Ecosystems

Digital to the rescue or has the opportunity past for GE?

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It does seem every time you read about GE it seems to be under a relentless barrage of negative news coverage.Then the stock is continuing to get a hammering perpetually.

Mistakes will be also made going forward, as the current management tries to “right the ship” after so much mismanagement. Digital course correction might be one of these mistakes.

For me watching the current GE story unveil itself it, just fills me with a real sense of sadness. Clearly, it now seems GE lost its ability to listen, reflect and adapt, its management was cutting many governance corners, pushing for performance that was not as much in the ‘tank’ as they thought and placing bets on the future, that was very bearish and as it is now revealed, possibly reckless.

GE as a group business was being pushed on, regardless, it sort of ploughed on as a supertanker does, unable to make the course corrections it was required to do, as its steering was jammed in ‘full speed and forward drive’, regardless, ignoring dangers, possibly sealed in its own bubble, one of believing it was invincible.

Yet one of the boldest moves made in the reign of Jeff Immelt that might have been a substantial transformation was the shift to digital that he underpinned, although there have been comments I have seen by outsiders of “the endless checkbook.” All I can say is that you have to invest in opportunities like this, they are so transforming. The ability to spot the industrial internet was one of his positive signature moves, taken I believe nearly a decade ago – a lifetime in the digital world. So lets update where we are.

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Gaining speed, perspective, inspiration and agility the Schneider Electric way

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Schneider Electric’s platform

I just wish I had reviewed these guys a lot sooner. Schneider Electric has been on my radar for reviewing their platform for some time.

Schneider is in among the leaders in the digital transformation of Energy Management and Automation of homes, buildings, data centers, infrastructure and a range of industries.

They hold a commanding position in Power Management in Medium and Low voltage, Secure power, in critical power and cooling, grid automation, industrial and building automation and controls and providing discrete automation process systems.

Schneider Electric has been constantly providing integrated efficiency solutions for many years, well before platforms became fashionable.

They are constantly seeking to combine energy, automation, and software. They have adopted a very open ecosystem approach collaborating with partners, integrators and the developer community to build an open platform to deliver real-time control and operational efficiency

Schneider Electric is not set up as a glamorous company, they provide the essentials; such as boxes, enclosures, protect relays, cabling, control, switchgear, metering, racks, breaker switches. The list goes on and on. They operate in 100 countries and set out to find the most efficient and agile ways to foster innovation.

I get the real impression they have taken innovation to the core of what they do and I often can’t say that for many companies I review – more’s the pity.

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Mapping our Innovation Future through Ecosystems and Platform Design

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Why do we need a new innovative architecture, for mapping out the future

We are witnessing a very radical change, driven by technology, increasingly disrupting and breaking down the past traditional boundaries and market positions of many incumbent organizations. Mostly these were built so as to defend positions to achieve and maintain economic scale.

There is a new economic logic to building even greater scale through technology design, it involves greater complexity, yet its value proposition is to strive toward offering greater customer experience and satisfaction.

The solutions are valued far higher, in social and economic value. We need to recognize this is a new business model design with the arrival of engagement platforms that connect all the ecosystem of partners in its design, to gain this scale and value.

A new economic logic that gets closer to the connected customer expectations and daily needs for innovative solutions to solve, in ways far better than what are being presently being offered. Connecting technology, digital and human understanding brings radically different solutions.

A different innovative design has become paramount to these new offerings, so they can be capitalized upon, releasing this increased value creation understanding of opportunities.

The market dynamics are also changing; we are seeing greater disruption and blurring of traditional boundaries of competition, yet the reality is that innovation systems, structures and processes are badly lagging, in design and approach, to react and respond to this new dynamic.

A dynamic where the startup can undermind the established incumbent, mostly large organizations that are less nimble and agile, in radically different and dramatic ways, in short time frames, from the pilot, and testing to scaling those solutions, moving them from local to global through the power of technology applications.

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We Are in the Middle of a Platform Revolution

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I was  not aware until recently that there are well over 450 providers of Platforms, all offering solutions, presently giving a very fragmenting market. Collaborators be aware!

There some substantial “biggies” that are covering the consumer market (social media ones such as Facebook) and business ones, where the growth in platforms will grow. If you break down the platform market into manufacturing, smart cities, energy, mobility, health, supply chain, retail, public services and many others, the use of IoT platforms are catching up with the consumer side.

One real growth area is the platform startup where funding seems to be strong. Cisco investments are backing a number as well as many others, seeing growing potential.

Amazon through its AWS is a clear standout for providing the platform-as-a-service. Everywhere you look today,everything is moving into a platform.

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Industry is lagging but catching up in its choices of platform offerings

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The platform has become essential for much of our social and direct engagements. The likes of Facebook, Amazon, Airbnb and many others are transforming much of our digital engagement for our social and private needs.

The lag has been connecting industry up, to the transforming value of ecosystems, to collaborate and build new value on co-developed platforms. There are some leading voices on this, determined to be the orchestrators- exploiting first mover advantage- who are heavily investing in the software and analytics to demonstrate value for not just themselves but drawing in lead customers to offer real, added ‘connected’ value.

I am watching three specifically in the digital industrial space of GE, Bosch and more recently Siemens as they build their ecosystems and offer their platforms as solutions into Industry.

These are among the growing voices on different aspects of innovation, connecting machines, data and new human understanding, of adding the new value or focusing on even more on the preventative aspects where industrial assets need to be constantly performing, as essential. For instance in aviation, power, energy, transport, and healthcare. They are at the forefront of reshaping entire industry dynamics.

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Rethinking the Value of Business Ecosystems

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Business is far from usual, it is transforming in front of our eyes. A business has to simply accept this is a changing world and business ecosystems are coming of age, perhaps adding more complexity but also to help bridge this transformation. The traditional silo mentality, the belief that your industry boundaries are immune to change and new challenges, is a grave mistake.

There is, or should be, a recognition that all businesses should find opportunities to coalesce into networked ecosystems. They need to open up to a far greater potential than is presently on offer to each individual entity, unless you have deep pockets (Apple), as well as so many app developers lining up to be part of their ecosystem, or patient shareholders (Amazon) continuing seeing growth but limited profit return, or inflows of revenue (Google), where you can invest in new, potentially huge but speculative, technology-related business concepts.

Ecosystems can offer so much connecting value out there to ‘form’ around.

We are witnessing a very radical change, driven by technology, increasingly disrupting and breaking down past traditional boundaries, partly built to defend positions so as to achieve economic scale. There is a new economic logic to build even greater scale, it involves greater complexity, yet its value proposition is to strive towards offer greater customer experience and satisfaction, where the solutions are valued highly in social and economic value. Ones that get closer to their connected expectations and daily needs for solutions to solve, in far better ways, than that are presently offered. Innovative design has become paramount to these new offerings.

The market dynamics are also changing. Those businesses with a different mindset of global trade and value proposition building will benefit. Risk is taking on different forms to capitalize on these changes. Today we can all be liberated through the exploitation of technology and new radical innovation design. In some ways, it has become a new ‘land grab’ panning for digital gold. We are at the point of building a new frontier that is calling for business change.

As we think through the impacts of the changes we need to reflect on some of its parts. Some of these are outlined here:

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From footpath to Facebook: Building a platform

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I’ve been interested in what constitutes a “platform” and how platforms spawn and nurture ecosystems for quite some time.  We’ve been exploring these ideas in this blog over the last few months.

In this post I’d like to start identifying some of the key factors that anyone thinking about innovating or building a platform must consider.  To do that, I’d like to start, as the title suggests, by reviewing the first platforms.

The first platforms were paths, rivers and other means of improving human interaction and communication.  As interactions were improved and information flowed more easily, civilization, which is just a form of an ecosystem on a platform, developed.  Roads, canals and other forms of improved transportation simply became a better platform, and allowed the Romans to create financial and trade mechanisms not equaled until the 19th century.

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Platform understanding is growing

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I have put some focus back on the platforms recently, as this is becoming a real imperative to understand the whole meaning and implications of platforms, with the necessary management they require, so as to enable us to rethink different business models for the future.

There are without doubt real business implications in taking on a platform strategy as they really will be having such a transforming effect on all we do within companies and way beyond with others, including customers and even past competitors. They uproot the present and much of the established practicies.

They are changing the face of markets, industries, and competition but we within the established business world, mostly formed in the 20th centure seem slow to recognize their incredible impact, if we applied this platform thinking towards our own business, what would it mean?

There is a recognition that all innovation does not occur inside, it occurs from ‘open’ collaboration. It occurs from engagement and appreciating many others have better insights and possible answers, it is the power of combining them that has such economic consequence and great value creation potential. Our businesses are all becoming based on platforms.

The difficulty for many of us is first understanding what a platform is all about. The getting a clearer picture of the different types of platforms. Each has different tasks in building their specific “network effect” and how they are set up to interact and the type of problems they are attempting to solve. Some are really open, some are seeking growth, some are seeking collaborators to come together and work on ‘cracking’ more complex problems that one individual company would not be able to do.

In some of my recent updating of the platform breaking scene, I came across a terrific site that has created an open initiative to help entrepreneurs and organizations of all sizes to relate and build successful platform businesses, called Platform Hunt.

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Adjusting to the Changing Landscape of Ecosystems

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the changing landscape for ecosystem and platform thinking

We all are being told repeatedly that opportunities will increasingly emerge outside of the traditional established lines of business, as new digital technology solutions take increasing hold in our adjusting to the changing landscape of our thinking in ecosystem designs.

The issue is how we go about adapting to these and taking advantage of the changes all businesses are undergoing. These will be through different approaches to designing and extracting the potential value gained and will form around ecosystems and their management, through technology solutions provided by platform providers.

I am not sure how you feel, but It seems disruption is in everything, in what we need to undertake, in what is coming towards us in change. It has a common purpose, often far less sinister than promoted.

Disruption is requiring us to re-equip and open up, as we learn to deal in this changing world where connections can emerge from anywhere at any time, offering a new ‘line of sight’ onto an existing business concept.

We need to respond quickly and in those different, collaborative ways. Digital challenges are everywhere, to explore and exploit.

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Blockchain and distributed ledgers as innovative platforms

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It had to come to this eventually.  The emergence of Blockchain and distributed ledger systems illustrates how innovation is moving from focus on products and services, which are interesting but don’t provide a long-lasting competitive advantage, to a focus on platforms and ecosystems.

Over the last few weeks this need for a lasting competitive shift in focus was emphasized as Ford pushed out its CEO because he wasn’t changing the company fast enough. As discussed in this blog previously, the automotive sector must rethink its competitive position.  Increasingly, people want flexible transportation – from cabs, Uber, public transportation and/or their cars.

The automotive manufacturers (Ford, GM, Fiat, Mercedes, etc) must shift their focus from building physical cars to providing transportation – a shift in thinking and strategy.

In a very similar manner we can see that banking and financial services are moving from offering discrete services (mortgages, loans, checking/savings accounts, etc) and are considering how to either own or integrate with larger platforms and ecosystems, because the older conventions are less attractive to emerging customers and technology is advancing so quickly that soon many different companies and industries can offer banking-like services.

Distributed ledgers and Blockchain may point out a new competitive platform that some firm is going to capitalize on.  For example, we can imagine a time in the not too distant future where a large company that supports and relies on an extended supply chain – the automotive industry for example – could dictate that all of its supply chain participants must interact using Blockchain.  Then we’d have a company spanning, industry wide ERP like platform.  If this sounds crazy, don’t laugh.  The government of Dubai just announced that within five years every entity that interacts with the government must do so using Blockchain.

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