Our whole understanding of innovation is changing, it is opening up to ecosystems and the necessary thinking and designing; there are numerous shifts occurring.
We are evaluating and changing our existing focus from closed (internal orientation) into ones that are having a far more open stance. We are searching for more collaborative innovation (external orientation) combining external partners into more ‘collective thinking’.
This shift is offering us extra acceleration that is needed to improve our innovation performances from concept to market delivery.
Collaborative innovation is also leading us to higher chances of achieving greater impact and success, as nearly all novel ideas lay outside the organization’s domain of understanding.
As we increasingly include the customer and their needs within our understanding, these multiple collaborations and dialogues are building this better internal understanding.