Being Smart Invest in Ecosystems During Recessions
When economic headwinds hit, conventional wisdom urges organizations to tighten belts, cut costs, and hunker down. But history—and strategy—suggests a more nuanced approach. Recessions, while challenging, also offer rare windows for bold moves. One of the most powerful yet underutilized strategies during downturns is investing in ecosystems.
Ecosystems—collaborative networks of partners, platforms, and shared resources—can help organizations weather economic storms and position themselves for accelerated growth when the tide turns. But convincing leadership to invest during a recession requires re-framing the conversation. It’s not about spending more—it’s about spending smarter.
Putting some of my opening thoughts into some form of “good” order, here is a view for considering Ecosystems
Dynamic Ecosystems are at the heart of Business Ecosystems
So what is the crucial role of Dynamic Ecosystems? We shouldn’t understate or misunderstand their importance. Let me summarize and emphasize the significance of Dynamic Ecosystems in this post.
By placing the emphasize in Dynamic Ecosystems and by properly integrating the concept within an integrated interconnected Ecosystem, we can create a more accurate and useful representation of how modern business environments actually function. It is flowing and enabling part of Ecosystems.
This offers a detailed exploration to the vital part of Dynamic Ecosystems play in Ecosystem Management that will help organizations have a better understanding to leverage the complex, interconnected, and rapidly changing nature of their business landscapes.
Building Ecosystem Business Models for Mid-Sized Firms are so often under-looked in much of the literature we are referred too. We get caught in the bigger players, often provided by the large consultant companies, for our references- such as Alibaba, Salesforce, Amazon, Apple, Siemens, etc,.
How can Mid-sized Business Organizations set about to build out an Ecosystem Business Model using third party providers for platforms, communication technology, data analysis and use of Gen AI?
Are these as expensive as initially feared, can they work as effectively as those provided for the bigger players offering Ecosystem solutions? You need to build out a projection of possible budgets for costs in the first year and then annual ongoing ones. Ecosystem building often runs into sometimes hundred of millions of dollars but taking a really small step I (really) hesitate here, but $2.0m to $3.0m for the first year to eighteen months provides you your dedicated Ecosystem, and yearly $1m, including team costs BUT it so depends. It is where you take this, in recognizing its value, diversity to your business and worth, determines where you take this out.
So please take these numbers as only a starters point to get your levels of interest up or otherwise I recommend you don’t bother to read the rest of the post! Scaling, then the numbers rise fast but so can the accelerated returns!
This is only a brief guidance to get you to relate and see if the “ecosystem juices” are flowing. It is not comprehensive but it does go into a starting point of a Mid-sized firms starting point to Business Ecosystems. Even if I hear some readers mutter these numbers are crazily low you have a initial framework to build up into a project
I want to here address a number of questions any organization contemplating this building a ecosystem would need to go through. There are a good few more but lets limit this to a level where they can be absorbed and then I suggest to go further then come and ask me.
Business Ecosystems can unlock game-changing potential
We sometimes get sidetracked, caught up in the “weeds” of making step-by-step progress, seemingly against odds that are often resistant and unyielding to the notion of change or alternatives to what we are doing.
Today many businesses are floundering in low or no-growth environments and applying approaches that just are not equipped to deal with today’s complex challenges. We are facing market conditions caught up in volatility and ongoing disruptions.
We are equally in the age of harnessing collective intelligence to be in a better position to address these complex challenges. The combined power of Gen AI, humans and diversity of understanding need to be harnessed to open up entirely new realms of possibility. Enter the power of Business Ecosystems.
Building the Ecosystem Business model is a paradigm shift
Building Business Ecosystems can be complex to build, let alone explain. I have been working on an evolving Ecosystem Business Model for some time.
So many people are unable to explain Business Ecosystems, especially to others and it holds its evolution back. Let me explain some of my thinking here
I visualized a starting point nearly all should be familiar with, of the Business Model Canvas, by Alexander Osterwalder, drawn from his PhD thesis, supervised by Yves Pigneur (2004), called a business model ontology.
This BMC become a phenomena to enable us to easily describe what building blocks need to be considered for building a business model. As a visual chart it enabled us all to build a picture. It allowed us to describe, design, challenge, invent, explain and eventually recognize where to pivot your business model.
That business model canvas tends to stay rooted (or designed) in the single entity in its intention and as Business Ecosystems involve multiple and diverse stakeholders it helps but, in my opinion, does not reflect the design needed for these Ecosystem models.
In my view “In today’s interconnected world, businesses are increasingly operating within complex ecosystems. Traditional business models often fail to capture the dynamics and interdependence of these ecosystems, leading to missed opportunities of significant competitive advantage and exposure to increased risks that others are recognizing changes and equally on the hunt for new Business Models”
We need to build an Ecosystem Business Model story
The value of teaming up is what provides value in partnerships and alliances along with partner ecosystems.
I have been working and exchanging thinking and concepts with Mikel Mangold and we brainstormed about 𝚃𝚑𝚎 𝚅𝚊𝚕𝚞𝚎 𝚘𝚏 𝙿𝚊𝚛𝚝𝚗𝚎𝚛 𝙴𝚌𝚘𝚜𝚢𝚜𝚝𝚎𝚖 🤝 and came out with this handy visual
Companies like Dell, Schneider Electric, Tesla, Startups, IKea, Philips, Siemens, Microsoft, AWS, Salesforce, Nike, Patagonia and many many more know that partner ecosystems drive transformative growth.
Strategic alliances deliver impressive gains, with previous EY research showing that successful ecosystems contribute 16.2% incremental revenue growth, 16.5% incremental earnings, and 14.6% cost reduction. In today’s world, ecosystems aren’t just helpful—they’re essential. Here’s why:
I am working to validate and expand on the value proposition of the Interconnected Business Ecosystem Framework and have tried to create, hopefully, a compelling pitch that will bring others on board to advance this initiative. I have published this pitch on both of my primary sites, discussing innovation, business, and ecosystems, as they both provide a combination effect for understanding this framework.
I initially called this “the hierarchy of business ecosystem needs,” which built out an interconnected framework of business ecosystems that give organizations a real alternative to how they operate today and in the future.
I provided a comprehensive series of outline papers as the introduction phase earlier this year, which provided the concepts forming a cohesive outline structure of how organizations should think through the future. Also, I provided an earlier view on my paul4innovating.com posting site of “pitching business ecosystems opens up the possibility of real change.”
We need to really open our thinking towards collaborative ecosystems. This is one of openly collaborating and co-creating in different Ecosystem structures and designs to provide a greater diversity of opinions, knowledge, and resources.
This “pooling or network effect” forms around more complex challenges to tackle, thus giving a more sustaining and hopefully greater value in solutions to the needs of their customers, markets, or areas of need.
I have recognized this needed rebranding- hierarchy has some negative connotations.
I have now entitled this The Interconnected Business Ecosystem Framework as it reflects the essence of what I believe this framework provides
Marketplace Design can drive bottom-up Ecosystem designs.
Do Marketplace designs drive the adoption of platforms and ecosystems? Marketplaces should certainly be fast followers as they will shape future decisions by their attraction. Once a platform and its strategic design and intent are in place, Marketplace attracting becomes a critical attraction as the place you buy, sell and develop the solutions needed to achieve the value derived from building and investing in platforms and collaborations built around Ecosystem thinking and design.
Does this more “bottom-up” approach of accelerating the attraction of having Marketplaces more open and ready for the “trading” business make sense, and is the better way to achieve an Ecosystem adoption?
Marketplace designs can indeed drive the adoption of platforms and ecosystems. A marketplace approach can facilitate a “bottom-up” adoption strategy, where individual participants are attracted to the ecosystem through the value they can gain as buyers, sellers, or users of services.
It is always vitally important that any contributor to marketplace solutions receives recognition for their work, efforts, or willingness to participate in enabling and strengthening the Marketplace. The success of any Marketplace is engagement- making it attractive to participate and contribute.
The Importance of Hierarchy of Business Ecosystems
Why Are WeRecommendingNavigating into this World of Interconnected Ecosystems?
In the ever-changing and fast-paced world of business and innovation, the paradigm is shifting towards collaborative ecosystems. Traditional models are making way for a new approach emphasising openness, adaptability, and shared vision.
This transformative journey is encapsulated in the Hierarchy of Business Ecosystem Needs, a cascading framework comprising four interconnected layers: Innovation Ecosystems, Business Ecosystems, Dynamic Ecosystems, and the Ecosystems of Enterprises.
Introduction to the Hierarchy:
The Hierarchy of Business Ecosystem Needs is a construct of collaborative ecosystems, navigating complexity with agility, openness, and shared vision. Each layer contributes to the orchestration of innovation, business synergy, dynamic resilience, and collaborative prosperity.
The interconnected dynamics and strategic integration across layers create a self-reinforcing cycle of success. As organizations embark on this transformative journey, they move beyond boundaries, adapting to change, fostering resilience, and achieving collective prosperity through collaborative power, providing the catalyst to a different, highly collaborative management paradigm.
Sub–Title: “Prosperity Unleashed Through Collaborative Power”
The Ecosystem of Enterprises- the Apex in the Hierarchy of Business Ecosystems
The Ecosystem of Enterprises Layer- the pinnacle or apex
Ascend to the pinnacle within the Hierarchy of Business Ecosystem Needs where entities dynamically achieve prosperity through collaborative efforts across Enterprises—the Collaborative and Sustaining Prosperity point. The need here is to explore the mechanisms where organizations collaboratively drive value, share prosperity, and unlock opportunities that transcend individual capabilities. This is the final layer of the interconnected Ecosystem thinking and design.
I am introducing the Hierarchy of Business Ecosystem Needs in several posts within this framework. I am outlining the top layer here, the final layer- the Ecosystem of Enterprises. This drives the interconnected Ecosystems in all of what they do.
As I have previously mentioned, the design of this Hierarchy of Business Ecosystems is modular; each Ecosystem can stand alone and offer significant value, but it is part of a more extensive cohesive system where each layer contributes to the overall success of collaborative ecosystems.
The importance of this top tier- the Ecosystem of Enterprises
Leadership needs to drive the profound shift to highly collaborative and co-created Ecosystems, designed and thought through to achieve a collective vision, sets of objectives and ultimate success of (multiple) missions; it does that through this Ecosystem of Enterprises.
