Building a new Interconnected Business Ecosystem Design
I have recently been reworking my views on Business Ecosystems in their thinking and design. They are recognizing a fundamental shift in how we approach problem-solving and value creation. We need to continue to urge businesses to move away from often isolated, linear models towards this thinking and design, forming around being interconnected, based on dynamic systems.
It is moving towards a collaborative, interconnected design that makes for a radically different mindset where complex relationships, where value co-creation and balancing both short-term and long-term become central for sustainability and protecting a viable future.
We do need to recognize Business is on a Burning Platform: Why Traditional Approaches Are Failing
Building Ecosystem Business Models for Mid-Sized Firms are so often under-looked in much of the literature we are referred too. We get caught in the bigger players, often provided by the large consultant companies, for our references- such as Alibaba, Salesforce, Amazon, Apple, Siemens, etc,.
How can Mid-sized Business Organizations set about to build out an Ecosystem Business Model using third party providers for platforms, communication technology, data analysis and use of Gen AI?
Are these as expensive as initially feared, can they work as effectively as those provided for the bigger players offering Ecosystem solutions? You need to build out a projection of possible budgets for costs in the first year and then annual ongoing ones. Ecosystem building often runs into sometimes hundred of millions of dollars but taking a really small step I (really) hesitate here, but $2.0m to $3.0m for the first year to eighteen months provides you your dedicated Ecosystem, and yearly $1m, including team costs BUT it so depends. It is where you take this, in recognizing its value, diversity to your business and worth, determines where you take this out.
So please take these numbers as only a starters point to get your levels of interest up or otherwise I recommend you don’t bother to read the rest of the post! Scaling, then the numbers rise fast but so can the accelerated returns!
This is only a brief guidance to get you to relate and see if the “ecosystem juices” are flowing. It is not comprehensive but it does go into a starting point of a Mid-sized firms starting point to Business Ecosystems. Even if I hear some readers mutter these numbers are crazily low you have a initial framework to build up into a project
I want to here address a number of questions any organization contemplating this building a ecosystem would need to go through. There are a good few more but lets limit this to a level where they can be absorbed and then I suggest to go further then come and ask me.
Recently I have been reflecting and giving a new focus on my journey on Business Ecosystems. On this dedicated web site ecosystems4innovating.com I have traveled from my initial emphasis on the platform and the technology parts, increasingly recognizing and moving towards building over these past few years, the business ecosystem story and understanding needed. I have evolved my thinking from over 200 plus posts published as this evolving journey to lead up to today and my current opinion. The future promises to be exciting-
Let me summarize this on a current state of Ecosystem play, as it forms the basis of where I go forward in the continued development of Business Ecosystems and why I see these as significant in value to any business searching for new growth, different impact points and recognizing the value of collaborating within networks of ecosystems to accelerate their offerings, making these more resilient and sustaining.
Thinking & designing Business Ecosystems to build innovation differently
Why should we think about the potential within Business Ecosystems? What does thinking and designing for Business Ecosystems mean?
Thinking and designing for business ecosystems represents a fundamental shift in how we approach business strategy, innovation, and value creation. Let me break this down for you in a way that bridges conceptual understanding with practical application. Two statements:
Thinking and designing for business ecosystems means adopting a holistic, interconnected view of business operations and strategy.
Thinking and designing for Business Ecosystems is about recognizing that in today’s complex business environment, no company is an island. Success increasingly depends on a company’s ability to collaborate, co-create, and thrive within a network of diverse stakeholders.
There is a growing trend towards Partner Ecosystems, so what’s the opening business case?
Partner ecosystems play a crucial role in business growth and success, especially in today’s interconnected and globalized business environment. They can tackle business issues, support social problems, and overcome the complex and challenging issues we increasingly face.
A partner ecosystem refers to a network of complementary companies, organizations, and individuals collaborating to create (additional) value for customers and drive innovation.
However, it’s important to note that building and managing partner ecosystems can be challenging. You need to obtain sound advice, relate to what ecosystems can provide, and recognize that they can challenge or disrupt much of what you have in place as they are highly collaborative with other parties However, that is not such a bad thing in today’s unpredictable world. We live in an interconnected world, and your business should reflect that in more open co-creation ways
All around us, we are faced with new challenges and growing complexity.
We seem caught up in more wicked problems that require a profound shift relating to innovation. Increasingly, we are also witnessing growing dissatisfaction with the impact that innovation has today to overcome customer needs and provide more sustained growth, returns, market and customer impact.
One of the implications of this growing recognition is that innovation today rarely succeeds in isolation, staying within the four walls of one organization. Solutions required are becoming highly dependent on a more dependent type of complementary innovation: open, collaborative, sharing, and exchanging collectively around a given concept to take it to market. This requires business ecosystem thinking and design.
Working in Ecosystems will change the nature of business activities.
The importance of a radical mindset shift in Business Ecosystem Design
What makes Business Ecosystems different in how we approach them, the answer lies in our mindset? Are our existing ways of approaching business design different and within this, how important is a radical mindshift in any Business Ecosystem thinking?
Business ecosystems do need to be understood as radically different from how ‘we’ have undertaken the way we have “gone about our business” and think this through for the potential promise it might offer. Most businesses operate within their protected environment of designing, building, optimising and going to market. It is very singular, and everything is channelled through them.
A single entity undergoes and contract with selected suppliers and often stays with them for many good reasons, they conduct their proprietary research, build there own concepts of products and services and undertake the build to deliver internally within their selected ecosystem of stakeholders. This works and continues to function, but up to a certain point.
Today, this often silo thinking does need to be challenged and at least an initial rethink for instance about Partner Ecosystems and the value they can bring in different approaches, thinking, market offerings and mindsets does lead on to the broader adoption of Business Ecosystems. Applying a radically different collaboration thinking for co-creation can offer significant benefits, returns and rewards.
Marketplace Design can drive bottom-up Ecosystem designs.
Do Marketplace designs drive the adoption of platforms and ecosystems? Marketplaces should certainly be fast followers as they will shape future decisions by their attraction. Once a platform and its strategic design and intent are in place, Marketplace attracting becomes a critical attraction as the place you buy, sell and develop the solutions needed to achieve the value derived from building and investing in platforms and collaborations built around Ecosystem thinking and design.
Does this more “bottom-up” approach of accelerating the attraction of having Marketplaces more open and ready for the “trading” business make sense, and is the better way to achieve an Ecosystem adoption?
Marketplace designs can indeed drive the adoption of platforms and ecosystems. A marketplace approach can facilitate a “bottom-up” adoption strategy, where individual participants are attracted to the ecosystem through the value they can gain as buyers, sellers, or users of services.
It is always vitally important that any contributor to marketplace solutions receives recognition for their work, efforts, or willingness to participate in enabling and strengthening the Marketplace. The success of any Marketplace is engagement- making it attractive to participate and contribute.
The Importance of Hierarchy of Business Ecosystems
Why Are WeRecommendingNavigating into this World of Interconnected Ecosystems?
In the ever-changing and fast-paced world of business and innovation, the paradigm is shifting towards collaborative ecosystems. Traditional models are making way for a new approach emphasising openness, adaptability, and shared vision.
This transformative journey is encapsulated in the Hierarchy of Business Ecosystem Needs, a cascading framework comprising four interconnected layers: Innovation Ecosystems, Business Ecosystems, Dynamic Ecosystems, and the Ecosystems of Enterprises.
Introduction to the Hierarchy:
The Hierarchy of Business Ecosystem Needs is a construct of collaborative ecosystems, navigating complexity with agility, openness, and shared vision. Each layer contributes to the orchestration of innovation, business synergy, dynamic resilience, and collaborative prosperity.
The interconnected dynamics and strategic integration across layers create a self-reinforcing cycle of success. As organizations embark on this transformative journey, they move beyond boundaries, adapting to change, fostering resilience, and achieving collective prosperity through collaborative power, providing the catalyst to a different, highly collaborative management paradigm.
Sub–Title: “Prosperity Unleashed Through Collaborative Power”
The Ecosystem of Enterprises- the Apex in the Hierarchy of Business Ecosystems
The Ecosystem of Enterprises Layer- the pinnacle or apex
Ascend to the pinnacle within the Hierarchy of Business Ecosystem Needs where entities dynamically achieve prosperity through collaborative efforts across Enterprises—the Collaborative and Sustaining Prosperity point. The need here is to explore the mechanisms where organizations collaboratively drive value, share prosperity, and unlock opportunities that transcend individual capabilities. This is the final layer of the interconnected Ecosystem thinking and design.
I am introducing the Hierarchy of Business Ecosystem Needs in several posts within this framework. I am outlining the top layer here, the final layer- the Ecosystem of Enterprises. This drives the interconnected Ecosystems in all of what they do.
As I have previously mentioned, the design of this Hierarchy of Business Ecosystems is modular; each Ecosystem can stand alone and offer significant value, but it is part of a more extensive cohesive system where each layer contributes to the overall success of collaborative ecosystems.
The importance of this top tier- the Ecosystem of Enterprises
Leadership needs to drive the profound shift to highly collaborative and co-created Ecosystems, designed and thought through to achieve a collective vision, sets of objectives and ultimate success of (multiple) missions; it does that through this Ecosystem of Enterprises.
