Ecosystems

The case for changing the IIoT platform providers value proposition

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I have been reflecting recently on where we are in all the efforts, focus, and resources, that have been going into the building of our IIoT platforms. This has mainly been around the questioning of where they should fit within the needs of an ecosystem, the end outcome of our new industrial design, in my opinion, that enables digital transformation.

Let me offer up an initial case of why there is a need for a change in where we are on IIoT platforms and their current emphasis and focus on how we need to change the value equation out in the future in our solution designs and positioning of platforms, as a need to achieve. This is based on considering a greater ecosystem perspective, one that provides a sizable move towards a digital transformation we need to make.

Here I attempt to lay out the current position and suggest there is a case for change. The IIoT platform provider needs to change their value proposition urgently, in my opinion, or move along a faster evolutionary curve certainly, to get clients seeing their own value-add endgame, not just the IIoT providers race for dominating the platform space.

So let’s look at where IIoT platforms currently are, and in my related post where we might consider some changes in how we are evolving the platform story.

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When is a partner not a partner?

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As I have been focusing on the Industrial platform providers like Bosch, Siemens, Schneider Electric and GE, you constantly see part of their partnership validation has been with Microsoft Azure, or Amazon and AWS or even both in some form or another. Comforting, reassuring perhaps, or is it?

Both Microsoft Azure and AWS are building their own platforms also. Where would you put your money or fee’s to join?

Now if you are offering solutions that are focused specifically on solving industry problems where do you go, sign up, pay significant fees into and learn?

Would these decisions to join a platform take you towards those within an industry, the industrial builder of platforms, that build the physical assets and increasingly defining their digital services, or the providers of the digital kit, in the form of cloud, applications, data storage and security and the base platforms? Both have value but are the offerings clear enough in value or are they still leaving many potential clients still ‘sitting on the fence,’ not sure, watching what ‘plays out’

I am not sure how those within Partnership arrangement on platforms presently separate their knowledge and contribution but with the recent “slew” of Microsft Azure announcements, I wonder who is working for whom in some of these relationships?  Is the one with the digital architecture just piggybacking on the industrialist back, so as to understand industrial problems and then bring out their own ‘stand alone’ solutions? Where does that leave the industrial platform providers like GE & Siemens if the likes of Microsoft and Amazon seperately offer their own platforms? Take a read here and let me know your thoughts, please? I want to understand the dynamics going on here a little better.

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So are clients resisting IIoT platforms- Why?

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IIoT platforms-as-a-service are gaining ground. In my first part of a two-part post, I was raising a number of questions. That questioning continues here in part two, at a deeper level. I do recommend you read the first post to place this more into the context required.

IIoT Platform providers are building new digital solutions. There are constant daily gains. A new client win here, a new contract there.

Yet the battle is one of attrition, client by client. Do you win in this approach? To gain traction, all the IIoT platform providers seem to have pressing needs to overcome massive client resistance at this present time. Platform uptake is gradual, it needs a higher depth in resolution, in the value of platforms, in their momentum. What is its value proposition to the client, the one who buys that solution? Is it still too early in their own digital transformation journey? Actually, clients are having a hard time in this and many other digital decisions.

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There are dark clouds surrounding IIoT platforms

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I am getting fascinated by platforms and ecosystems. Does it show? This is why I am increasingly spending more time in this area as it is highly innovating in its potential.

I am constantly educating myself on this, as there is so much of this being new, or emerging, to make the connections for where innovation is going in “dual” tandem with technology and digital. A recent post I made tells of this growing connection for a new ROI.

I decided to become focused on business platforms and ecosystems for a number of reasons- firstly they are fascinating me ( I know I have to get a grip!) and more importantly for my business advisory work going forward in connecting innovation into this world.

So this posting site is a place where I share a number of strands of thought to provide increased understanding, to get others to become comfortable on their “learning journey” of new emerging industrial digital technology models, ones that offer a very exciting connected future but evolutionary in their nature.

I want to help shape, influence and amplify the breaking story of IIoT platforms-as-a-service as part of my advisory business model (as-a-service) and take them to the most important level of need to understand; the ecosystem building that is required.Taking on new journeys of understanding and potential for innovation is exciting, well for me.

Commercial break over so let’s get back to platforms and ecosystems…

At the moment I have been specifically looking at the questions that seem to be holding IIoT platforms back? There are a number of inhibitors. So how can a number of dark clouds dissipate for IIoT platforms to really become the future way of connecting up so much within your specific industry sector? This is first of two posts….

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The ABB Ability to bring intelligence to industrial plants

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I continue to look at the world of IIoT solution platforms that are being offered to their customers which are digitally enabled, requiring connected devices to improve efficiency, productivity and increase profitability, all being provided through digital platform offerings

I’ve looked at Bosch and its IoT suite, Siemens and its Mindsphere, GE and its Predix platform, and Schneider Electrics with its Ecostruxure to begin to explore and understand their digital platform offering. I do need to revisit GE and its Predix platform with recent changes occurring inside the company.

I then wrote a summary of the fact that Industry is lagging but catching up in its choices of platform offering, taking three of these examples and how just within a few months this seems to be accelerating into a real race of the IIoT digital platforms to seize competitive advantage as well as I term it “taking the IIoT hill” to make sure customers align with them. A digital industrial application offering has increasingly become central to growth for many of the infrastructure providers.

This post is about ABB and their ABB Ability™ to offer a common platform across the industries they serve of a digital end-to-end set of solutions.

ABB has been investing in building their ‘digital operations’ to control, interrogate and modify the operational task in response to the external signals, mostly through distributed sensors. The aim is to transform clients activities more into software-driven activity, where the operational results in identifying trends and possible failure modes and equally, how they can transform the whole maintenance regime, to reduce downtime and anticipate potential failure.

ABB has a fairly powerful business case for being a trusted partner.

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The Emerging World of Connected Industrial Ecosystems

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Whenever I seem to read about Platforms and Ecosystems, it mostly seems to relate to technology-led organizations and how they continue to connect us all up in our private lives.

As leading examples of the disruption that occurs and the connected value, we get offered the likes of Uber, Facebook, Apple, etc., all bringing new value to transform our world.

Yet, for me, the area that is shifting dramatically is where Industrial organizations are providing platform solutions to solve industrial problems. Good examples are Bosch, Siemens, GE and Schneider Electrics.

They transform their solutions and clients businesses by offering digital on top of the existing products in some awe-inspiring ways. They focus on connecting up their solutions into their client network on platforms to build the industrial internet.

The building of these platforms has prioritised specific industries to master and progressively transform their business into a digitally connected one. This seems to me to be so much harder than those like Facebook, Google or Uber.

Industrial solutions have had to deal with legacy “big time,” overcome entrenched positions or views and begin to collaborate in highly sophisticated ways, with often very demanding and sometimes sceptical clients.

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There is a growing force in Siemens MindSphere as it scales up in 2018.

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The move towards open-cloud based IoT operating systems has been significant in the past few years or so. Most major industrial companies have set about building and offering to their clients their platforms, for more open design and engineering, automation and operational work, as well as increased emphasis on maintenance and utilization.

To power this, digitalization has changed everything. The smart factory, plant, and buildings, work alongside smart products and solutions and smart business services are all in the sights of those industrial digital platform providers. The platforms-as-a-service has become essential to many industrial organizations to exploit.

I have been following a number of these in recent years and recently began to have a more specific focus on three; GE & their Predix, Bosch through their BSI and more recently Siemens and their Mindsphere. Others beginning to appear on my radar of industrial platform providers are Dassault Systèmes, Honeywell Connected Plant, Rockwell Automation and Schneider Electrics

Getting to understand Siemens MindSphere.

I had the opportunity a couple of weeks ago to be invited to the Siemens Innovation Day. I really appreciated it  The day before the main event I was included in the Industry Analysts visit to the Siemens Technology Center. We were provided a variety of insights in different presentations and demonstrations of the technology they are working upon. Mindsphere was consistent in its presence but was not as specifically focused on as I would have liked.

I put some of my thoughts down on a post “Creating the Industrial Ecosystem” about my take aways from this Siemens invite recently. I have been attempting to unravel my thinking between that that greatly impressed and the parts that still seemed to have innovation gaps to fill. MindSphere had a particular focus for me.

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We are failing to deliver radical innovation. Why?

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I see the growing importance of ecosystems and platforms for those that want a thriving future, these are the ones that simply “get this” need to connect into a wider ecosystem to build better value and solutions that customers want. The business imperative of today and near-term future is designing around ecosystems that seek out collaborative platform solutions.

Regretfully for those that don’t, the ones that hang on to the belief that their island of knowledge and their product offering are still good enough to meet the customer needs will face a very uncertain and bumpy future.

This is a delusion, utterly deluding, to continue as you have previously, as customers are today looking at “connected experiences” and these come out of far more complex back-ends of delivery, orchestrated on platforms, where the leverage of partners, technology, and common cause come together in highly collaborative ways. Also working on solutions that are recognizing that the front delivery end provides simplicity, ease of access and completion of the service or experience customers are looking for, far more as providing a more complete comprehensive, connected solution to their needs.

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Returning to the Interconnected Parts of the Ecosystem

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Credit Katri Valkokari

I wrote a post “the Interconnected Parts of the Ecosystem” earlier this year, after a paper written by Katri Valkokari, a Research Manager at VTT Technical Research Centre of Finland caught my eye. I wanted to come back to this really powerful visual, recognizing the three interrelated ecosystems we require to form around. I mentioned in my post, these three parts actually do fuse into one, making up an integrated ecosystem of their distinct parts.

It gave me a level of recognition that we do have this need for this three-stage evolution, especially in a business context. Each establishes a boundary of scope and feeds into each other constantly. It is the fact they combine ideas, skills, learning, fresh insights, leading to promising outcomes and creations. It is how they interact and add new value that gives this ‘combination effect’ such potential for us to consider.

The combining of tangible and intangible assets gives us ‘fresh capital’. I have written about Capital and consciously focused upon this, up to know, more under Innovation Capital, as this draws in knowledge through insights and then pushes these out from Knowledge into Organizations as concepts to be explored and exploited, to grow and improve.

Our innovation capital has mostly been internally built to date, yet there is a time and need to take this out with new forms of collaboration, leveraging all the combined assets into a new “collective capital”. This needs reflecting upon, of how you would ‘break this down’, perhaps within this awareness of all these three ecosystems that we do need to consider.

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What’s Reshaping Entire Industries?

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There seem to be multiple forces at work, ones that are reshaping how organizations are adjusting to a rapidly changing world, to operate within.

So much focus has been on the disruptive forces at work, the ones that change the present market conditions and rapidly alter the way organizations are “seeing the world” and responding.

The forces also include the pace and competitive nature as organizations globalizing and getting increasingly vulnerable to ‘attack’ due to their size and reaction constraints, locked into their established positions. The bigger the organization, the tougher to be nimble, adaptive and responsive.

There are many well-established organizations suffering the ‘death of a thousand cuts (read start-ups) all intent on taking business away, offering up more ‘viable and attractive’ propositions that meet specific needs of a customer base, one that is increasingly fed up with the ‘one size fit all’ approach. The attraction of new low-cost, good enough products, that do the job that they simply need doing without all the ‘added on’ is stripping away parts of the premium offer built into the past business model of large global organizations.

Organizations are seemingly caught between sustaining their existing business models and approaches to market and those waking up increasingly to finding a different, more radical one as they sense real threat. Technology is driving the need to change. The pressure of ‘connectedness’ and the whole ‘network effect’ are forcing rapid rethinks of how to combat these different pressures.

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