Platforms | Your Business Ecosystem Resource

Services, channels and experiences matter in old economy industries

July 5, 2021February 20, 2017 by @paul4innovating

old-economy-vs-new-economy In my last post I spent some time examining the opportunities and challenges of innovating in an old economy industry – the railroad industry.

For some industries, especially those that are asset-light, innovation can seem so simple. Creating another compelling feature, service or product on top of an already agile set of capabilities can be pretty straightforward.

For old economy companies with infrastructure, equipment and assets, trying to innovate can seem very difficult, because of the history you have to bring along, and because of the standards, platforms and ecosystems that define your value proposition.

So here’s where both asset light new economy companies (Uber, AirBnB, etc) and old economy, asset rich industries can find common innovation ground.

Revolution, Platforms, Digital and the Huge Impact on Business in the Future

July 5, 2021February 14, 2017 by @paul4innovating

combining-forces-industrie-4-0-and-icc We are all moving from the simple digitalization (3rd Industrial Revolution) to innovations based on multiple combinations of technologies, ushering in increasingly the 4th Industrial Revolution.

This is forcing everyone doing business to reexamine how they will manage this changing environment. There is a need to challenge existing assumptions, question how the operating teams need to work in the future and be ready to continually innovate.

As we gather increasingly around different platforms to undertake our business, we will continue to extend and exploit ecosystems that share and relate to our existing aims, or radically challenge them to force ‘us’ to make changes to our existing business models, so to achieve different innovation outcomes that radically alter the present business landscape.

There is a major impact on business underway, which will give such a different velocity to accelerating innovation and managing increasing disruption.

Old economy ecosystems signal innovation opportunities

July 5, 2021February 6, 2017 by @paul4innovating

rail-crossover-points-2 Paul and I have been writing mostly about ecosystems and platforms in the abstract to date, not spending a lot of time talking about specific companies or industries.

We took this approach because we wanted to establish a firm foundation about ecosystems and platforms generally, that wasn’t subject to debate about their applicability to one industry or another.

In the next several posts we will be looking at two diametrically opposed industries and the importance of ecosystems and platforms to both of these industries. Fittingly, I’ll be looking at the importance of innovation in ecosystems and platforms for an “old economy” industry – the railroads, while Paul looks at the importance of platforms and ecosystems in a new economy company – Alibaba.

On the (rail)road again…

Where the physical and virtual worlds are blurring, thanks to Alibaba.

July 5, 2021February 2, 2017 by @paul4innovating

If ever there is one company in my mind that is at the forefront of building ecosystems, platforms and customer engagement, that is the Alibaba Group.

They are so focused on building the fundamental infrastructure for modern commerce, presently comprising marketplaces, payment. logistics, cloud computing and big data that is ‘collectively’ empowering businesses of all sizes to leverage the internet for their own digital transformation.

So who is Alibaba?

“Alibaba Group is an internet company that aims to make it easy to do business anywhere. Alibaba operates a range of online marketplaces that connects buyers and sellers, with the company providing the technology infrastructure to help merchants, brands and small businesses all over the world reach Chinese consumers. Alibaba’s ecosystem includes e-commerce platforms, cloud computing, digital media and entertainment, payments and financial services, logistics, and local services.”

Innovation Platforms: the future way to go.

July 5, 2021December 22, 2016 by @paul4innovating

platform-building We need to shift our innovation thinking, it needs to be digitally transformed. We need to accelerate our activity and engagement and to achieve this, we need to widen out our communities and connect differently.

This is where platforms come in, “they offer new business models that allow multiple sides (producers and consumers) to interact…..by providing an infrastructure that connects them” (source: Platformed.Info by Sangeet Paul Choudary)

The more I read, discuss and research platforms, the clearer the future becomes for innovation to really advance and achieve its potential, one so often spoken about yet so disappointing in most of its results to date. Innovation calls for the need of a radical change. Technology and its growing potential can make the changes to dramatically alter this.

Actually, technology is transforming the very nature of the firm.

Why experimenting with platform innovation is vital

May 8, 2022December 19, 2016 by @paul4innovating

Why wait?

Paul Hobcraft and I have been writing extensively about the impact that emerging platforms and ecosystems are having, and will have, on innovation.

As I wrote previously, we are in the same position with platforms that we were with “dot coms” and ecommerce in 1999. Then there were thousands of alternatives and experiments to try to figure out what would work. Now, much the same thing is going to happen at the platform level.

There’s a reason Amazon, Facebook, Google, GE and others are trying to test out their platforms, and why other industries like financial services want so desperately for their own platforms to prevail.

Platforms are enticing because they lead to the concept of a required standard. Anyone who controls a platform in an industry or market can dictate how the rest of the ecosystem adds value or in some cases connects to customers.

Thus, we can expect to see a lot of companies claiming to have the definitive platform in this or that industry. What’s more, some functions, like the ability to pay for goods and services within a platform, are already platforms in themselves, although they are narrow but important enablers to larger platforms.

Some companies and their platforms will thrive, some companies will build enabling technologies or the “APIs” that ensure tight integration for ecosystem players, but most will take a “wait and see” approach.

Innovating like it’s 1999

May 8, 2022November 28, 2016 by @paul4innovating

1999-party To borrow a phrase from the musician formerly known as Prince, we are innovating, at least in regards to platforms and ecosystems, like it’s 1999. This isn’t to suggest innovation is making beautiful music, but to take you back to a specific point in time and think about the conditions.

In the late, late 1990s and very early 2000s, many individuals and corporations were experimenting with ecommerce, learning what the “web” would do to and for commerce.

Thousands of startups obtained billions of dollars in venture capital money to exploit the new idea of e-commerce. We were assured that this would be the end of brick and mortar stores. Every industry would be disrupted by the web. Pet owners would go to Pets.com, famous for its sock puppet mascots. The CEO of Accenture would leave his post to become CEO of Webvan, which would revolutionize grocery shopping and delivery. And so on.

Mostly what happened in that period was a vast blooming of a number of experiments on the web, which led to the “dot com” crash only a few years later and drove many of these startups and some larger, established companies out of business. Most of these crashes happened because no one had figured out how all of this new ecommerce stuff was supposed to work, or because of vague promises of the ability to monetize eyeballs.

New technologies or capabilities will always create a “land rush” of companies, new and established, who seek to stake their claims.

The Building Blocks for Managing within an Ecosystem Design

May 8, 2022November 24, 2016 by @paul4innovating

building-blocks-for-ecosystems-2 Today business organizations are in need to put in place the building blocks for managing ecosystem designs.

These building blocks are offering the potential of new pathways to a greater ‘connected’ innovation, expected today, one that gives increased value to the consumer.

Yet the understanding of what this means in commitment and structuring has some clear implications behind this.

Managing ecosystem arrangements I feel requires a far greater understanding of the potential design, so you can achieve a more robust, open, dynamic and highly collaborative environment.

Understanding the Customer Journey is the key to innovating in an ecosystem

July 5, 2021November 16, 2016 by @paul4innovating

evolving-innovation-a-new-form Paul and I have been exploring the interrelationships between innovation, ecosystems and platforms for a few weeks now.

Hopefully we’ve made the point that innovators must expand their horizons, because increasingly customers don’t want or need stand alone, discrete products as much as they want integrated, seamless, holistic solutions.

In fact I think we can easily predict that moderately interesting new innovations that integrate with existing ecosystems and platforms dominate disruptive new products that ignore ecosystems and platforms.

Why? Customers don’t want to give up all that they have invested in the totality of their use of a solution or the experience when using the solution. Even if the disruptive product or service delivers outsized benefits, if it causes the rest of the customers’ experience to suffer or degrade, many will choose to remain on a more integrated solution.

There’s a lot here to unpack.

The Dynamism in Chinese Ecosystems and Platforms

July 5, 2021November 13, 2016 by @paul4innovating

chinese-tigers-3

Today we have to “think China” when it comes to looking for the dynamism within Ecosystems and Platforms, they are leading, exploring and extending the thinking beyond our more limited ambitions in the West.

It is the environmental conditions coming together or being explored and exploited that make China stand out in its dynamism in this area.

It is that combination effect of the Government building, laying in ‘accepted’ guidelines and encouraging the infrastructure, it is the business entrepreneur and the social conditions that are enabling so much.

Dynamism is the quality of being characterized by vigorous activity and progress. It projects an energy, force, power and vigor and a strong desire to make something happen. It is the manifestation of these forces (conditions) that is constantly pushing the boundaries of our understanding of what is possible in the ecosystem and platform approach. The Chinese have found ways to experiment, develop and constantly create a real motion within the system.