches to market and those waking up increasingly to finding a different, more radical one as they sense real threat. Technology is driving the need to change. The pressure of ‘connectedness’ and the whole ‘network effect’ are forcing rapid rethinks of how to combat these different pressures. Continue reading →

The Future Is Within Health Ecosystems

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Source: IBM Institute for Business Value

I have struggled to get my head around the effect of ecosystems within the healthcare system; it is so complex.

In recent weeks, I have recognized the barriers and opportunities around the challenges of building ecosystems for health services to deliver real change within our healthcare and its management.

To help me, I have found some excellent observations to gain this deeper appreciation of the complexities involved. The links are shown at the bottom of this post.

This is my opening summary to relate my understanding of how ecosystem designs might help change this vital sector of our economies.

The first starting point is that the patient themselves have to become the centre of any future healthcare system, based on ecosystem solutions. Why? Firstly, the patient or customer will increasingly be demanding and expecting personalized treatment and want to be able to shop around to achieve this. Secondly, they are expecting and wanting to be part of a controlled method and choose advice and care delivery more than ever. Thirdly, they will shop for quality and cost as the cost models will increasingly look for this personalization to determine the premiums. The final customer will be central to drive the change, and the providers of ‘services’ keen to reposition themselves as responsive to this ‘need.’

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Many-to-Many (M2M) Business Ecosystems are far more challenging

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Our experiences determine to a large degree, success or failure. When you are reliant on others to collaborate and exchange knowledge, for the better good, you need to make sure there is a consistent validation process.

Building the multi-sided solutions where an ecosystem of providers is collectively working towards finding solutions that radically advance on existing ones, you have to enter these type of relationships with your eyes wide open, they are extremely hard and demanding.

They are complex in their relationships, collaborating and exchanging knowledge and expertise to get to a given ‘transformation’ point. You have to become adaptive.

They are differences in the different types of business platforms and who engages with whom and where they enter the value building chain. In my last post “Seeing differences between B2C and B2B within Ecosystems and Platforms” I covered the major differences between them.

Here in this post, I explore the considerable differences between ones that are one-to-many in the relationship that most of our digital platform solutions have been evolving into (B2B, B2C) and many-to-many. The complexity rises to a very different level. Continue reading →

Seeing differences between B2C and B2B within Ecosystems and Platforms

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Jeffrey wrote a recent post “No walled gardens in B2B platforms” and started with this: “Paul and I have noted throughout our writings on platforms and ecosystems the key differences between companies that interact primarily with consumers (B2C) and companies that interact primarily with other corporations (B2B)”

I wanted to highlight some key differences as a follow-up post and was beginning to work on this when up “pops” a really valuable article by McKinsey “Finding the right digital balance in B2B customer experience”.

Jeffrey and I have championed the idea that customer experience is the ultimate innovation outcome, based on strong ecosystems and platforms so this caught my attention. The article does a good job of focusing the B2B companies to putting customer-centricity and experiences at the heart of their strategy. This offers good advice on the one-to-one model but less on the complications of many businesses working with other business on a two-sided platform of multiple participants

The writers for this McKinsey article, rightly point out the root of the problem is that while the role of customer journeys is central to both B2B and B2C, their incidence and importance are different for B2B and they go on and explain the chief differences.

I’d like to “lift out” these four chief differences McKinsey defines and discuss these more in the multi-sided platform context and ecosystem needs, going beyond the customer experience ones. Continue reading →

The Interconnected Parts of an Ecosystem

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Credit Katri Valkokari

Now I relate very strongly to different visuals and this happens to be a current favorite of mine. It sums up the differences between the types of ecosystems we need to recognize and work through.

I came across this in a paper by Katri Valkokari, a Research Manager at VTT Technical Research Centre of Finland in the Business, Innovation and Foresight research area.

Although it presses a number of buttons for me, the paper seems to have limited the differences shown here and I just want to throw this visual open just a little more, in your ‘need to know’ here and then come back to it later.

What Katri does, is provide a really good contribution into how they differ in outcomes, interactions, even a logic of actions and the different ‘actor’ roles for the three.

A return to thinking Ecosystems and Platforms Continue reading →

Recapping our ecosystem and platform thoughts

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Thoughts about ecosystems and platforms

For those of you following our posts about ecosystems and platforms and their importance to innovation, this is the 30th post offering some thoughts and recaps. We thought it made sense to take a breather before pushing on to other ideas, stop and recap what we’ve been writing about, and perhaps place some of these ideas in context.

Paul Hobcraft and I first began talking about ecosystems and platforms several years ago. It became more evident that innovation is often focused too narrowly, considering only a discrete product or service as its result.

Increasingly, we believe, innovators must become first more aware of the platforms and ecosystems that exist in their markets or segments. Secondly, they must become more willing to innovate about the platform or ecosystem and eventually innovate to change or disrupt the platforms and ecosystems.

Continue reading →

Bosch: A Leading Platform Exemplar of Digitally Connecting

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bosch-software-innovation-office-plsHow are organizations dealing with digital transformation and especially IoT? The key has to be one where sustainable success is central.

One company that really has become fully engaged in their digital transformation is Bosch, it is well on its way to being a world-leading IoT solution company, offering its expertise, solutions, and knowledge back into its own products and through this expertise also connecting this out to others, to explore and exploit through Bosch’s platform and cloud solutions.

In focusing here specifically on Bosch, we can get a fairly detailed understanding of what challenges are being tackled to connect products, customers, manufacturers, software providers into a connected world where platforms and ecosystems come alive through technology and digital application.

It is a highly complex set of challenges to complete this digitally connected set of solutions but by studying Bosch in some detail and its approach into this, can give us a very detailed understanding as an exemplary example of what they are undertaking to take a leading position in the IIoT world, to make it fully interoperable and realizable.

This path is not for the majority as they are not as well positioned as Bosch but it does give a good understanding of the level of commitment one company has decided to take, to become a leading provider of platform services in manufacturing and smart solutions.

So why am I looking at Bosch relating to ecosystems and platforms?

Let me explain this, after a fair amount of research into them to provide a detailed (enough) understanding of why I think Bosch is a leading provider of platform digital solutions today I was impressed but will it have the ability to translate this over the long term?

Bosch is seemingly wanting to become the one-stop platform provider for manufacturing and connecting all the digital transformational needs and solutions. Can it? What does this mean, is it heading for a leading de-facto industrial platform? What will other organizations need to do in their digital transformation to sit on top of Bosch’s platform?

Bosch, are for me highly relevant in understanding all the complexity that goes into forming a platform, especially in the manufacturing world today and how they are setting about getting all the parties attracted, linking and setting the conditions for the growing participation in establishing of the ecosystem between parties that are wanted to connect.

Continue reading →

Innovation Platforms: the future way to go.

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platform-buildingWe need to shift our innovation thinking, it needs to be digitally transformed. We need to accelerate our activity and engagement and to achieve this, we need to widen out our communities and connect differently.

This is where platforms come in, “they offer new business models that allow multiple sides (producers and consumers) to interact…..by providing an infrastructure that connects them” (source: Platformed.Info by Sangeet Paul Choudary)

The more I read, discuss and research platforms, the clearer the future becomes for innovation to really advance and achieve its potential, one so often spoken about yet so disappointing in most of its results to date. Innovation calls for the need of a radical change. Technology and its growing potential can make the changes to dramatically alter this.

Actually, technology is transforming the very nature of the firm. Continue reading →

Managing digital knowledge adds value and growth through forming connections

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fitting-it-all-togetherDigital technology is about to become the precursor for all the changes we have put off for years within our organizations.

We need to radically improve our abilities to engage, relate and discover new innovation opportunities at a completely different level of faster and more meaningful performance.

It is through new forms of collaborations that will allow us to connect, by combining the concepts of ecosystems, platforms and seamless customer experience through digital technology, that is allowing this to happen.

Technology is presently moving way ahead of the systems that our organizations have presently in place, many are failing to extract the value and insights that others are beginning to clearly see and capitalize on, through the connection of technologies and market insights.Many lack the ability to connect and gain valuable insights.

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Are you ready to thrive in a world of Innovation Ecosystems?

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thriving-in-an-ecosystem-design-2

opening up to the world of ecosystem thinking

We are in need of a profound shift in the Business landscape. Our growth remains constrained by not just the economic conditions we find ourselves in but also because we are failing to make innovation central to change. It remains for most the incremental pathway to steady performance and safe returns.

Yet the world continues to be volatile, the consumer increasingly disgruntled and our political world continues to be turned upside down. Business needs to move from being part of the problem, into pioneering and leading the solutions for growth. Surprisingly it does have the potential for a winning design ‘to hand’ – by managing within innovation ecosystems.

What makes up a winning innovation ecosystem of design?

Continue reading →