Category Archives: Partner Ecosystems

Living in a changing world, embracing Partner Ecosystems

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copyright SIA Partners, with permission on Partner Ecosystems

I have entered into a collaborative partnership with SIA Partners on Partner Ecosystems. Combining expertise, connections, methodologies, capabilities, and client work in advising, mentoring, and consulting is exciting; in offering some genuinely unique IP methodology in concept designs, research, and industry and institution connections, a compelling service offering is emerging. We believe the diversity within the proven application and combined strengths offer much.

The time to engage to discuss what this might mean to different businesses, institutions, and societies requires radically new thinking. Partner Ecosystems can solve complex issues, make a real difference in enhancing lives, and, in many cases, save lives through collaborative efforts.

Irrespective of providing solutions to the immediate and surface-level issues we are facing today, we encourage and all need to dive deeper into those systemic challenges and position at the forefront of collaborative and co-creation approaches. This requires a progressive mindset, a recognition we must change so you can differentiate your propositions and demonstrate a deep understanding of the complexities involved in tackling systemic business issues.

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We still need to sell Business Ecosystems

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The selling of Business Ecosystems needs facilitation and realization

So often, you get the question, “What are the arguments for selling B2B business ecosystems?”

Then why would enterprises invest in such a significant change to their systems and structures? Where is the value and payback?

It should be recognized that selling B2B business ecosystems to enterprises can be a compelling proposition as it offers several potential benefits and value propositions. Here are some key top level arguments for why enterprises might invest in adopting a B2B business ecosystem approach:

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Crossing the chasm with Partner Ecosystems to grow your business differently.

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A relatively quick post, partly as Hannover Messe 2024 is in full flow and tuning into events like this, you realize where we are all being pushed to the future,. Although GenAI gets a lot of central billing in the talks and demonstrations, the future “buzz words” that tell much of the immediate future are wrapped up in the solutions being offered.

Hannover is seemingly emphasizing the power and need of Ecosystems, platforms, marketplaces, end-to-end processes, and sustainability to set up so as to gain value and impact from all the data and AI coming towards us. These events are always forward-looking; you get the impression there are some big, even mega ecosystems, being built, but the reluctance and convincing are still lagging from those attending, transformation is a very tough call.

I am not sure we have crossed that “tipping point” needed from the essential missing piece—customers of all sizes and shapes—being convinced that opening up to far more collaboration and co-creation is in their interest. They need to cross the chasm and start with, perhaps, extending their existing thinking on “Partner Ecosystems” and opening them up to real collaboration and co-creation sharing.

Crossing the chasm into a new way of doing business through Ecosystem thinking and design is upon us all.

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Who is best to facilitate the building out of a Business Partner Ecosystem?

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Who should build a Business Partner Ecosystem?

Who orchestrates or facilitates this process of building out a Business Partner Ecosystem? Is it the lead company recognizing the value of building a more robust partner ecosystem or bringing in a specialized consultancy able to facilitate the significant amount of work this usually means?

It is not just about dedicated time but about experience, understanding, and recognition of all that can potentially change when exploiting ecosystems and being adaptive enough to respond.

There are typically two main approaches to orchestrating the process of building and managing a partner ecosystem:

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Are you thinking of Partner Ecosystems? You should. Making the opening Business Case.

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There is a growing trend towards Partner Ecosystems, so what’s the opening business case?

Partner ecosystems play a crucial role in business growth and success, especially in today’s interconnected and globalized business environment. They can tackle business issues, support social problems, and overcome the complex and challenging issues we increasingly face.

A partner ecosystem refers to a network of complementary companies, organizations, and individuals collaborating to create (additional) value for customers and drive innovation.

However, it’s important to note that building and managing partner ecosystems can be challenging. You need to obtain sound advice, relate to what ecosystems can provide, and recognize that they can challenge or disrupt much of what you have in place as they are highly collaborative with other parties  However, that is not such a bad thing in today’s unpredictable world. We live in an interconnected world, and your business should reflect that in more open co-creation ways

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