The need is to recognize that Business Ecosystems do need to be distinctive to succeed. They are complex and challenge much of what and how we undergo Business today.

Business Ecosystems do matter. Briefly they can transform the linear value chains we have in place today and make them more dynamic value networks. By expanding beyond existing and our traditional borders and markets we can create those potentially exponential growth opportunities. We can provide enhanced and highly interconnected customer value and through the selection of partners within the Ecosystem network we can can build real, sustaining competitive advantage.

Recognizing different thinking and design