We are moving rapidly from the industrial economy, reliant on single companies simply producing specific products they believe consumers needed or simply accepted.
This approach is often giving consumers no or limited choice and this supply-side approach is about to change into one that is driven by a digital economy where all sides of the value equation are connecting. One where consumers have a greater ‘voice’ over their choice that manufacturers will need to listen to and respond accordingly.
This connected world is driving transformation inside every industry, pushing for innovation dynamism as knowledge exchanges are accelerating.
There becomes this increasing business “commons” of connecting, communicating, seeking manufacturers to collaborate far more closely, across new technology and infrastructures, that allow for a greater ‘economic diffusion’ than ever before.
Industry 4.0 is driving much of this change within industries and emerging are some powerful industrial digital ecosystems such as GE are driving to achieve, to transform their business.
There is a dramatic shift in recognizing where our future assets lie. In the past, it was heavily invested in physical ownership, the knowledge was kept within organizations and this ‘became the competitive advantage. Today that is rapidly disappearing, the knowledge is recognized to lay mostly outside the organization, it is the ‘connected minds’ across multiple stakeholders, that participate through and across new platforms and ecosystems and how these are leveraged and managed is where are looking to gain any new competitive advantage. Continue reading