Integrated Ecosystem Design

What measurable benefits do organizations gain from IIBE ecosystem adoption?

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Clearly with any pioneering framework dealing with a comprehensive approach to Business Ecosystems you are constantly asked what measurable benefits do organizations gain from IIBE adoption Let me brifly summarise what organizations gain by adopting the IIBE (Integrated Interconnected Business Ecosystem) Blueprint. There are a number of real measurable benefits: In summary, IIBE adoption translates … Read more

What if your business wasn’t the unit of growth any more — but its the ecosystem you orchestrate?

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So what if your business wasn’t the unit of growth any more — but the ecosystem you orchestrate or participate in becomes that?

I’m excited to share the IIBE – Integrated Interconnected Business Ecosystem – Blueprint, a framework built for exactly that shift.
In a world where no single organization can respond fast enough, innovate broadly enough or scale deeply enough — the competitive edge is no longer just the enterprise, it’s the ecosystem.

Why now?
Markets are moving faster than internal structures can absorb.
AI is accelerating every business-model transformation.
Sectors like sustainability, mobility, finance, healthcare — all demand collaboration at scale.


The IIBE Blueprint brings a step-change: it positions ecosystem orchestration as the strategic discipline of the 2020s.


It’s practitioner-driven. It combines structure, diagnostics, tools and pathways. AI is embedded, not optional. It’s built as a living system, evolving as partners, platforms and data expand.

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The Essence and Purpose of Ecosystems in thinking, value and design

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1. An Invitation to Renewal

Every age builds the structures that reflect how it thinks and how it values.
-Factories reflected production.
-Corporations reflected efficiency.
-Platforms reflected connection.
But the world now requires something more fluid, more human — something capable of learning and evolving with the pace of change.

That “something” is the ecosystem — not just a model, but a living network of imagination, trust, and shared intelligence.
It is both an invitation and a conviction: to create together what none of us can create alone.

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Organizations Can Move Forward without Transforming Everything in Ecosystem Big Bangs!

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Connected Business Ecosystems for Impact and Value

Organizations are facing more tension than ever. They recognize ecosystems are critical but are frozen in different levels of uncertainty- be this investment fatigue, short-tern ROI pressures, internal misalignments abound, the enourmous pressure of AI and what it replaces, challenges or disrupts, and the fear of being confronted by larger scale transformation at times of economic uncertainly.

The last thing most do not want to hear is about another new comprehensive, transforming business model like the Integrated, Interconnected Business Ecosystem (IIBE) blueprint can offer. I get that but this needs to be also viewed through different eyes.

The IIBE offers a pragmatic solution staged over time. Its central premise is actually managing its orchestration, providing this progressive ecosystem alignment, enabling a shift and adaption into Ecosystems at their “given” pace and appetite.

The IIBE blueprint helps organizations to advance at their capabilities and capacities placing this integrated ecosystem thinking, into existing strategy, operations and partnerships- without requiring disruptive transformation. It works with current business models, it builds coherence across existing initiatives and reduces complexity in stages of learning and proof.

The IIBE operates as an alignment tool not intent on delivering a transformation agenda, unless it is necessary due to crisis, recognized need of how ecosystems can reconfigue new markets and competitive advantage as the necessary new competitive edge reguired.

So How Can Organizations Move Forward without those Grand Transforming Everything Approaches?

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The Mindset Shift in Business Ecosystem Thinking

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Opening up the Mind to Connected Ecosystem thinking

During this month of September 2025 I (finally) launched my comprehensive approach to Integrated Interconnected Business Ecosystems. It has all somewhat come out in one big rush. Fifteen posts in one month (!) but I took the view this needs explaining, exploring and expanding the thinking that went into it over a long learning and research period.

Moving from a business largely based on linear thinking is really hard to master initally. It takes a real mindshift and commitment to understand the why, how along with the what and when, and then where to apply this within your business, to explore and then learn for expanding it across the organization.

Nothing happens overnight, it does take a structured learning and implementation plan. It takes a dedicated approach of learning and experimenting.

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An Emerging Blueprint for thinking through Business Ecosystems

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Integrated Blueprint Framework for Business Ecosystem Design and Thinking

So why do we need a Blueprint for thinking through the Business Ecosystem needs of future business? ​

  • A blueprint is needed to thrive and find solutions in the face of complexity and uncertainty. ​
  • Ecosystem thinking and design should be central to this blueprint, as it offers the potential for transformative power and new impact, value, and growth. ​
  • The integration of business ecosystems needs the interconnected parts, with each layer contributing to the whole. ​
  • The three main layers are Strategic, Operational and Crosscutting in design and building blocks
  • The need is to move towards a more comprehensive understanding of the values of synergies, interdependencies, and exponential value created when these layers are interconnected.

We need to appreciate the real business ecosystems we need, they are radically different than most of how we presently undertake Business.

What we first need to do is appreciate this significant difference of what are Business Ecosystems BEFORE we jump into chasing different growth, impact or business opportunity. It needs to recognize the most likely outcome is likely to be a new collaborative Business Model and ask “are we ready for that?”

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A fear of missing out will drive you towards Business Ecosystems models

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The Yin and Yang of Business- opportunity and risk. Image Adobe

Are we seeing increasing complexity within the business world? The search for growth is having real impact from changing political realities, regulatory and market conditions. We are in a fractured and polarized world at present and we all have to adapt and change how we go about our business. There is more uncertainty and you judge this as either risk or opportunity. There is a strategic imperative to “open up” to alternatives to how you undertake business or accelerate it.

For me risk or opportunity are the same side of the coin, you can’t gain one without a level of the other playing its part. A business “yin and yang”, the opposite but interconnected and often complementary forces to drive our business forward by applying business ecosystem thinking and design opens up new competitive forces to build into your strategic thinking.

Is the level of “fear” seemingly rising and are our business organizations equipped or not, to draw upon the many alternatives that technology, Gen AI, platforms, networks, collaboration and co-creation opportunities that are offered to manage and rethink new opportunity and risk?

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Providing the Building Blocks of the Ecosystem Business Model framework

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Providing the full building blocks of the Ecosystem Business Model

I share this outlined design frame here, clearly to advance Business Ecosystems and provide a framework that enables individuals, groups and (multiple) organizations to begin to organize their conversations into the building blocks to explain and build Ecosystem conversations.

Business ecosystems are complex and often chase down challenges that potentially offer levels of uniqueness and significant improvement on what is existing or known as the existing solutions within the market place but are highly complex in their nature.

In my recent post I provided an initial Ecosystem Business Model frame to introduce and build out a common language and then took that into nine building blocks to get to the point of validating the thinking behind this emerging concept to decide in a further evaluation in a structured way

Providing the full Ecosystem Business Model is the next step

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Breaking down complexity, introducing the Ecosystem Business Model frame

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Building the Ecosystem Business model is a paradigm shift

Building Business Ecosystems can be complex to build, let alone explain. I have been working on an evolving Ecosystem Business Model for some time.

So many people are unable to explain Business Ecosystems, especially to others and it holds its evolution back. Let me explain some of my thinking here

I visualized a starting point nearly all should be familiar with, of the Business Model Canvas, by Alexander Osterwalder, drawn from his PhD thesis, supervised by Yves Pigneur (2004), called a business model ontology.

This BMC become a phenomena to enable us to easily describe what building blocks need to be considered for building a business model. As a visual chart it enabled us all to build a picture. It allowed us to describe, design, challenge, invent, explain and eventually recognize where to pivot your business model.

That business model canvas tends to stay rooted (or designed) in the single entity in its intention and as Business Ecosystems involve multiple and diverse stakeholders it helps but, in my opinion, does not reflect the design needed for these Ecosystem models.

In my view “In today’s interconnected world, businesses are increasingly operating within complex ecosystems. Traditional business models often fail to capture the dynamics and interdependence of these ecosystems, leading to missed opportunities of significant competitive advantage and exposure to increased risks that others are recognizing changes and equally on the hunt for new Business Models”

We need to build an Ecosystem Business Model story

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Moving towards the integrated future of Innovation and Business Ecosystems

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Heading towards 2025 on Innovation and Business Ecosystems integration thinking

Where I stand today that moves me to the future

Let me provide a really short round up of 2024 from my learning and explaining on innovation ecosystems and specifically integrated business ecosystems. Then I outline some of my plans for 2025 to build out the value of Ecosystems in business.

Ecosystems for business have an absolute need to be integrated, they are heavily interconnected. This post of A New Way to Drive Value Through The Integrated Business Ecosystem Design provides handy visuals depicting the different ecosystems that make up (my) integrated business ecosystem framework.

I have spend time on measuring success, defining the different components, exploring and extending this out. I had a recent post showing some key developments in this thinking with reference posts, moving towards providing a compelling business ecosystem case

I sought out a AI generated view from Google NotebookNL research assistants discussing why Ecosystems are really different to consider, which I found encouraging and good, easy listening.

The work in 2024 will gather even more pace in 2025

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